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Jan-2025
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Overview
Market Insights Snapshot
Grown Rogue's performance in the Michigan market has shown some fluctuations across different categories. In the Flower category, Grown Rogue experienced a drop in rank from 20th in October 2024 to 44th in November 2024, before recovering to 23rd in December 2024 and slightly declining to 25th in January 2025. This indicates a volatile yet somewhat resilient performance in a competitive market. Meanwhile, in the Pre-Roll category, the brand's ranking declined consistently from 19th in October 2024 to 40th by January 2025, suggesting challenges in maintaining its market position. The sales figures aligned with these trends, revealing a decrease in Pre-Roll sales over the months.
In Oregon, Grown Rogue has maintained a strong presence in the Flower category, consistently ranking within the top three from October 2024 to January 2025. This stability highlights the brand's strong foothold and consumer preference in the state. However, the Pre-Roll category tells a different story, as Grown Rogue's ranking fell out of the top 30 by December 2024 and continued to decline to 43rd by January 2025. This drop could indicate increased competition or shifting consumer preferences within the Pre-Roll market in Oregon. The contrasting performance across categories and states underscores the dynamic nature of the cannabis market and the challenges brands face in maintaining their competitive edge.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Grown Rogue has experienced fluctuations in its rank from October 2024 to January 2025, indicating a dynamic market position. Starting at the 20th position in October, Grown Rogue saw a significant drop to 44th in November, before rebounding to 23rd in December and slightly declining to 25th in January. This volatility highlights the competitive pressure from brands like Glacier Cannabis, which consistently maintained a higher rank, peaking at 14th in October and stabilizing around 23rd by January. Meanwhile, Glorious Cannabis Co. showcased a notable rise, jumping from 52nd in October to 19th in December, before settling at 26th in January, suggesting a strong upward trend. Candela and Zones also presented stable performances, with Candela hovering around the mid-20s and Zones maintaining a consistent presence in the low 20s. These dynamics indicate that while Grown Rogue has the potential to climb the ranks, it faces stiff competition from brands that are either more stable or on an upward trajectory, necessitating strategic adjustments to enhance its market position and sales performance.
Notable Products
In January 2025, Grown Rogue's top-performing product was Modified Grapes (Bulk) in the Flower category, achieving the number one rank. Washington Apple (1g) maintained a strong position, climbing to second place with sales of 6,919 units. Gas Planet (Bulk) slipped to third place, showing a decrease in sales compared to December 2024. Blue Runtz (3.5g) re-entered the rankings at fourth place, while Red Bullz (Bulk) fell from first place in December to fifth place in January. This shift highlights dynamic changes in consumer preferences, as some products gained traction while others experienced a decline.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
