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Dec-2024
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Overview
Market Insights Snapshot
Grown Rogue's performance in the Michigan market has seen notable fluctuations across different product categories. In the Flower category, Grown Rogue experienced a decline in rankings, dropping from 16th place in September 2024 to 43rd in November, before rebounding to 23rd in December. This indicates a volatile performance, potentially reflecting shifts in consumer preferences or competitive pressures. Meanwhile, in the Pre-Roll category, the brand showed a brief improvement from 27th to 20th place between September and October, but subsequently fell out of the top 30 by December. This decline in Pre-Roll rankings could suggest challenges in maintaining market share or changes in product strategy.
In Oregon, Grown Rogue's Flower category has consistently held its ground, maintaining a strong 2nd place ranking throughout the last four months of 2024. This stability highlights the brand's robust presence and appeal in the Oregon market for Flower products. Conversely, the Pre-Roll category tells a different story, with the brand's ranking slipping from 25th in September to 30th in December. This downward trend in Pre-Roll rankings might indicate increased competition or a need for product innovation to capture consumer interest. Despite these challenges, the consistent high ranking in the Flower category suggests a solid foundation for Grown Rogue in Oregon.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Grown Rogue has experienced notable fluctuations in its market ranking and sales over the last few months. Starting from a rank of 16 in September 2024, Grown Rogue saw a decline to 19 in October, plummeting to 43 in November, before recovering slightly to 23 in December. This volatility contrasts with the more stable performance of competitors like Goodlyfe Farms, which maintained a strong position at rank 4 in September and October, despite a drop to 48 in November, before climbing back to 22 in December. Meanwhile, Grip showed a significant improvement, moving from outside the top 20 in October to rank 31 in November and further to 21 in December. The fluctuating ranks of Grown Rogue suggest challenges in maintaining consistent sales, especially when compared to competitors like Cheech & Chong's and Dubs & Dimes, which have shown more stable rankings. This dynamic indicates a competitive pressure on Grown Rogue to bolster its market presence and stabilize its sales trajectory.
Notable Products
In December 2024, Grown Rogue's top-performing product was Gas Planet (Bulk) in the Flower category, securing the number 1 rank with notable sales of 14,702 units. Washington Apple (1g) maintained a consistent position at rank 2 since November, showing a significant increase in sales to 13,094 units. Biscotti Runtz (Bulk) entered the rankings at position 3, while Pink Lady (1g) and Red Bullz (Bulk) followed closely at ranks 4 and 5, respectively. The entry of Biscotti Runtz (Bulk) as a new contender in December indicates a shift in consumer preferences or effective marketing strategies. Overall, the top five products in December display a strong preference for bulk purchases within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
