Oct-2024
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Overview
Market Insights Snapshot
In the state of Colorado, Harmony Extracts has shown a dynamic performance across different product categories. Within the Concentrates category, the brand experienced fluctuations in its rankings over the past few months, starting at 17th place in July 2024, dropping to 33rd in August, and then recovering to 23rd by October. This indicates a volatile but improving trend, suggesting potential market challenges and opportunities in the Concentrates segment. Notably, the brand's sales in this category saw a significant dip from July to August, followed by a gradual recovery in September and October, which could be indicative of successful strategic adjustments or seasonal demand variations.
Meanwhile, in the Vapor Pens category, Harmony Extracts maintained a more stable presence. The brand consistently ranked within the top 20, starting at 17th in July and improving slightly to 16th by October. This consistent performance is complemented by a notable increase in sales from September to October, suggesting a positive reception of their products in this category. The absence of any ranking outside the top 30 in both categories highlights a relatively strong market position for Harmony Extracts in Colorado, especially in the competitive Vapor Pens market. This stability could provide a solid foundation for future growth and expansion strategies.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Harmony Extracts has experienced notable fluctuations in its market position over the past few months. Starting in July 2024, Harmony Extracts held the 17th rank, but dropped out of the top 20 in August, indicating a significant challenge in maintaining its competitive edge. However, by September and October, the brand rebounded to 17th and 16th positions, respectively, suggesting a recovery in market presence. This volatility contrasts with competitors like The Colorado Cannabis Co., which consistently improved its rank from 19th in July to 15th in October, and Green Dot Labs, which despite a dip in August, managed to regain its position by October. Meanwhile, Dabble Extracts showed a steady climb from 27th to 17th, directly competing with Harmony Extracts for market share. The most striking movement came from Juicy, which surged from 66th to 18th, highlighting a potential new contender in the market. These dynamics underscore the competitive pressures Harmony Extracts faces in maintaining and improving its market position amidst aggressive strategies from both established and emerging brands.
Notable Products
In October 2024, the top-performing product for Harmony Extracts was Flash - Fairy Floss Distillate Disposable (1g) in the Vapor Pens category, maintaining its first-place ranking since July, with sales reaching 4839 units. Flash - Watermelon Distillate Disposable (1g) held its second-place position, showing a recovery from its drop to third place in September. Flash - Mountain Blast Distillate Disposable (1g) rose to third place, indicating a slight decline from its second-place rank in September. Flash - Strawberry Distillate Disposable (1g) improved its ranking to fourth place, up from fifth in September. Meanwhile, Flash - Grape Distillate Disposable (1g) remained consistent in the fifth position, reflecting steady sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.