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Nov-2024
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Overview
Market Insights Snapshot
Hapy Kitchen has shown a consistent performance in the Oregon market, particularly within the Beverage and Edible categories. In the Beverage category, Hapy Kitchen maintained a steady 5th place ranking from August through November 2024, despite a noticeable decline in sales figures over these months. This consistency in ranking suggests a strong brand presence and consumer loyalty within this category. Meanwhile, in the Edible category, Hapy Kitchen also held a stable position at 8th place throughout the same period, indicating a reliable performance even as sales saw minor fluctuations. Such stability in rankings across these categories underscores the brand's established foothold in Oregon.
In contrast, Hapy Kitchen's performance in the Concentrates category in Oregon has been more dynamic. Starting from a rank of 64th in August, the brand made significant strides, climbing to 45th by November 2024. This upward trajectory is indicative of growing consumer interest and possibly strategic initiatives that have begun to pay off. However, in the Tincture & Sublingual category, the brand experienced a slight dip in October, moving from 3rd to 4th place, before reclaiming its 3rd place position in November. This fluctuation could point to competitive pressures or seasonal variations in consumer preferences. The absence of Hapy Kitchen in the top 30 for some categories in other states or provinces may highlight areas for potential growth or strategic focus.
Competitive Landscape
In the Oregon edible market, Hapy Kitchen has consistently maintained its 8th rank from August to November 2024, showcasing a stable presence despite fluctuations in sales. Notably, Happy Cabbage Farms has held a steady 7th rank, with sales figures consistently surpassing those of Hapy Kitchen, indicating a competitive edge in consumer preference. Meanwhile, Sour Bhotz experienced a slight dip from 9th to 10th rank in November, which could potentially benefit Hapy Kitchen if this trend continues. On the other hand, Good Tide remains a formidable competitor, consistently ranking 6th with significantly higher sales, suggesting a strong brand loyalty and market share. Interestingly, Quality Drugs has shown upward mobility, moving from 12th to 9th rank, which could pose a threat to Hapy Kitchen if this momentum persists. These dynamics highlight the competitive landscape in which Hapy Kitchen operates, emphasizing the need for strategic marketing and product differentiation to enhance its market position.
Notable Products
In November 2024, Hapy Kitchen's top-performing product was the Chocolate Brownie 2-Pack (100mg), maintaining its first-place ranking consistently since August, with sales reaching 5,479 units. The Chocolate Brownie (100mg) also held a steady second position throughout the months, but November saw a significant increase in sales figures, climbing to 4,194 units. The Muddy Buddy Wedding Cake Hash Rosin Cookie (100mg) made a notable reappearance in the rankings, securing third place with 2,274 units sold, a significant improvement from previous months where it was unranked. The Toffee Crunch Blondie (100mg) remained stable in fourth place, while the THC/CBN 1:1 Brown Butter Bliss Sugar Magnolia Hash Rosin Infused Cookie (100mg CBN, 100mg THC) saw a slight drop from third to fifth place. Overall, the rankings reveal a strong performance in the edible category, with some products showing dynamic shifts in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
