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Jan-2025
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Overview
Market Insights Snapshot
Haze & Main has experienced notable shifts in its performance across different states and categories. In the Arizona market, the brand's ranking in the Edible category has seen a downward trend over the past few months. Starting at the 17th position in October 2024, Haze & Main maintained this ranking in November but then slipped to 20th in December and further down to 29th by January 2025. This decline in rankings is coupled with a decrease in sales figures, suggesting challenges in maintaining its competitive edge in the Arizona Edibles market.
While specific data for other states and categories are not disclosed here, the trends in Arizona offer a glimpse into potential challenges Haze & Main might be facing in other markets. The absence of rankings in certain states or categories could indicate that the brand is not within the top 30, which might be a point of concern or an area for potential growth. As the cannabis market continues to evolve, monitoring these movements can provide valuable insights into the brand's strategic positioning and areas where it could capitalize on emerging opportunities.
```Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Haze & Main has experienced a notable shift in its ranking and sales trajectory over the past few months. Starting from a strong position at 17th in October 2024, Haze & Main maintained this rank through November before slipping to 20th in December and further dropping out of the top 20 by January 2025. This decline in rank corresponds with a significant decrease in sales, from over 114,000 in October to just over 44,000 by January. In contrast, iLava consistently hovered around the 27th and 28th positions, showing a more stable, albeit lower, sales performance. Meanwhile, Copperstate Farms demonstrated a remarkable upward trajectory, climbing from 47th in October to 27th by January, with sales increasing from around 12,000 to nearly 46,000, suggesting a potential threat to Haze & Main's market share. The fluctuating dynamics in this category highlight the competitive pressure and the need for strategic adjustments by Haze & Main to regain its footing in the Arizona market.
Notable Products
In January 2025, Haze & Main's Milk Chocolate Bar 10-Pack (100mg) maintained its position as the top-selling product, continuing its consistent rank of number one from the previous months with sales of 959 units. The Dark Chocolate Fubar Bar 10-Pack (1000mg) also held steady in second place, despite a decline in sales. The Dark Chocolate Bar 10-Pack (500mg) remained in third place, showing stable performance compared to December 2024. The Dark Chocolate 10-Pack (100mg) improved its rank to fourth place after slipping to fifth in December. Meanwhile, the Dark Plain Chocolate Bar (100mg) dropped to fifth place, marking a notable decrease in sales figures over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
