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Oct-2024
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Overview
Market Insights Snapshot
Grown Rogue has demonstrated varied performance across different states and product categories in recent months. In the Michigan market, the brand has experienced fluctuations in its Flower category ranking, moving from 16th place in July 2024 to 21st place by October 2024. This indicates a downward trend, with sales reflecting this movement, dropping from $1,975,058 in July to $1,292,091 in October. On the other hand, Grown Rogue's performance in the Pre-Roll category in Michigan shows a more stable trajectory, maintaining a consistent presence in the top 30, although not breaking into the top 20. This consistency, however, suggests a modest yet steady demand for their pre-roll products despite the competitive landscape.
In Oregon, Grown Rogue has shown a strong presence, particularly in the Flower category, where it has consistently maintained a top-tier ranking, even reaching the number one spot in October 2024. This upward movement in Oregon's Flower category reflects a positive trend and strong consumer preference for their products. The Pre-Roll category in Oregon, while not as dominant, has shown improvement, climbing from 30th in July to 21st by October. This indicates a growing acceptance and possibly an expanding market share in this segment. The absence of rankings in other states or categories could imply either a strategic focus on these specific markets or challenges in gaining traction elsewhere, which may warrant further exploration.
Competitive Landscape
In the competitive landscape of the Michigan flower market, Grown Rogue experienced notable fluctuations in its rank and sales from July to October 2024. Initially, Grown Rogue held the 16th position in July, climbing to 7th in August, which marked a peak in sales performance. However, by October, the brand fell out of the top 20, indicating a significant decline. This volatility contrasts with competitors such as NOBO, which maintained a more stable presence, ranking 10th in July and 20th in October, and Heavyweight Heads, which showed a consistent upward trend from 56th to 22nd. Meanwhile, Bamn demonstrated a remarkable rise from 52nd to 19th, surpassing Grown Rogue in October. These shifts suggest that while Grown Rogue has the potential for high performance, it faces challenges in sustaining its market position against competitors with more consistent growth trajectories.
Notable Products
In October 2024, Blue Runtz (3.5g) emerged as the top-performing product for Grown Rogue, climbing from the fifth position in September to first place, with impressive sales reaching 11,943 units. Washington Apple Pre-Roll (1g) also showed strong performance, securing the second rank, up from its previous absence in September, with sales figures of 8,101 units. Blue Runtz Pre-Roll (1g) maintained its presence in the top ranks, moving from second place in September to third in October. Spritzer (Bulk) made its debut in the rankings at fourth place, indicating a growing interest in bulk flower products. Super Boof Pre-Roll (1g) entered the list at fifth position, highlighting a diverse demand for pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
