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Oct-2024
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Overview
Market Insights Snapshot
Greenline Organics has shown varied performance across different product categories and states. In the California market, the brand's presence in the Concentrates category has seen significant fluctuations. Notably, they broke into the top 30 in August 2024, achieving a rank of 28, but dropped out of the top 30 in other months, such as July and September. This inconsistency indicates potential volatility or shifting consumer preferences within the Concentrates category. Despite this, Greenline Organics managed to regain some ground by October, landing at rank 31, which suggests a potential upward trend worth monitoring.
In contrast, the Vapor Pens category in California has been a challenging arena for Greenline Organics, with rankings consistently outside the top 30. The brand reached its highest position in this category in August 2024 at rank 73, but dropped further to 96 by September, before slightly improving to 88 in October. This downward trajectory in rankings highlights a competitive struggle in the Vapor Pens market, despite a slight uptick in sales from September to October. These movements suggest that while Greenline Organics is making efforts to capture market share, there are hurdles that need to be addressed to achieve more stable growth in this category.
Competitive Landscape
In the highly competitive California concentrates market, Greenline Organics has demonstrated notable fluctuations in its ranking over the past few months. Starting from a rank of 44 in July 2024, Greenline Organics made a significant leap to rank 28 in August, before experiencing a dip to 42 in September, and then climbing back to 31 in October. This volatility suggests a dynamic market presence, with potential for growth as evidenced by the substantial increase in sales from July to August. In comparison, Jetty Extracts has shown a steady improvement in rank from 36 to 29 over the same period, indicating a consistent upward trend. Meanwhile, Humboldt Terp Council and Clsics have experienced similar fluctuations, but with less dramatic changes in rank. Notably, Almora Farms started strong but saw a significant drop from rank 19 in July to 40 in October, suggesting potential challenges. These insights highlight the competitive landscape and opportunities for Greenline Organics to capitalize on market shifts and enhance its positioning.
Notable Products
In October 2024, Greenline Organics saw Orange Tree (3.5g) maintaining its position as the top-performing product in the Flower category with sales reaching 1682.0. The Tropicana Cookies Sauce Cartridge (1g) emerged as the second-best seller in the Vapor Pens category, making its debut in the rankings this month. Jammerz Badder (1g) secured the third position in the Concentrates category, also appearing for the first time in the rankings. Peach Jammerz Sugar (1g) followed closely in fourth place, reinforcing the strength of the Concentrates category for Greenline Organics. Notably, Bananimal Liquid Diamond Sauce Cartridge (1g) dropped from second place in August to fifth place in October, indicating a shift in consumer preferences within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
