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Nov-2024
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Overview
Market Insights Snapshot
In examining the performance of Green Treets across various categories in Colorado, notable trends emerge. The brand has shown significant improvement in the concentrates category, climbing from a rank of 41 in August 2024 to 24 by November 2024, with sales also increasing from $53,590 to $78,563. This upward trajectory highlights a growing consumer preference for their concentrates. However, in the edible category, Green Treets did not maintain a position within the top 30 brands, indicating potential challenges or shifts in consumer demand that the brand might need to address. Meanwhile, the flower category saw a resurgence in November, moving from a rank of 100 in August to 75, suggesting a positive reception to recent product offerings or marketing strategies.
Green Treets' performance in the vapor pens category in Colorado has been relatively stable, with minor fluctuations in ranking but a consistent upward trend in sales, reaching $75,912 in November 2024. This consistency suggests a loyal customer base and effective brand positioning within this category. On the other hand, the pre-roll category presents a mixed picture; while the brand was not ranked in the top 30 in August, it re-entered the charts by September and improved its position to 65 by November. This indicates potential growth opportunities in pre-rolls, though the brand's presence remains less dominant compared to other categories. Such insights could guide strategic decisions for Green Treets to strengthen its market presence and capitalize on emerging trends.
Competitive Landscape
In the competitive landscape of the concentrates category in Colorado, Green Treets has shown a promising upward trajectory in its ranking over the past few months. Starting from a rank of 41 in August 2024, Green Treets climbed to 24 by November 2024, indicating a significant improvement in market presence. This upward movement is noteworthy, especially when compared to competitors like Chronic Creations, which experienced a decline from rank 10 to 25 during the same period. Similarly, The Greenery Hash Factory also saw a decrease in rank from 18 to 26. Meanwhile, Harmony Extracts and Newt Brothers Artisanal maintained relatively stable positions, with Harmony Extracts improving slightly from 25 to 22, and Newt Brothers Artisanal fluctuating but ending at 23. Green Treets' rise in rank suggests an effective strategy in capturing market share, potentially driven by increased consumer interest or successful marketing initiatives, positioning it as a brand to watch in the Colorado concentrates market.
Notable Products
In November 2024, Green Treets saw its Pleasure Oil Cartridge (1g) from the Vapor Pens category climb to the top spot, achieving the number one rank with notable sales of 883 units. The Doobiebird Daydream Wax (1g) maintained its strong performance, holding steady at the second rank in the Concentrates category, following its debut in October. A1 Stank Sauce (Bulk) entered the rankings for the first time, securing the third position in the Flower category. Meanwhile, the Energize Oil Cartridge (1g) slipped from first place in September to fourth by November, indicating a shift in consumer preferences. High Life Wax (1g), another Concentrates product, experienced a drop from the top spot last month to fifth, suggesting increased competition within the category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
