Jan-2025
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Overview
Market Insights Snapshot
Gypsy Weed has shown notable fluctuations in its performance across various categories and states. In the New York market, the brand's presence in the Flower category has been inconsistent, with rankings fluctuating between 25th and 32nd place over a four-month period. Despite not consistently maintaining a top 30 position, Gypsy Weed managed to climb to the 25th position in November 2024, which indicates a positive response from consumers during that month. Such movements suggest that while the brand faces challenges in maintaining a steady rank, it does have the potential to capture consumer interest and improve its market position.
In terms of sales, Gypsy Weed experienced a significant increase in November 2024, with sales jumping from $216,245 in October to $344,482. This rise in sales aligns with their improved ranking during the same period, suggesting a correlation between consumer demand and market positioning. However, the subsequent drop in December, along with a fall back to the 31st position, highlights the competitive nature of the market and the need for sustained efforts to maintain momentum. Such dynamics underscore the importance of strategic marketing and product offerings to capitalize on favorable market conditions and consumer trends.
Competitive Landscape
In the competitive landscape of the New York flower category, Gypsy Weed has demonstrated notable fluctuations in rank and sales over the past few months. Starting from a rank of 32 in October 2024, Gypsy Weed improved to 25 in November, only to drop to 31 in December, and then climb back up to 26 by January 2025. This pattern suggests a volatile but potentially upward trend in market presence. In comparison, Hudson Cannabis experienced a consistent decline from rank 15 in October to 27 by January, indicating a decrease in market share. Meanwhile, Veterans Choice Creations (VCC) showed a more stable performance, improving from rank 20 in October to 19 in November, before slipping slightly to 24 by January. Zizzle and Alchemy Pure also faced challenges, with Zizzle dropping out of the top 20 entirely by November and Alchemy Pure fluctuating between ranks 23 and 26. These dynamics highlight Gypsy Weed's potential for growth amidst a competitive and shifting market, suggesting opportunities for strategic positioning and marketing efforts to capitalize on its recent upward momentum.
Notable Products
In January 2025, Kombucha Oreo (28g) from the Flower category reclaimed its top position among Gypsy Weed products with sales reaching 768 units, maintaining its rank from November 2024. Amnesia (28g), also in the Flower category, climbed back to the second spot, showcasing a strong sales performance with a notable increase from December 2024. Gelato 41 Pre-Roll (1g) saw a slight dip, moving to the third position despite a consistent sales figure of 720 units. The new entrant Runtz (7g) made a significant impact by securing the fourth position in its debut month. Jet Fuel Gelato (28g) remained stable, holding on to the fifth position, showing steady sales growth compared to the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.