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Jan-2025
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Overview
Market Insights Snapshot
In the state of Nevada, HaHa has shown a consistent presence in the Beverage category, maintaining a strong position as the second-ranked brand for three out of the four months from October 2024 to January 2025. However, a slight dip to third place in December 2024 indicates a temporary challenge in maintaining their ranking. Despite this, HaHa's performance remains robust, as they quickly regained their second position by January 2025. This suggests a resilient market strategy and consumer loyalty in the Beverage segment, even as sales figures show a gradual decline over the months.
In the Edible category, HaHa mirrors a similar pattern in Nevada, holding steady at second place for two months before dropping to third in December 2024. Unlike in the Beverage category, HaHa did not reclaim their previous rank by January 2025, indicating potential competitive pressures or shifts in consumer preferences. The absence of a top 30 ranking in any other state or category underscores the need for HaHa to expand its geographical footprint or diversify its product offerings to maintain growth. The consistent yet declining sales over the months further emphasize the importance of strategic adjustments in the Edible segment to regain and sustain higher rankings.
Competitive Landscape
In the Nevada edible market, HaHa has experienced notable fluctuations in its rankings and sales over the past few months. Starting in October 2024, HaHa held a strong position at rank 2, but by December 2024, it slipped to rank 3, where it remained through January 2025. This shift coincides with a significant decline in sales, from a high in October to a lower figure in January. Meanwhile, Wyld consistently maintained its top position with robust sales growth, indicating a strong consumer preference. Incredibles also showed a positive trend, climbing from rank 3 to 2, likely capturing some of HaHa's market share. In contrast, Wana experienced a decline in both rank and sales, dropping from 4 to 5, while Gron / Grön improved its rank from 5 to 4, suggesting a competitive landscape where HaHa must strategize to regain its earlier momentum and counteract the gains of its competitors.
Notable Products
In January 2025, the top-performing product from HaHa was the CBG:THC 3:1 Mighty Mango Gummies 10-Pack, maintaining its first-place rank for the fourth consecutive month with sales of 6,885 units. The CBN:THC 2:1 Blue Raz Gummies 10-Pack also held steady at the second rank, continuing its consistent performance across the months. Watermelon Gummies 10-Pack retained the third spot, showing stable sales figures. The Blue Raspberry Gummy 10-Pack improved its position from fifth to fourth, indicating a positive trend in sales. A new entrant, Pink Lemonade Gummies 10-Pack, made its debut on the rankings at fifth place, suggesting growing consumer interest in this flavor.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
