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Jan-2025
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Overview
Market Insights Snapshot
In the state of Michigan, GreenCo Ventures has shown varied performance across different cannabis categories. In the Concentrates category, the brand maintained a stable presence, with a rank of 13 in October 2024, improving slightly to 12 in November, but then dropping to 21 in December and maintaining that position into January 2025. This suggests a potential challenge in sustaining their top-tier position in the Concentrates market. Meanwhile, in the Pre-Roll category, GreenCo Ventures was not ranked within the top 30, indicating a weaker performance or less market penetration in this segment. The fluctuations in rankings highlight the dynamic nature of the cannabis market in Michigan and suggest areas where GreenCo Ventures could strategize for improvement.
Sales data for GreenCo Ventures in Michigan reveals interesting trends. The brand experienced a sales increase in the Concentrates category from October to November 2024, but then saw a decline in the following months. This pattern might suggest seasonal demand shifts or competitive pressures affecting market share. On the other hand, Pre-Roll sales were relatively lower, and the brand did not rank within the top 30, which may indicate a need for strategic adjustments or new marketing approaches in this category. Overall, while GreenCo Ventures shows potential in certain areas, there are clear opportunities for growth and optimization across different product lines in Michigan's competitive cannabis market.
Competitive Landscape
In the Michigan concentrates market, GreenCo Ventures experienced notable fluctuations in its ranking from October 2024 to January 2025. Initially positioned at 13th place in October, GreenCo Ventures improved to 12th in November but then saw a decline to 21st place by December and maintained this position into January. This shift indicates a significant drop in market competitiveness, especially when compared to competitors like High Minded, which consistently ranked within the top 21 and even reached 19th place in December. Meanwhile, Peachy Hash & Co. demonstrated a steady improvement, climbing from 21st in October to 19th in January. Despite these challenges, GreenCo Ventures' sales figures remained robust, suggesting that while its market rank fluctuated, its sales performance was relatively resilient compared to brands like Humblebee and Canna Bee Extracts, which also experienced ranking volatility. This competitive landscape highlights the dynamic nature of the concentrates category in Michigan, where maintaining a top position requires consistent innovation and strategic marketing efforts.
Notable Products
In January 2025, GreenCo Ventures saw significant sales success with Jedi Jesus Pre-Roll (1g) reclaiming the top spot in the Pre-Roll category, maintaining its number one rank from November 2024, with sales reaching 5,228 units. Blueberry Lemon Shake Up Pre-Roll (1g) emerged as a strong contender, ranking second despite not being in the top rankings in previous months, showcasing impressive growth. Forbidden Cheetah x White Runtz Pre-Roll (1g) held steady at third place, indicating consistent performance from December 2024. Papaya Cake Pre-Roll (1g) experienced a slight drop, moving from second in December 2024 to fourth in January 2025. Lemon Cherry Z Live Resin (1g) entered the top five for the first time, highlighting a growing interest in concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
