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Dec-2024
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Overview
Market Insights Snapshot
Gypsy Weed has shown a notable upward trajectory in the New York market, particularly within the Flower category. The brand's ranking improved significantly from 52nd in September 2024 to 23rd by November 2024, before slightly dropping to 27th in December 2024. This movement indicates a strong performance and growing consumer interest, although the slight dip in December suggests potential seasonal fluctuations or increased competition. The brand's ability to break into the top 30 by October is a positive indicator of its expanding market presence in New York.
Despite the promising trends in New York, Gypsy Weed's absence from the top 30 rankings in other states and categories could imply challenges in gaining similar traction elsewhere. The brand's growth in the Flower category within New York suggests that focusing on this product line might be a strategic move to replicate success in other markets. However, the lack of presence in the top rankings in other regions may highlight the need for targeted marketing strategies or product diversification to enhance its competitive edge across different states and categories.
Competitive Landscape
In the competitive landscape of the New York flower category, Gypsy Weed has demonstrated a remarkable upward trajectory in recent months. Starting from a rank of 52 in September 2024, Gypsy Weed climbed to 31 in October, reached 23 in November, and settled at 27 in December. This upward movement is indicative of a strong growth strategy and increasing consumer preference. In contrast, Hudson Cannabis experienced a decline, dropping from rank 12 in September to 25 by December, suggesting a potential loss in market share. Similarly, Zizzle and Live (NY) also saw fluctuations, with Zizzle not making it to the top 20 in any month and Live (NY) dropping from rank 20 in September to 28 in December. Meanwhile, Dealer Cannabis Co. showed volatility, with a significant drop in October but a recovery by December. These dynamics highlight Gypsy Weed's impressive performance and potential to capture more market share amidst the shifting ranks of its competitors.
Notable Products
In December 2024, Gelato 41 Pre-Roll (1g) reclaimed its top spot as the leading product for Gypsy Weed, with sales reaching 934 units. Kombucha Oreo (28g) maintained its strong performance, securing the second position, although its sales dipped slightly compared to November. Jet Fuel Gelato (28g), a new entrant in the rankings, rose to third place, indicating a growing popularity. Amnesia (28g) fell to fourth place, while Kombucha Oreo (3.5g) slipped to fifth, showing a slight decline in sales momentum. Notably, Gelato 41 Pre-Roll (1g) showed a significant recovery from its fourth-place position in November back to the top in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
