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Oct-2024
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Overview
Market Insights Snapshot
Hapy Kitchen has shown consistent performance in the Oregon market, particularly in the Beverage and Edible categories. In the Beverage category, the brand maintained a solid fifth-place ranking from July through October 2024, although there was a noticeable decline in sales from $119,251 in July to $78,196 in October. This suggests a stable position in the market despite fluctuations in sales figures. On the other hand, Hapy Kitchen's Edible category also demonstrated consistency, holding the eighth position throughout the same period. Despite a slight decline in sales from July to October, the brand's ability to maintain its ranking indicates a strong foothold in Oregon's edible market.
In contrast, Hapy Kitchen's performance in the Concentrates category in Oregon reveals a different story. The brand did not make it into the top 30 rankings, suggesting a weaker presence compared to its other categories. The Tincture & Sublingual category showed some movement, with the brand moving from fourth to third place in August and September before slipping back to fourth in October. This movement indicates a competitive landscape in this category. Overall, while Hapy Kitchen demonstrates strong performance in some categories, there are areas where its presence is less dominant, highlighting potential opportunities for growth and improvement.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Hapy Kitchen consistently maintained its 8th rank from July to October 2024. Despite stable rankings, Hapy Kitchen faces stiff competition, particularly from Happy Cabbage Farms, which held a steady 7th rank with notably higher sales figures throughout the same period. Meanwhile, Good Tide dominated the category with a consistent 6th rank, reflecting significantly higher sales, although showing a downward trend in sales over the months. Mr. Moxey's and Private Stash trailed behind Hapy Kitchen, with Mr. Moxey's maintaining a 10th rank and Private Stash improving from 11th to 9th by October. These dynamics suggest that while Hapy Kitchen holds a stable position, there is a pressing need to strategize for increased market share and sales growth to close the gap with higher-ranked competitors.
Notable Products
In October 2024, the top-performing product for Hapy Kitchen was the Chocolate Brownie 2-Pack (100mg), maintaining its consistent first-place ranking from previous months with sales reaching 5723 units. The Chocolate Brownie (100mg) held steady in second place, reflecting its ongoing popularity. Notably, the THC/CBN 1:1 Brown Butter Bliss Sugar Magnolia Hash Rosin Infused Cookie (100mg CBN, 100mg THC) climbed to third place in October, showing a significant improvement from its fifth-place ranking in August. The Toffee Crunch Blondie (100mg) saw a slight drop to fourth place from its third-place position in September. New to the top five, the Sea Salt Caramel (50mg) emerged in fifth place, indicating a successful entry into the rankings for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
