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Oct-2024
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Overview
Market Insights Snapshot
Haze & Main has shown a consistent presence in the Edible category in Arizona, maintaining a spot within the top 20 brands over the past few months. Starting at rank 17 in July 2024, the brand experienced a slight dip to rank 18 in August before regaining its position at 17 in September and ascending to rank 16 by October. This upward movement indicates a positive trend, suggesting that Haze & Main's edibles are gaining traction among consumers in Arizona, despite a slight decline in sales from July to October. This performance could be indicative of a strong brand loyalty or an effective marketing strategy that resonates well with the local market.
While Haze & Main has managed to stay relevant in Arizona's Edible category, it is notable that the brand did not appear in the top 30 rankings for any other states or categories during this period. This absence could point to a strategic focus on the Arizona market or potential challenges in expanding their footprint beyond this state. The lack of presence in other markets might also highlight opportunities for growth and expansion in the future, should the brand decide to diversify its geographical reach or product offerings. Understanding the reasons behind this concentrated performance could provide valuable insights for stakeholders looking to optimize Haze & Main's market strategy.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Haze & Main has shown a consistent presence, with a slight upward trend in rank from 17th in July 2024 to 16th in October 2024. This improvement comes amidst fluctuating sales figures, indicating potential resilience in a competitive market. Notably, Sublime and Sofa King Tasty have maintained stronger positions, with Sublime dropping from 12th to 15th and Sofa King Tasty from 10th to 13th over the same period, yet still outperforming Haze & Main in sales. Meanwhile, Vital and Amy & Al's have shown more volatility, with Vital slipping to 18th and Amy & Al's fluctuating around the 19th and 20th positions. These dynamics suggest that while Haze & Main is gaining ground, it faces strong competition from brands with higher sales volumes, necessitating strategic efforts to capture more market share.
Notable Products
In October 2024, the top-performing product for Haze & Main was the Milk Chocolate Bar 10-Pack (100mg) from the Edible category, maintaining its first-place rank for four consecutive months, although its sales decreased to 2430 units. The Dark Chocolate Fubar Bar 10-Pack (1000mg) saw a significant jump in ranking, moving from fourth to second place, with notable sales of 1270 units. The Dark Chocolate 10-Pack (100mg) consistently held the third rank, despite a slight dip in sales compared to September. The Dark Plain Chocolate Bar (100mg) remained steady in fourth place, while the Dark Chocolate Bar 10-Pack (500mg) dropped to fifth, mirroring its sales decline. Overall, the ranking changes highlight the popularity shifts among Haze & Main's edible products, with the Dark Chocolate Fubar Bar showing a remarkable recovery in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
