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Nov-2024
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Overview
Market Insights Snapshot
Hazy Daze has shown a mixed performance across different categories and states. In the Washington market, the brand did not make it into the top 30 for the Pre-Roll category from August to November 2024, indicating a need for strategic adjustments in this segment. On the other hand, Hazy Daze achieved a notable ranking in the Topical category, securing the 6th position in November 2024. This suggests a strong presence and potential growth in the Topical market, contrasting with its performance in Pre-Rolls.
While the Pre-Roll category in Washington did not see Hazy Daze break into the top 30, their sales figures in the Topical category reflect a more positive trajectory. The absence from the top 30 in Pre-Rolls could be seen as a challenge, yet the brand's success in Topicals may offer insights into consumer preferences and market demands. Hazy Daze's ability to capitalize on this success could potentially lead to expansion and increased visibility in other product categories and states.
Competitive Landscape
In the competitive landscape of the Washington pre-roll market, Hazy Daze has faced significant challenges in maintaining its rank and sales momentum. Notably, Hazy Daze did not feature in the top 20 rankings from September to November 2024, indicating a decline in its market presence. In contrast, Soulshine Cannabis experienced a downward trend, slipping from 83rd in August to 99th by November, with a consistent decrease in sales. Meanwhile, Washington Bud Company showed a more volatile performance, dropping out of the top 20 in August but rebounding to 89th by November, suggesting a potential recovery in sales. Constellation Cannabis also saw fluctuations, starting strong at 68th in August but falling out of the top 20 by November. These dynamics highlight the competitive pressures Hazy Daze faces, emphasizing the need for strategic adjustments to regain market traction and improve sales performance in this category.
Notable Products
In November 2024, the top-performing product from Hazy Daze was the Sativa Live Resin Infused Pre-Roll (1g), maintaining its first-place ranking from October with sales reaching 389 units. This product has consistently stayed at the top since August, showing strong performance across the months. The Indica Live Resin Infused Pre-Roll (1g) held onto its second-place position, slightly increasing its sales from October. The CBD/THC 9:1 Bud-ease Biscuits Dog Treat Biscuits 10-Pack maintained its third-place ranking, showing a steady rise in sales from August through November. Notably, the Hashtag - Sativa Live Resin Infused Blunt (1g) re-entered the rankings in fourth place, while the Hashtag - Indica Infused Blunt (1g) appeared in fifth place for the first time.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
