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Jun-2024
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Overview
Market Insights Snapshot
Green State of Mind has shown notable performance across various categories and states, with some significant movements in rankings. In Oregon, the brand's presence in the Edible category has seen a positive trajectory over recent months. Despite not being in the top 30 brands in March and April of 2024, Green State of Mind made a comeback in May, securing the 31st position, and continued to climb to 29th in June. This upward movement indicates a growing consumer interest and possibly effective marketing strategies or product innovations that have resonated well with the local market.
While the brand's progress in Oregon is commendable, it's important to note that Green State of Mind has experienced fluctuations in other regions and categories, which are not detailed here. The absence of rankings in the top 30 for certain periods could be seen as a challenge, suggesting areas where the brand might need to strengthen its market presence or adapt its offerings. Overall, the trend in Oregon provides a promising outlook, but the brand's performance across other states and categories will need further scrutiny to understand the full picture of its market dynamics and growth potential.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Green State of Mind has shown notable resilience and growth. After not ranking in the top 20 for March and April 2024, Green State of Mind made a significant leap to rank 31st in May and improved further to 29th in June. This upward trend is indicative of a positive reception and increasing market penetration. In contrast, competitors like Elbe's Edibles and Dirty Arm Farm have seen fluctuating ranks, with Elbe's Edibles not making the top 20 in the recent months and Dirty Arm Farm dropping from 29th to 30th. Meanwhile, She Don't Know and Chompd Edibles have maintained relatively stable yet declining positions, with Chompd Edibles experiencing a notable drop from 18th to 26th. These dynamics suggest that Green State of Mind is gaining traction and could potentially continue its upward trajectory, making it a brand to watch in the Oregon edibles market.
Notable Products
In June 2024, the top-performing product for Green State of Mind was Bitz - Indica Berry Gummies 10-Pack (100mg), maintaining its consistent first-place ranking from previous months and achieving sales of 636 units. Second place was held by Bitz - Sativa Tropical Gummies 10-Pack (100mg), which also retained its position from May, with notable growth in sales. The CBD:THC 1:1 Sour Bitz Gummies 10-Pack (50mg CBD, 50mg THC) climbed to third place, showing a significant improvement from its fourth-place ranking in May. Bitz - Tropical Gummies 10-Pack (50mg) held steady in fourth place this month. The CBD:THC 1:1 Sugga Bitz Gummies 10-Pack (50mg CBD, 50mg THC) consistently remained in fifth place over the past four months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
