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Market Insights Snapshot
In August 2026, Guy's operated as a single-category brand with Beverage at 100.0% of mix, concentrating all volume in one lane while average price moved down 3.77% year over year. Within that sole category, sales contracted 12.30% YoY and 13.38% month over month, indicating both a structural annual reset and an in-period pullback; with Beverage as the entire portfolio, the dual decline means there is no internal offset from other categories, so the pattern implies concentration risk where any category-specific softness immediately translates to total-brand contraction.
Positioning-wise, the 100.0% Beverage mix combined with a 12.30% YoY and 13.38% MoM sales slide, alongside a 3.77% YoY average price decrease, implies Guy's is leaning on price to protect velocity in Beverage rather than balancing with assortment breadth. With a Missouri Beverage rank at 15 and no diversification buffer, the brand is signaling a price-tactical stance rather than a mix-led expansion, which implies that near-term share stability will depend on tightening Beverage execution in Missouri rather than spreading risk across adjacent categories.
Competitive Landscape
Guy's sits at #15 in MO Beverage in August 2026, down 6 ranks year over year from #9, and 3 spots lower than its three-month position at #12; the brand is also 7 places off its peak of #8 from May 2025, signaling a multi-quarter slide. In contrast, Keef Cola holds #1 despite a -18.9% YoY sales change, while Canna Cantina climbed from #17 to #2 with a 5,606.7% YoY sales surge, and Illicit / Illicit Gardens moved from #6 to #3 alongside a 57.2% YoY gain; these shifts indicate the headroom at the top is being seized by faster risers, compressing mid-tier mobility. The pattern implies that Guy's current downward rank trajectory, from #12 three months ago to #15 in August 2026 and from #9 a year ago, reflects share leakage to rapidly ascending rivals and raises the bar for a near-term return to a top-10 position.
Notable Products
Orange Soda (25mg THC, 12oz) delivered the headline move in August 2026 with a +364% month-over-month surge, vaulting to rank 4 while Root Beer Soda (25mg THC, 12oz) fell 34% at rank 1. Grape Soda (25mg THC, 12oz) declined 10% at rank 2 and Strawberry Soda (18mg THC, 12oz) dropped 31% at rank 3, even as Orange Soda (22mg THC, 12oz) rose 42% to rank 5. Four of the top five are Beverage SKUs from soda flavors, concentrating share in a single category and implying a pivot toward flavor diversification and potency mixes to stabilize leadership despite volatility at the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
