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Nov-2024
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Overview
Market Insights Snapshot
Greybeard's performance in the Canadian cannabis market has shown varied results across different categories and provinces. In Alberta, Greybeard's presence in the Concentrates category experienced fluctuations, with a notable drop from 28th to 31st place by November 2024, indicating a potential challenge in maintaining a top 30 position. Despite this, they demonstrated a strong performance in the Vapor Pens category, consistently improving from 47th in August to a peak at 33rd in October before slightly dipping to 40th in November. This suggests a growing consumer interest in their vapor pen offerings, even though the overall sales for November saw a reduction compared to the previous months.
In Ontario, Greybeard's performance in the Concentrates category saw a rebound in November, moving up to 47th place after not being in the top 30 in September. This recovery could indicate a strategic adjustment or increased consumer demand. However, in Saskatchewan, Greybeard made a notable entry into the market with a 7th place ranking in the Concentrates category in November, showcasing a strong initial impact. Meanwhile, in British Columbia, their ranking in the Vapor Pens category remained relatively stable, closing at 40th in November, which might suggest a steady but competitive market landscape in this province. These movements highlight Greybeard's varying regional strengths and potential areas for growth across Canada.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Greybeard has shown a notable upward trend in its rankings over the past few months, moving from 47th in August 2024 to 33rd in October 2024, before slightly dropping to 40th in November 2024. This improvement in rank highlights Greybeard's growing presence in the market, despite a subsequent dip. Compared to competitors like Glacial Gold, which experienced fluctuations but remained consistently higher ranked, and Papa's Herb, which saw a decline from 29th to 41st, Greybeard's trajectory suggests a strengthening brand position. Meanwhile, Lamplighter maintained a relatively stable rank, indicating steady competition. The sales data reflects these trends, with Greybeard's sales peaking in October, suggesting effective market strategies that could be further leveraged to improve its standing against these competitors.
Notable Products
In November 2024, Greybeard's top-performing product was the Banana Gas Pure Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its consistent first-place ranking since September, with sales reaching 1,922 units. Critical Diesel (3.5g) in the Flower category climbed to second place, showing a notable increase from its third-place position in October. Zour Breath Live Resin Cartridge (1g) in Vapor Pens held steady at third place, despite a slight dip in sales compared to October. Critical Diesel Pre-Roll 3-Pack (1.5g) remained in fourth place since October, with a slight decrease in sales. Country Lemon Live Resin Terp Slush (1g) in Concentrates continued its fifth-place streak from October, reflecting stable performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
