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Nov-2024
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Overview
Market Insights Snapshot
In the state of Missouri, Head Change has shown impressive growth in the Concentrates category. Over the past few months, the brand has climbed from third place in August 2024 to securing the top spot by November 2024. This upward trajectory is underscored by a steady increase in sales, reflecting a strong consumer preference for their products in this category. The consistent rise in ranking indicates strategic positioning and possibly effective marketing efforts that resonate with the local market. However, it's worth noting that the Vapor Pens category tells a different story, with Head Change dropping out of the top 30 by November, suggesting a need for reevaluation in this segment.
The performance of Head Change in the Vapor Pens category in Missouri presents a contrasting narrative. While they maintained a presence within the top 30 up until October 2024, their ranking slipped to 31st by November. This decline could be indicative of increased competition or a shift in consumer preferences within the state. Despite this setback, the brand's overall performance in Missouri, especially in Concentrates, remains robust. The disparity between the two categories highlights the dynamic nature of the cannabis market and the importance of adaptability in product offerings and marketing strategies.
Competitive Landscape
In the Missouri concentrates category, Head Change has demonstrated a remarkable upward trajectory in both rank and sales over the past few months. Starting from a solid position at rank 3 in August 2024, Head Change climbed to the top spot by November 2024, surpassing competitors like Vivid (MO), which held the number one position in October but dropped to second place in November. This ascent is indicative of Head Change's growing market presence and consumer preference, as evidenced by its consistent sales growth. In contrast, Good Day Farm experienced fluctuations, moving from rank 6 in August to rank 3 by November, showing potential but not matching Head Change's consistent climb. The strategic advancements by Head Change highlight its competitive edge in the Missouri concentrates market, suggesting a strong brand positioning that could influence consumer loyalty and future market dynamics.
Notable Products
In November 2024, the top-performing product from Head Change was Dabatomic Live Badder (1g) in the Concentrates category, achieving the number one rank with sales of 562 units. Tap Out Live Resin Badder (1g) followed closely, securing the second position with a notable sales figure of 413 units. Flip Flop Haze Live Badder (1g) climbed to third place, while OGKB 314 Live Rosin (1g) and Za Za Li Live Sugar (1g) occupied the fourth and fifth ranks, respectively. Compared to previous months, Tap Out Live Resin Badder (1g) saw a slight drop from the top position in October to second place in November. The introduction of Dabatomic Live Badder (1g) in the rankings indicates a strong market entry, pushing other products down the list.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
