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Jan-2025
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Overview
Market Insights Snapshot
Heady Tree has shown notable performance across various categories in New York, particularly in the Flower category. The brand witnessed a significant jump in rankings from 17th place in October 2024 to 9th in November, before stabilizing at 13th position in both December 2024 and January 2025. This upward movement in the rankings highlights a strong market presence and suggests a potential increase in consumer preference for Heady Tree's Flower products. However, it is worth noting that Heady Tree did not make it into the top 30 brands in other states for the Flower category, which could be seen as a limitation in their geographical market penetration.
In the Pre-Roll category, Heady Tree maintained a consistent ranking in New York, holding the 10th position from November 2024 through January 2025. This steady performance indicates a stable demand for their Pre-Roll products in the state. The brand's ability to maintain its position in the top 10 for consecutive months suggests a loyal customer base and effective product offerings in this category. However, similar to the Flower category, Heady Tree's absence from the top 30 in other states' Pre-Roll categories could imply a need for expansion or increased competitive strategies outside of New York.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Heady Tree has shown a dynamic performance over the past few months, indicating a strategic positioning that could influence its future market stance. Notably, Heady Tree climbed from a rank of 17 in October 2024 to an impressive 9 in November 2024, surpassing competitors like FlowerHouse New York and Hepworth, the latter of which fell out of the top 20 in December 2024. Despite a slight dip in December, Heady Tree maintained a steady rank of 13 in January 2025, closely trailing Back Home Cannabis Co., which consistently ranked around 10 to 12 during this period. This fluctuation in rank is mirrored by sales trends, where Heady Tree's sales surged significantly in November 2024, outperforming FlowerHouse New York and closing the gap with Back Home Cannabis Co. by January 2025. These insights suggest that while Heady Tree faces stiff competition, its ability to rapidly ascend in rank and sales highlights its potential to capture a larger market share in the New York Flower category.
Notable Products
In January 2025, Blue Zushi Pre-Roll (1g) maintained its top position in the Heady Tree lineup, continuing its reign as the number one product since October 2024, with sales reaching 8,643 units. Candy Fumez Pre-Roll (1g) emerged as a strong contender, securing the second rank with notable sales figures, despite not being ranked in previous months. Da Yayo Pre-Roll (1g) climbed back to the third position, showing a recovery from its fifth-place ranking in December 2024. Frozen Cake (3.5g) made a significant entry into the top five, debuting at the fourth rank. Cap Junkie Pre-Roll (1g) slipped to fifth place, having consistently held the second spot in prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
