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Oct-2024
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Overview
Market Insights Snapshot
Happy Cabbage Farms has shown a varied performance across different categories and states. In the Oregon market, the brand has maintained a consistent presence in the Edible category, consistently ranking seventh from July through October 2024. This stability indicates a strong foothold in the edible segment. However, their performance in the Concentrates category in Oregon has seen fluctuations, with a brief rise to the 20th position in September before settling back to 24th in October. This suggests a potential challenge in maintaining momentum in the Concentrates market. Meanwhile, the Vapor Pens category did not see Happy Cabbage Farms breaking into the top 30, indicating a significant opportunity for growth or a need for strategic realignment in this segment.
In Washington, Happy Cabbage Farms has demonstrated a steady climb in the Edible category, improving from 24th in July to 22nd in August and September, before slightly dropping to 23rd in October. This indicates a generally positive trend, although the slight dip in October might warrant attention to sustain growth. The absence of rankings in other categories in Washington suggests that the brand is either not competing in those segments or not yet breaking into the top 30, highlighting potential areas for expansion or increased market penetration. Overall, while Happy Cabbage Farms has secured a solid position in the Edible category in both states, there remains room for improvement and strategic growth in other categories and regions.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Happy Cabbage Farms consistently maintained its position at rank 7 from July to October 2024. Despite stable rankings, the brand experienced a fluctuation in sales, peaking in September before a decline in October. This steady rank suggests a strong foothold amidst competitors like Smokiez Edibles, which held a consistent rank 5, and Good Tide at rank 6, both of which reported higher sales figures. Meanwhile, Hapy Kitchen trailed closely behind at rank 8, indicating a competitive pressure from below. The data highlights a need for Happy Cabbage Farms to potentially innovate or enhance its offerings to increase sales and improve its rank in this competitive market.
Notable Products
In October 2024, the top-performing product from Happy Cabbage Farms was the Blox - Green Apple Solventless Hash Gummy (100mg), maintaining its number one rank consistently from July. Following closely, the Blox - Cherry Limeade Solventless Rosin Gummy (100mg) reclaimed the second spot after briefly dropping to third place in September. The Blox - Midnight Melons High Dose Gummy (100mg) slipped to third place from its second-place position in September, indicating a slight decrease in sales momentum. Notably, the Blox - Indica Marionberry Solventless Ice Hash Single Gummies (100mg) entered the rankings in October at fourth place, marking its debut in the top five. The Mango Blox Solventless Hash Gummy (100mg) rounded out the top five, showing a consistent presence since August despite a gradual decline in sales figures, with October sales totaling 2,435.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
