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Nov-2024
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Overview
Market Insights Snapshot
Green Tree Medicinals (CO) has shown notable fluctuations in its performance across different categories and states, particularly in the Flower category within Colorado. The brand experienced a significant drop in rankings from 7th in August 2024 to 20th in October 2024, before recovering to 9th place in November 2024. This rebound indicates a potential strategic adjustment or market shift that helped regain its position. The sales figures mirror these ranking changes, with a notable dip in September and October, followed by a recovery in November. Such volatility could reflect broader market trends or internal brand strategies affecting their Flower category performance.
Interestingly, the absence of Green Tree Medicinals (CO) from the top 30 rankings in other states or categories suggests a concentrated focus or a lack of penetration outside Colorado. This could be perceived as a limitation in their current market strategy, possibly indicating areas for expansion or improvement. The brand's ability to maintain a top 10 position in Colorado's Flower category despite earlier setbacks highlights its resilience and potential for growth if similar strategies are applied in other markets. Observing these patterns can provide insights into their market dynamics and future opportunities for Green Tree Medicinals (CO).
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Green Tree Medicinals (CO) has experienced significant fluctuations in its ranking over recent months, indicating a dynamic market presence. From August to November 2024, Green Tree Medicinals (CO) saw its rank drop from 7th to 20th in October, before rebounding to 9th in November. This volatility suggests challenges in maintaining consistent sales performance, especially when compared to competitors like Artsy Cannabis Co, which maintained a stable top 10 position throughout the same period. Meanwhile, Equinox Gardens demonstrated a strong upward trajectory, improving from 16th in August to 7th by November, potentially capturing market share from Green Tree Medicinals (CO). The ability of Green Tree Medicinals (CO) to recover its rank in November indicates resilience, but the brand may need to strategize to sustain growth amidst aggressive competition.
Notable Products
In November 2024, Green Tree Medicinals (CO) saw Secret Cherries (Bulk) in the Flower category take the top spot, with impressive sales of 4,551 units. This product was not ranked in the previous months, indicating a significant surge in popularity. Toxic Avenger (Bulk) and Peace Maker (Bulk) followed in second and third place, respectively, both also making their first appearances in the rankings. A1 Stank Sauce (Bulk), which held the first position in October, dropped to fifth place, showing a notable decline in its rank despite previous strong performance. Jam Sandwich (Bulk) rounded out the top four, also debuting in the rankings for November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
