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Jan-2025
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Overview
Market Insights Snapshot
Hapy Kitchen has shown a consistent performance in the Oregon market, particularly in the Beverage category where it maintained a steady 5th place ranking from October 2024 to January 2025. Despite a slight decline in sales over these months, the brand's ability to hold its position indicates a stable consumer base. In the Edible category, Hapy Kitchen experienced a slight fluctuation, moving from 8th to 7th place in November and December before dropping to 9th in January. This suggests a competitive landscape but also highlights the brand's resilience in maintaining a top 10 position. The Concentrates category tells a different story, where Hapy Kitchen was not in the top 30 in October but improved its standing to 46th by January, demonstrating a positive trend in that segment.
The Tincture & Sublingual category appears to be a stronghold for Hapy Kitchen in Oregon, where it improved from 4th to 3rd place by November and maintained this rank through January 2025. This upward movement is supported by a steady increase in sales, indicating growing consumer interest and acceptance of their products in this category. However, the absence of Hapy Kitchen in the top 30 for other states and categories suggests potential areas for growth or a need for strategic market entry. This absence could be seen as a missed opportunity or a strategic focus on strengthening their position within Oregon's market. Overall, Hapy Kitchen's performance reflects both stability and potential for growth, with significant inroads in certain categories and room for expansion in others.
Competitive Landscape
In the Oregon edibles market, Hapy Kitchen experienced notable fluctuations in its competitive standing from October 2024 to January 2025. Initially ranked 8th in October, Hapy Kitchen climbed to 7th place in November and December, before dropping to 9th in January. This shift suggests a dynamic competitive landscape, where brands like Happy Cabbage Farms and Private Stash have shown resilience and growth. Notably, Happy Cabbage Farms maintained a consistent presence in the top 10, with a slight improvement from 8th to 7th in January, while Private Stash advanced from 10th to 8th, indicating a significant upward trend in sales. Meanwhile, Quality Drugs remained stable in the lower ranks, and Botz consistently stayed outside the top 10. These dynamics highlight the need for Hapy Kitchen to strategize effectively to regain and sustain its competitive edge in the market.
Notable Products
In January 2025, the top-performing product for Hapy Kitchen was the Chocolate Brownie 2-Pack (100mg), maintaining its first-place rank consistently from previous months, despite a slight dip in sales to 5145 units. Following closely was the Chocolate Brownie (100mg), which held its second-place position across the months, with January sales reaching 3131 units. The Muddy Buddy Wedding Cake Hash Rosin Cookie (100mg) remained in third place, showing a steady increase in sales to 2798 units. The Toffee Crunch Blondie (100mg) consistently ranked fourth, with sales rising to 2613 units in January. A new contender, Sea Salt Caramel (50mg), entered the rankings in December 2024 at fourth place and settled at fifth in January 2025, indicating a potential for growth in the coming months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
