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Sep-2024
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Overview
Market Insights Snapshot
Head Change has shown a notable upward trajectory in the Concentrates category in Missouri. Over the past four months, the brand has improved its ranking from 5th place in June 2024 to 2nd place by September 2024. This consistent climb in rankings is accompanied by a steady increase in sales, indicating a strong market presence and growing consumer demand in this category. On the other hand, in the Vapor Pens category, Head Change has experienced fluctuations. Starting at 40th place in June, they improved to 33rd in August but fell back to 40th by September, suggesting potential challenges in maintaining a foothold in this segment.
These movements highlight Head Change's strengths and potential areas for growth. The brand's impressive performance in Concentrates in Missouri suggests a successful strategy that could be leveraged in other categories or states. However, the lack of consistent top-30 rankings in Vapor Pens may point to either high competition or a need for strategic adjustments. The varying sales figures in Vapor Pens, particularly the drop in September, could be indicative of external market factors or shifts in consumer preferences. Analyzing these trends could provide valuable insights for optimizing their market strategy.
Competitive Landscape
In the competitive landscape of the Missouri concentrates market, Head Change has demonstrated a notable upward trajectory in its rankings from June to September 2024. Initially ranked 5th in June, Head Change climbed to the 2nd position by September, showcasing a consistent improvement in market presence and consumer preference. This upward movement is particularly significant given the competitive pressure from brands like Vivid (MO), which maintained the top spot throughout the period, and Elevate (Elevate Missouri), which fluctuated between the 2nd and 3rd positions. Meanwhile, Proper Cannabis experienced a decline from the 1st position in July to 4th by September, indicating a shift in consumer preferences that favored Head Change. This positive trend for Head Change not only reflects its growing brand strength but also suggests potential for increased sales momentum as it continues to capture market share from its competitors.
Notable Products
In September 2024, the top-performing product for Head Change was Burger Shack'd Live Resin Badder (1g) in the Concentrates category, achieving the number one rank with sales of 949 units. Pigpen's Push Pop Live Resin Badder (1g) followed closely in second place, while Starzurps Live Rosin (1g) secured the third position. Super Boof Live Rosin (1g) and Shake N' Bake Live Badder (1g) rounded out the top five, ranking fourth and fifth, respectively. Notably, these products were not ranked in the previous months, indicating a significant rise in popularity for September. This shift suggests a successful product launch or promotion strategy that propelled these items to the forefront of Head Change's sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
