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Aug-2024
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Overview
Market Insights Snapshot
Hazy Daze has shown varied performance across different categories and states over the past few months. In Washington, the brand's Pre-Roll category did not make it into the top 30 rankings until August 2024, where it emerged at rank 89. This is a positive sign of growth for Hazy Daze in the Pre-Roll segment, as it indicates an upward trend in consumer interest and market penetration. On the other hand, the Topical category has demonstrated more consistent performance, maintaining a strong presence in the top 10. Despite a brief absence from the rankings in June 2024, Hazy Daze returned to rank 6 in both July and August, showcasing resilience and a steady demand for its topical products.
The sales figures further highlight the brand's performance dynamics. For instance, the Pre-Roll category saw a notable increase in sales from $35,667 in July to $40,249 in August, which aligns with its improved ranking. This suggests a growing consumer base and effective market strategies. Conversely, the Topical category's sales remained relatively stable, with a slight decrease from $12,811 in July to $12,340 in August. This stability in sales, coupled with consistent top 10 rankings, reinforces Hazy Daze's strong foothold in the Topical category within Washington. However, the absence from the rankings in June could indicate a temporary market challenge or a shift in consumer preferences during that period.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll category, Hazy Daze has shown a notable improvement in its ranking over the past few months, moving from 96th in July 2024 to 89th in August 2024. This upward trend is significant, especially when compared to other brands such as Swifts, which has consistently ranked lower, at 91st in July 2024 and 93rd in August 2024. Additionally, WA Grower has maintained a relatively stable position, moving from 84th in July 2024 to 80th in August 2024, indicating a steady performance. On the other hand, Constellation Cannabis has seen a decline, dropping from 81st in July 2024 to 92nd in August 2024. This fluctuation among competitors highlights Hazy Daze's potential to capitalize on its recent momentum and gain further market share in the coming months.
Notable Products
In August 2024, the top-performing product from Hazy Daze was Indica #Live Resin Infused Pre-Roll (1g), maintaining its number one rank for three consecutive months and achieving sales of $703. Indica Live Resin Infused Pre-Roll 2-Pack (1g) held the second position, consistent with its previous month's rank. Sativa Live Resin Infused Pre-Roll (1g) climbed to the third spot from fifth in July. Hashtag - Sativa Live Resin Infused Blunt (1g) secured the fourth position, showing stable performance after re-entering the rankings. Star Punch Live Resin Infused Pre-Roll 2-Pack (1g) also made a notable entry at the fourth rank in August, indicating strong sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
