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Dec-2024
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Overview
Market Insights Snapshot
Heady Tree has shown a remarkable upward trajectory in the New York market, particularly in the Flower category. The brand made a significant leap from not being in the top 30 in September 2024 to reaching the 17th position in October, and further climbing to 9th in November. Although there was a slight dip to 13th in December, the overall trend indicates strong performance and growing consumer interest. This positive movement is underscored by the substantial increase in sales from $116,928 in September to over a million dollars by November, highlighting Heady Tree's successful penetration and expansion within the New York Flower market.
In the Pre-Roll category, Heady Tree has also experienced impressive growth in New York. The brand moved from a rank of 39th in September to break into the top 10 by November, securing the 8th position by December. This consistent climb in rankings suggests a robust market strategy and strong consumer demand for their pre-roll products. The absence of a top 30 ranking in September followed by rapid advancement indicates that Heady Tree has effectively capitalized on emerging market trends or possibly introduced new product lines that resonated well with consumers. This momentum in both categories positions Heady Tree as a formidable player in the New York cannabis market moving forward.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Heady Tree has demonstrated a remarkable upward trajectory in recent months. Starting from a rank of 48 in September 2024, Heady Tree surged to the 17th position in October and further climbed to 9th in November, before slightly dipping to 13th in December. This impressive climb suggests a significant increase in market presence and consumer preference. Compared to competitors, Leal maintained a stable position around the 10th and 11th ranks, while Back Home Cannabis Co. consistently hovered around the top 10, indicating strong competition. Meanwhile, Electraleaf experienced a decline from 7th to 15th place by December, which could have contributed to Heady Tree's rise. Despite the competitive pressure, Heady Tree's sales momentum indicates a robust market strategy and growing consumer base, positioning it as a formidable player in the New York Flower market.
Notable Products
In December 2024, the top-performing product for Heady Tree was Blue Zushi Pre-Roll (1g), maintaining its number 1 rank for the fourth consecutive month with sales of 12,102 units. Cap Junkie Pre-Roll (1g) held steady at the second position, showing consistent performance since October. Blue Lobster (3.5g) rose to third place, up from fifth in the previous months, indicating a significant increase in popularity. Blue Lobster Kief Infused Pre-Roll (1g) made its debut in the rankings at fourth place, showcasing strong initial sales. Da Yayo Pre-Roll (1g) experienced a decline, dropping to fifth place after holding the third position in October and November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
