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Nov-2024
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Overview
Market Insights Snapshot
Gud Gardens has experienced varying performance across different product categories and states. In the Oregon market, the brand has shown a notable presence in the Pre-Roll category, where it improved its ranking from 40th in September 2024 to 27th by November 2024. This upward trend indicates a growing consumer preference for their Pre-Roll products. However, in the Flower category, Gud Gardens did not make it into the top 30 rankings, suggesting room for improvement in this segment. Interestingly, the brand was ranked 98th in the Vapor Pens category in August 2024 but did not maintain a top 30 position in the subsequent months, pointing to challenges in sustaining market share in this category.
Analyzing sales trends, it's clear that Gud Gardens' Pre-Roll sales have shown growth, with a significant increase from September to November 2024. This suggests a successful strategy in the Pre-Roll segment, possibly due to product innovation or effective marketing tactics. In contrast, the absence of top 30 rankings in the Flower category highlights a potential area for strategic focus and development. While the Vapor Pens category saw a brief appearance in the rankings, the lack of sustained presence indicates that Gud Gardens might need to reevaluate its offerings or market approach in this segment to capture more consumer interest. Overall, the brand's performance reflects a mixed bag, with some categories showing promise and others presenting opportunities for growth.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, Gud Gardens has demonstrated a promising upward trajectory in recent months. While initially ranked 33rd in August 2024, Gud Gardens improved its position to 27th by November 2024, showcasing a positive trend in market presence. This ascent is particularly notable when compared to brands like Grown Rogue, which fluctuated between 24th and 30th place, and TKO / TKO Reserve, which saw a decline from 9th to 25th place over the same period. Despite Focus North maintaining a relatively stable rank around the high 20s, Gud Gardens' consistent sales growth suggests a strengthening brand appeal. Meanwhile, National Cannabis Co. also showed improvement, but Gud Gardens' sharper rise in rank indicates a more robust market strategy, potentially attracting more consumers and increasing its competitive edge in the Oregon pre-roll market.
Notable Products
In November 2024, Turkey Bagz (Bulk) from Gud Gardens emerged as the top-performing product, securing the first rank with impressive sales figures of 9714 units. Vice City #4 (Bulk) followed closely as the second best-seller. The Gud Day Pre-Roll 6-Pack (4.8g), which had maintained the top position in September and October, slipped to third place despite a sales increase to 3978 units. Lemon Rainbows (Bulk) and Miami Dade (Bulk) held the fourth and fifth positions, respectively, making notable entries in the rankings for the first time. This shift in rankings indicates a strong preference for bulk flower products in November, contrasting with previous months' trends favoring pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
