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Sep-2024
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Overview
Market Insights Snapshot
Halfpipe Cannabis has shown notable performance shifts across various categories in California. In the Capsules category, the brand maintained a stable rank at 12th from July through September 2024, suggesting a consistent demand in this segment. In the Concentrates category, Halfpipe Cannabis improved its position from 33rd in June to 25th by September, indicating a positive trend in consumer interest or market penetration. However, in the Flower category, the brand's ranking fell out of the top 30 by September, having been ranked 74th in June and dropping further in subsequent months. This decline could point to increased competition or changing consumer preferences that Halfpipe Cannabis might need to address.
Meanwhile, in the Vapor Pens category, Halfpipe Cannabis experienced a steady improvement, climbing from 41st in June to 35th by September. This upward movement is accompanied by a consistent increase in sales, suggesting a strengthening position in this popular product line. However, it's worth noting that the brand did not rank in the top 30 for Pre-Rolls until August, where it appeared at 96th, indicating either a new entry or a slow growth in this category. The varied performance across these categories highlights the dynamic nature of the cannabis market in California, where brands must continuously adapt to maintain and improve their standings.
Competitive Landscape
In the competitive landscape of vapor pens in California, Halfpipe Cannabis has shown a promising upward trajectory in recent months. Despite starting outside the top 40 in June 2024, Halfpipe Cannabis improved its rank to 35th by September 2024, indicating a positive trend in market presence and consumer preference. This is particularly notable when compared to brands like Cookies and Timeless, which have experienced fluctuations and a general decline in rank over the same period. Eighth Brother, Inc. and Almora Farms also faced challenges, with their ranks dropping significantly by September. This shift suggests that Halfpipe Cannabis is gaining traction and could potentially continue to climb the ranks if current trends persist, offering a compelling opportunity for investors and retailers to consider aligning with this emerging brand.
Notable Products
In September 2024, Halfpipe Cannabis saw Papaya Punch Cured Resin Sauce (1g) leading the sales as the top-performing product, climbing from the fifth position in August to first place. Bubba's Gift Live Resin Cartridge (1g) maintained a strong performance, holding its second place for the second consecutive month with sales reaching 4468 units. Purple Mochi Live Resin Cartridge (1g) dropped from the top spot in August to third place in September, indicating a slight decline in its popularity. Melonade Live Resin Cartridge (1g) remained steady, moving from third to fourth place, showing consistent demand. Lastly, Sunset Octane Live Resin Cartridge (1g) entered the top five for the first time, securing the fifth position, suggesting a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
