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Sep-2024
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Overview
Market Insights Snapshot
Hazy Daze has shown a mixed performance across different categories and states. In Washington, the brand's presence in the Pre-Roll category saw a notable entrance in July 2024, ranking 100th, and then slightly improving to 93rd place in August. However, their absence from the top 30 in September suggests a challenging market environment or a shift in consumer preferences. This fluctuation indicates that while there is potential for growth, maintaining a stable position in the competitive Pre-Roll market might require strategic adjustments.
On a more positive note, Hazy Daze has maintained a consistent position in the Topical category within Washington, holding steady at the 6th position in both July and August 2024. This stability highlights a strong foothold in the Topical market, suggesting a loyal customer base or effective product differentiation. The sales figures in this category, although slightly decreasing from July to August, still reflect a solid performance. This consistency in rankings, coupled with the brand's ability to maintain sales, underscores its potential for sustained success in the Topical segment.
Competitive Landscape
In the competitive landscape of the Washington pre-roll market, Hazy Daze has shown a promising upward trajectory in recent months. After not ranking in the top 20 in June and July 2024, Hazy Daze made a notable entry at rank 100 in August, climbing to rank 93 by September. This positive trend suggests a growing consumer interest and market penetration. Comparatively, Swifts and Gabriel have not been present in the top 20 since June, indicating a potential decline or stagnation in their market presence. Meanwhile, WA Grower has fluctuated, peaking at rank 86 in August before dropping to 98 in September, and Supernova (WA) consistently outperformed others, maintaining a strong position with a peak at rank 54 in August. These dynamics highlight Hazy Daze's potential to capture more market share if it continues its current momentum, especially as some competitors face ranking volatility.
Notable Products
In September 2024, the top-performing product for Hazy Daze was the Indica Live Resin Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its consistent first-place ranking from previous months with sales of 597. The Sativa Live Resin Infused Pre-Roll (1g) climbed back to second place after dropping to fifth in August, indicating a resurgence in popularity. The Indica Live Resin Infused Pre-Roll 2-Pack (1g) held steady at third place, showing a slight decrease in sales compared to prior months. The CBD/THC 9:1 Bud-ease Biscuits Dog Treat Biscuits 10-Pack re-entered the rankings at fourth place, showcasing its appeal in the Edible category. Lastly, the Hashtag - Sativa Live Resin Infused Blunt (1g) dropped to fifth place, experiencing a notable decline in sales from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
