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Nov-2024
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Overview
Market Insights Snapshot
Grown Rogue's performance in the Michigan market reflects a notable downward trend in both the Flower and Pre-Roll categories. In the Flower category, the brand has experienced a significant drop from a rank of 10 in August 2024 to 41 by November 2024, indicating a sharp decline in market presence. This decrease is accompanied by a substantial reduction in sales, suggesting challenges in maintaining consumer interest or facing increased competition. Similarly, in the Pre-Roll category, Grown Rogue's ranking fell from 25 to 38 over the same period. This movement out of the top 30 brands by November could be seen as a concern for the brand's market strategy in Michigan.
Conversely, Grown Rogue has maintained a stable position in the Oregon market, particularly in the Flower category where it consistently holds the number 2 rank across the months from August to November 2024. This stability is indicative of a strong brand presence and consumer loyalty in Oregon. In the Pre-Roll category, while the brand has not broken into the top 20, it has shown a slight improvement from rank 30 in August to 24 in October, before settling at 26 in November. This suggests a moderate but positive movement within the category, hinting at potential growth opportunities if the brand continues to focus on this segment in Oregon.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Grown Rogue consistently maintained its position as the second-ranked brand from August to November 2024. This stability in rank highlights its strong market presence and customer loyalty. Despite a slight dip in sales from September to November, Grown Rogue's consistent ranking suggests resilience against market fluctuations. Meanwhile, PRUF Cultivar experienced a temporary drop to third place in October but regained the top spot by November, indicating a potential challenge for Grown Rogue in maintaining its rank. Chalice Farms showed a notable rise from ninth to third place in September, maintaining a strong position thereafter, which could signify increasing competition. Additionally, High Tech demonstrated significant volatility, dropping to tenth place in September and October before rebounding to fourth in November, reflecting a dynamic market environment. These shifts underscore the importance for Grown Rogue to continue innovating and strengthening its market strategies to sustain its competitive edge.
Notable Products
In November 2024, the top-performing product for Grown Rogue was Blue Runtz Pre-Roll (1g) in the Pre-Roll category, reclaiming its number one rank from September after a slight dip to third place in October. Washington Apple (1g) in the Flower category made a significant impact by securing the second position with notable sales of 6,069 units. Rainbow Runtz (Bulk) maintained a steady performance, holding the third position in both September and November, despite not ranking in October. Mendo Breath (7g) entered the top ranks for the first time, taking fourth place in November. Pink Passion Fruit (Bulk) saw a decline, dropping from fourth in September to fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
