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Dec-2024
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Overview
Market Insights Snapshot
Hapy Kitchen has demonstrated consistent performance across various product categories in Oregon. In the Beverage category, the brand maintained a steady rank of 5th place from September through December 2024, despite a noticeable dip in sales during October and November. This consistency in ranking amidst fluctuating sales suggests a strong brand loyalty or market presence. Meanwhile, in the Edible category, Hapy Kitchen improved its position, moving from 8th to 7th place by November and maintaining that rank through December, accompanied by a significant increase in sales towards the end of the year. This upward trend in both rank and sales could indicate successful marketing strategies or product innovation during this period.
In the Tincture & Sublingual category, Hapy Kitchen experienced a slight dip in ranking in October, moving from 3rd to 4th, but quickly regained its 3rd place position by November, showing resilience in this competitive space. Sales in this category also showed an upward trajectory, particularly in December, which may reflect seasonal demand or successful product adjustments. However, the brand's presence in the Concentrates category was less prominent, starting at a rank of 64 in September and improving to 48 by December. While this improvement is notable, the fact that Hapy Kitchen did not break into the top 30 in this category highlights an area for potential growth and increased market penetration.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Hapy Kitchen has demonstrated a notable upward trend in rankings over the last quarter of 2024. Starting at the 8th position in September and October, Hapy Kitchen improved to 7th place in November and maintained this rank in December. This improvement is particularly significant given the consistent performance of top competitors like Smokiez Edibles and Good Tide, which have consistently held the 5th and 6th ranks, respectively, throughout the same period. Hapy Kitchen's sales also reflect a positive trajectory, with a noticeable increase in December, surpassing Happy Cabbage Farms, which saw a decline in sales and rank during the same timeframe. This suggests that Hapy Kitchen is gaining market share and consumer preference, positioning itself as a rising contender in the Oregon edibles market.
Notable Products
In December 2024, the top-performing product from Hapy Kitchen was the Chocolate Brownie 2-Pack (100mg) in the Edible category, maintaining its first-place rank consistently over the past months with a notable sales figure of 6508 units. The Chocolate Brownie (100mg) also held its ground at the second position, showing a slight decrease in sales compared to November. The Sea Salt Caramel (50mg) emerged as a new entrant in the rankings, securing the third position for December. The Muddy Buddy Wedding Cake Hash Rosin Cookie (100mg) slipped from third to fourth place, while the Toffee Crunch Blondie (100mg) remained stable, moving down slightly to the fifth position. Overall, the product rankings for December reflect a mix of consistency and slight shifts in consumer preferences within the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
