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Oct-2024
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Overview
Market Insights Snapshot
Head Change has shown notable performance in the Concentrates category within the state of Missouri. The brand has demonstrated a strong presence, climbing from a rank of 4 in July 2024 to as high as 2 in September 2024 before settling back to 4 in October 2024. This indicates a competitive edge in the Concentrates market, although the slight drop in October suggests a potential shift in consumer preferences or increased competition. Despite the dip, the brand's ability to maintain a top 5 position consistently highlights its strong foothold in this category.
In contrast, Head Change's performance in the Vapor Pens category in Missouri has been less consistent. The brand's ranking fluctuated, starting at 31 in July 2024, improving to 26 in August and September, but then dropping to 33 in October 2024. This indicates challenges in sustaining growth and visibility in the Vapor Pens category, possibly due to intensified competition or shifts in market demand. Notably, the absence from the top 30 in October could be a concern, suggesting that the brand may need to reassess its strategies to regain traction and improve its standing in this category.
Competitive Landscape
In the Missouri concentrates market, Head Change has experienced notable fluctuations in its ranking over the past few months, reflecting a dynamic competitive landscape. Despite a strong start in July 2024, where it ranked 4th, Head Change improved its position to 2nd place in September, before slipping to 4th again by October. This shift coincides with the rise of Cloud Cover (C3), which surged from 9th place in July to 2nd place in October, indicating a significant increase in market presence and sales. Similarly, Good Day Farm demonstrated a remarkable recovery, jumping from 13th place in September to 3rd in October, suggesting a strategic pivot or successful campaign. Meanwhile, Proper Cannabis saw a decline from 1st place in July to 6th in October, which may have opened opportunities for Head Change to capitalize on. These movements highlight the competitive pressures Head Change faces, necessitating strategic adjustments to maintain or enhance its market position amidst aggressive competitors.
Notable Products
In October 2024, the top-performing product from Head Change was Topanga's Bag Live Badder 1g, leading the sales in the Concentrates category with 401 units sold. Pigpen's Push Pop Live Sugar 1g followed as the second best-selling product. The Pigpen's Push Pop Live Resin Badder 1g, which was ranked second in September, dropped to third place in October. Shake N' Bake Live Badder 1g and London Smashfruit Live Badder 1g secured the fourth and fifth positions, respectively, in the rankings for October. Notably, this month marked the first appearance of these products in the top five, indicating a shift in consumer preferences towards these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
