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Nov-2024
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Overview
Market Insights Snapshot
Gypsy Weed has shown notable progress in the New York market, particularly within the Flower category. In August 2024, the brand was not ranked among the top 30, but by November 2024, it had climbed to the 27th position. This upward trajectory is underscored by a significant increase in sales from September to November, indicating a positive reception and growing consumer base in this category. Conversely, the Pre-Roll category tells a different story. Despite making it to the 99th position in September, the brand did not maintain a top 30 ranking in subsequent months, suggesting either a strategic shift in focus or challenges in this segment.
The fluctuation in Gypsy Weed's rankings across categories in New York presents a mixed performance narrative. The rapid ascent in the Flower category contrasts with the absence from the top ranks in Pre-Rolls, highlighting areas of strength and potential growth opportunities. Understanding these dynamics can provide insights into consumer preferences and the brand's strategic positioning. The data suggests that while Gypsy Weed is gaining traction in the Flower category, there may be untapped potential or competitive pressures in the Pre-Roll segment that require attention. Further analysis could uncover the underlying factors contributing to these trends and guide future strategic decisions.
Competitive Landscape
In the competitive landscape of the New York Flower category, Gypsy Weed has shown a significant upward trajectory in recent months. Initially absent from the top 20 rankings in August 2024, Gypsy Weed made a notable entry at rank 60 in September, climbing to rank 32 in October, and further advancing to rank 27 by November. This upward movement reflects a robust increase in sales, suggesting a growing consumer preference for Gypsy Weed. In contrast, House of Sacci experienced a decline from rank 24 in October to 29 in November, indicating potential challenges in maintaining its market position. Similarly, Alchemy Pure maintained a relatively stable position around rank 26, while Tarot Tokes improved from rank 33 in September to 25 in October and November, showcasing competitive pressure. Meanwhile, Honest Pharm Co re-entered the rankings at 28 in October after being absent in September, but did not advance further in November. These dynamics highlight Gypsy Weed's successful strategies in capturing market share and suggest a promising trajectory in the New York Flower market.
Notable Products
In November 2024, Kombucha Oreo (28g) emerged as the top-performing product for Gypsy Weed, climbing from the second rank in October to first place, with notable sales of 727 units. Amnesia (28g) also showed a strong performance, improving to the second position from fourth in the previous months. Runtz (7g) made its debut in the rankings, securing the third spot, indicating a growing popularity. Jet Fuel Gelato (28g) followed closely behind in fourth place, marking its first appearance in the rankings. Gelato 41 Pre-Roll (1g), previously the top seller, dropped to fifth position, showing a significant decrease in sales figures compared to prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
