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Jan-2025
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Overview
Market Insights Snapshot
Happy Cabbage Farms has demonstrated varying performance across different states and product categories. In Oregon, the brand has maintained a consistent presence in the Edible category, holding strong within the top 10 rankings from October 2024 to January 2025, peaking at 7th place in both October and January. This suggests a steady demand and a robust market position in the Edible segment within the state. However, the brand's performance in the Vapor Pens category in Oregon has been less impressive, as it gradually slipped from 45th to 57th place over the same period, indicating potential challenges in maintaining market share. Meanwhile, in New York, Happy Cabbage Farms did not make it into the top 30 rankings for Edibles, highlighting a need for strategic adjustments to improve their competitive edge in this burgeoning market.
In Washington, Happy Cabbage Farms has shown a commendable performance in the Edible category, where it ascended from 23rd to 21st place by January 2025, reflecting a positive growth trajectory. This upward movement suggests that the brand is gaining traction and possibly expanding its consumer base in Washington. On the other hand, the brand's presence in the Concentrates category in Oregon experienced a gradual decline, moving from 21st to 30th place from October 2024 to January 2025. Despite this downward trend, the brand maintained its position within the top 30, which could provide a foundation for future growth if addressed strategically. Overall, Happy Cabbage Farms shows a mixed performance, excelling in some categories while facing challenges in others, pointing to potential areas for strategic focus and market expansion.
Competitive Landscape
In the competitive landscape of the Oregon edible market, Happy Cabbage Farms has maintained a stable position, ranking 7th in October 2024 and January 2025, with a slight dip to 8th in November and December 2024. This consistency in rank suggests a steady performance amidst strong competition. Notably, Smokiez Edibles consistently holds the 5th rank, indicating a robust market presence with sales significantly higher than Happy Cabbage Farms. Meanwhile, Good Tide maintains a solid 6th rank throughout the period, showcasing a competitive edge in sales volume. Interestingly, Hapy Kitchen and Private Stash exhibit more volatility, with Hapy Kitchen dropping to 9th in January 2025 and Private Stash climbing from 10th in October 2024 to 8th in January 2025, suggesting potential shifts in consumer preferences or marketing strategies. These dynamics highlight the competitive pressures and opportunities for growth that Happy Cabbage Farms faces in the Oregon edible market.
Notable Products
In January 2025, the top-performing product from Happy Cabbage Farms was Blox - Green Apple Solventless Hash Gummy (100mg), maintaining its first-place rank for four consecutive months with sales reaching 5315. Blox - Cherry Limeade Solventless Rosin Gummy (100mg) held steady in second place, although its sales slightly declined from December. The Blox - Tropical Smoothie Solventless Rosin Gummy (100mg) climbed to third place, showing a significant improvement from its absence in the rankings in previous months. Meanwhile, Blox - Indica Marionberry Solventless Ice Hash Gummy (100mg) slipped to fourth place, despite a consistent increase in sales each month. Lastly, Blox - Midnight Melons Gummy (100mg) rounded out the top five, dropping one rank since December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
