.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the competitive cannabis market of New York, Heady Tree has shown a fluctuating performance across different categories. In the Flower category, Heady Tree was consistently within the top 15 brands from July to October 2024, except for a dip in September when it fell to 44th place. This drop could be a cause for concern, as it indicates a potential challenge in maintaining market presence. However, the brand rebounded to 15th in October, suggesting a recovery or strategic adjustment. The Pre-Roll category tells a similar story, with Heady Tree maintaining a strong presence in the top 20 for most months, despite a significant drop to 35th place in September. The ability to bounce back to 21st in October indicates resilience and adaptability in a dynamic market.
While Heady Tree's sales figures in New York reflect a positive trend overall, with a notable increase from July to August, the sharp decline in September across both categories raises questions about market dynamics or internal strategies during that period. The Flower category saw a significant sales increase in August, but the subsequent decline in September suggests external factors or competitive pressures might have impacted their ranking. Despite these challenges, the October sales figures show signs of recovery, hinting at possible strategic shifts or successful marketing efforts. These movements underscore the importance of agility and market adaptation for Heady Tree as they navigate the competitive landscape in New York.
Competitive Landscape
In the competitive landscape of the New York flower category, Heady Tree experienced notable fluctuations in its ranking from July to October 2024, impacting its sales trajectory. Initially ranked at 12th in July, Heady Tree saw a dip to 14th in August and a significant drop to 44th in September, before recovering to 15th in October. This volatility suggests a challenging market environment, potentially influenced by the performance of competitors like Hudson Cannabis, which improved its rank from 17th in July to 14th in October, and Zizzle, which climbed from 16th to 13th in the same period. Meanwhile, Hepworth maintained a relatively stable presence, fluctuating between 8th and 16th, and Splash! (NY) made a remarkable leap from 42nd in July to 17th in October. These shifts highlight the dynamic nature of the market, where Heady Tree's sales recovery in October suggests potential resilience amidst competitive pressures.
Notable Products
In October 2024, the top-performing product for Heady Tree was the Blue Zushi Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with sales of 5,199 units. Da Yayo Pre-Roll (1g) followed closely, securing the second rank, while Blue Lobster (3.5g) in the Flower category took the third spot. Notably, Blue Zushi (3.5g) also in the Flower category, was ranked fourth, showing a slight decline from its fifth position in July 2024. Cadillac Rainbow Pre-Roll (1g) rounded out the top five, marking its first appearance in the rankings for October. This analysis highlights a strong performance in the Pre-Roll category, with significant shifts in product rankings over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
