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Jul-2024
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Overview
Market Insights Snapshot
Happy Daze has shown notable performance in the California market, particularly in the Beverage category. Over the period from April to July 2024, the brand has seen a steady climb in rankings, moving from 25th in April to 22nd by June. This upward trajectory is coupled with a significant increase in sales, rising from $22,326 in April to $27,179 in June. However, it's worth noting that Happy Daze did not make it into the top 30 brands in the Beverage category for July, which could indicate either a temporary dip in performance or increased competition in the market.
In the Vapor Pens category, Happy Daze has also shown a promising trend in California. After not ranking in the top 30 in April, the brand made a significant leap to 89th in May and further improved to 68th in June. This positive movement suggests a growing acceptance and popularity of their vapor pen products among consumers. However, the absence of a ranking in July could be a point of concern, potentially indicating challenges in maintaining consistent performance in this competitive category.
Competitive Landscape
In the California beverage category, Happy Daze has shown a promising upward trend in rank and sales over the past few months. Starting at rank 25 in April 2024, Happy Daze improved to rank 23 in May and further climbed to rank 22 in June, indicating a consistent increase in market presence and consumer preference. In contrast, Pamos and Treesap have seen a decline, with Pamos dropping from rank 26 in April to 29 in May, and Treesap falling from rank 24 to 26 over the same period. Bodega has also struggled, moving from rank 29 in April to 28 in May, and then to 25 in June. This competitive landscape suggests that Happy Daze's strategic initiatives are effectively capturing market share, as evidenced by its rising ranks and sales, while its competitors are experiencing a downward trend. This data highlights the importance of continuous market analysis to stay ahead in the competitive California beverage market.
Notable Products
In July 2024, the top-performing product for Happy Daze was Strawberry Lemonade (100mg) in the Beverage category, maintaining its first-place ranking from the previous month with impressive sales of 2832 units. The Fruit Punch Lemonade (100mg THC, 12oz) emerged as the second top product, making a notable appearance with 1825 units sold, despite not being ranked in the previous two months. Cherry Pineapple Distillate Cartridge (1g) in the Vapor Pens category held steady at the third position with a consistent increase in sales figures. Orange Creamsicle Distillate Cartridge (1g) moved up to the fourth spot from fifth, showing a positive trend in its ranking. Lastly, Aloha Punch Distillate Cartridge (1g) dropped to fifth place from third, indicating a slight decline in its performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
