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Oct-2024
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Overview
Market Insights Snapshot
Greybeard's performance in the Canadian cannabis market shows notable variations across different categories and provinces. In Alberta, Greybeard has demonstrated a strong presence in the Concentrates category, climbing from a rank of 31 in July 2024 to 25 by October 2024. This upward trend is complemented by a consistent increase in sales over the same period, indicating a strengthening market position. However, the brand's performance in the Flower category in Alberta has been less impressive, as it failed to make it into the top 30 rankings from July to October 2024, suggesting a lack of competitive edge in this segment. In the Vapor Pens category, Greybeard improved its rank from 44 in July to 34 in October, indicating a positive trajectory in consumer preference.
In British Columbia, Greybeard's performance in the Flower category has seen a decline, with the brand dropping out of the top 100 by October 2024. This suggests challenges in maintaining a foothold in this competitive market. Conversely, the Vapor Pens category saw fluctuations, with Greybeard's ranking peaking at 33 in September before settling back to 41 in October. This volatility indicates varying consumer preferences or competitive pressures within this category. In Ontario, Greybeard did not maintain a consistent presence in the Concentrates category rankings, suggesting potential growth opportunities or challenges in market penetration. Meanwhile, the brand re-entered the top 100 in the Vapor Pens category in October, showing potential for recovery or renewed consumer interest.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Greybeard has shown a notable upward trend in its ranking, moving from 44th in July 2024 to 34th by October 2024. This improvement is significant when compared to competitors such as Lord Jones, which has seen a decline from 25th to 33rd over the same period, and Papa's Herb, which dropped from 32nd to 38th. Greybeard's sales have also increased, contrasting with the declining sales of these competitors, suggesting a growing consumer preference for Greybeard's offerings. Meanwhile, Western Cannabis has experienced fluctuations but ultimately improved to 32nd, slightly ahead of Greybeard, indicating a close competition. The data highlights Greybeard's positive trajectory in both rank and sales, positioning it as a rising contender in the Alberta vapor pen market.
Notable Products
In October 2024, Greybeard's top-performing product was the Banana Gas Pure Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its number one position from September with sales of 1,620 units. The Zour Breath Live Resin Cartridge (1g) also saw a significant improvement, climbing back to the second rank from fifth place in September, with sales reaching 1,253 units. The Critical Diesel (3.5g) in the Flower category experienced a slight decline, dropping to third place after previously holding the top rank in July and August. Country Lemon Live Resin Terp Slush (1g) remained stable in the fourth position, while the newly introduced Modified Silk Live Resin Cartridge (1g) debuted at the fifth spot. This reshuffling highlights a competitive market, particularly in the Vapor Pens category, where product innovation appears to be driving sales dynamics.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
