Oct-2024
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Overview
Market Insights Snapshot
Green Treets has demonstrated notable performance across various product categories in Colorado. In the Concentrates category, the brand has shown a consistent upward trend, moving from 42nd place in July 2024 to breaking into the top 30 by October 2024, reaching the 27th position. This positive trajectory is a significant achievement, indicating growing consumer interest and possibly improved distribution or marketing strategies. On the other hand, the performance in the Edible category has been less consistent, with Green Treets slipping from 39th place in August and September to 42nd in October, suggesting potential challenges in maintaining consumer engagement or competition from other brands.
It is also worth noting that Green Treets has not managed to secure a ranking within the top 30 for the Flower category in Colorado as of the last recorded month, which could indicate a gap in market penetration or product appeal in this segment. Meanwhile, in the Pre-Roll category, the brand has shown steady improvement, climbing from 83rd place in July to 64th by October. This gradual ascent, although not yet placing them in the top 30, could be indicative of strategic efforts to enhance their product offerings or brand visibility. The Vapor Pens category reflects a stable yet positive growth, with Green Treets moving from 55th to 48th place over the four months, suggesting a strengthening position in this highly competitive market.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Green Treets has shown a steady improvement in its ranking, moving from 55th place in July 2024 to 48th place by October 2024. This upward trajectory contrasts with the fluctuating ranks of competitors such as Binske, which fell from 29th to 44th, and TREES, which experienced a significant drop from 26th in September to 46th in October. Despite Revel (CO) maintaining a relatively stable position around the 50s, their sales have seen a downward trend, unlike Green Treets, which has enjoyed a consistent increase in sales over the same period. Meanwhile, Co2lors has also seen a decline in both rank and sales, indicating potential challenges in maintaining market share. These insights suggest that Green Treets is gaining momentum and could continue to climb the ranks if current trends persist, making it a brand to watch in the Colorado vapor pen market.
Notable Products
In October 2024, the top-performing product for Green Treets was Doobiebird Daydream Wax (1g) in the Concentrates category, achieving the number 1 rank with a notable sales figure of 760 units. Following closely, Energize Oil Cartridge (1g) from the Vapor Pens category secured the second position, slightly down from its top rank in September. High Life Wax (1g) and Orangina Wax (1g), both in the Concentrates category, took the third and fourth spots, respectively. Focus Oil Cartridge (1g) re-entered the rankings in fifth place after being unlisted in September, indicating a resurgence in popularity. Overall, Concentrates dominated the top rankings, showing a strong preference shift towards these products in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.