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Nov-2024
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Overview
Market Insights Snapshot
Haze & Main has shown a stable presence in the Arizona market within the Edible category. Over the past few months, the brand's ranking has seen minor fluctuations, maintaining a position within the top 20. From August to November 2024, Haze & Main's rank shifted from 18th to 17th, peaking at 16th in October before settling back to 17th in November. This consistent ranking indicates a steady consumer base and suggests that while Haze & Main is not leading the category, it is maintaining a competitive position. Sales figures reflect a slight decline from August to November, with a notable dip in November, which could be indicative of seasonal trends or increased competition.
Interestingly, Haze & Main's absence from the top 30 brands in other states or categories could be seen as a limitation in their market reach or product diversity. This absence might suggest that the brand is either focusing its efforts specifically on the Arizona Edible market or struggling to penetrate other markets and categories. Such a strategy could be beneficial if their aim is to dominate a niche market, but it also highlights potential areas for growth and expansion. Understanding the dynamics of consumer preferences in different states or categories could provide valuable insights for Haze & Main to enhance their market presence and explore new opportunities.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Haze & Main has shown a steady performance with a slight fluctuation in its rank from August to November 2024. Starting at 18th in August, it improved to 16th by October, before slightly dropping back to 17th in November. This indicates a relatively stable position amidst a competitive environment. Notably, Good Tide has been a strong competitor, improving its rank from 15th to 11th in October, although it fell to 14th in November. Meanwhile, Sofa King Tasty experienced a decline from 11th in August to 15th in November, suggesting potential challenges in maintaining its market share. Amy & Al's has shown a gradual improvement, moving from 20th to 18th by November. The competitive dynamics suggest that while Haze & Main maintains a stable presence, there is room for strategic initiatives to climb the ranks further, especially as competitors experience fluctuations in their standings.
Notable Products
In November 2024, the Milk Chocolate Bar 10-Pack (100mg) continued its reign as the top-performing product for Haze & Main, maintaining its number one rank from previous months with sales reaching 2316 units. The Dark Chocolate Fubar Bar 10-Pack (1000mg) held onto the second position, showing a consistent increase in sales throughout the year. Notably, the Dark Plain Chocolate Bar (100mg) rose to third place with a notable sales increase to 682 units, up from fourth place in the previous month. The Dark Chocolate 10-Pack (100mg) saw a decline, dropping to fourth place from its previous third position. Lastly, the Dark Chocolate Bar 10-Pack (500mg) remained steady in fifth place, experiencing a slight decrease in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
