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Jan-2025
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Overview
Market Insights Snapshot
Head Change has demonstrated a strong presence in the concentrates category within Missouri. The brand maintained a top-tier position, beginning at the 2nd rank in October 2024 and reaching the 1st position in November 2024, before slightly declining to the 4th position by January 2025. This indicates a robust performance with a notable peak in November, where the brand achieved its highest sales for the period. However, the drop in rank by January suggests increased competition or a potential shift in consumer preferences. The ability to remain consistently in the top ranks underscores Head Change's strong market presence in this category.
In contrast, Head Change's performance in the vapor pens category in Missouri reflects a more challenging market position. The brand's rankings fluctuated within the lower tier, starting at 24th in October 2024 and gradually declining to 29th by January 2025. This consistent presence outside the top 20 indicates potential areas for improvement or increased competition from other brands. Despite this, the brand's ability to maintain a rank within the top 30 suggests a steady, albeit modest, consumer base. The slight decrease in sales over the months might point to seasonal trends or shifts in consumer behavior, which could be pivotal for future strategic adjustments.
Competitive Landscape
In the Missouri concentrates market, Head Change has experienced notable fluctuations in rank and sales over the past few months. Initially holding the 2nd position in October 2024, Head Change ascended to the top spot in November, only to slip back to 2nd in December and further down to 4th by January 2025. This decline in rank coincides with a significant drop in sales from November to January. Meanwhile, Proper Cannabis has shown resilience, climbing from 3rd in October to 2nd in January, suggesting a strengthening market position. Similarly, Infinity (MO) maintained a steady presence, peaking at 3rd in December and January. Cloud Cover (C3) also demonstrated a recovery, improving its rank from 8th in November and December to 5th in January. These shifts highlight a competitive landscape where Head Change faces increasing pressure from its rivals, necessitating strategic adjustments to regain its leading position.
Notable Products
In January 2025, Head Change's top-performing product was Purple Whistle Live Badder (1g) in the Concentrates category, securing the number one rank with sales of 720. Stanky Leg Limit Live Badder (1g) moved up from fourth place in December 2024 to second place in January 2025, indicating a positive trend. Kool Cream Cake Live Badder (1g) debuted at the third position, showing strong initial sales. Krown Candy Mane Live Resin Sauce Cartridge (0.5g) entered the rankings at fourth place, marking a notable presence in the Vapor Pens category. Blaze Breath Live Sugar (1g) rounded out the top five, highlighting Head Change's strength in the Concentrates market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
