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Nov-2024
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Overview
Market Insights Snapshot
In the New York market, Heady Tree has shown significant movement across its product categories, particularly in the Flower category. The brand experienced a notable improvement from September to November 2024, climbing from a rank of 45 to 9. This upward trend suggests a strong recovery and increased consumer interest in their Flower products. Meanwhile, the Pre-Roll category also demonstrated a positive trend, with Heady Tree moving from a rank of 37 in September to 12 in November. The fluctuations in rankings highlight the brand's resilience and ability to capture market share after a dip in September.
Despite the challenges faced in September, Heady Tree's performance in New York indicates a robust recovery, especially in the Flower category where sales nearly doubled from October to November 2024. The absence from the top 30 in September across both categories may have been a concern, yet the subsequent surge in rankings and sales showcases their effective market strategies and consumer appeal. The brand's ability to rebound and improve its standing is a testament to its adaptability and potential for future growth in the competitive cannabis market.
Competitive Landscape
In the competitive landscape of the New York flower category, Heady Tree has demonstrated notable fluctuations in its market position over recent months. After a dip in September 2024, where it fell out of the top 20, Heady Tree rebounded significantly, climbing to the 13th rank in October and further improving to the 9th position by November. This resurgence is indicative of a strategic recovery, potentially driven by successful marketing or product adjustments. In comparison, Rythm maintained a stable presence, consistently ranking within the top 10, while Back Home Cannabis Co. and Rolling Green Cannabis also showed steady performance, ranking 8th and 10th respectively in November. Meanwhile, Platinum Reserve experienced volatility, peaking at 5th in September but dropping to 11th by November. These dynamics suggest that while Heady Tree is on an upward trajectory, it faces stiff competition from brands that have established consistent market positions.
Notable Products
In November 2024, the top-performing product for Heady Tree was Blue Zushi Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking from October with impressive sales of 11,011 units. Blue Lobster (3.5g) in the Flower category climbed to the second position, improving from its third-place rank in October. Cap Junkie Pre-Roll (1g) moved up to third place from fifth in October, indicating a positive trend in customer preference. Da Yayo Pre-Roll (1g) fell slightly to fourth place from its previous second place, while Cadillac Rainbow Pre-Roll (1g) rounded out the top five, dropping one position from October. This dynamic shift in rankings highlights the competitive nature of Heady Tree's product offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
