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Sep-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Heavyweight Heads has shown a commendable upward trajectory in the Flower category. Starting from a rank of 28 in June 2025, the brand improved its standing to 18 by July and maintained a strong presence by September, albeit with a slight dip to 19. The consistent increase in sales from June through September, with a notable peak in August, underscores the brand's growing popularity and effective market strategies in Michigan. This upward movement highlights Heavyweight Heads' ability to capture a significant share of the market in a competitive landscape.
In contrast, the performance of Heavyweight Heads in New Jersey presents a different narrative. The brand did not make it to the top 30 in June 2025, indicating a challenging start in this state. However, by July, it entered the rankings at 70, improving to 57 in August before slightly declining to 59 in September. Despite the fluctuations, the brand's entry into the rankings suggests a gradual increase in consumer recognition and acceptance. The sales figures, although not as robust as in Michigan, demonstrate a positive trend, indicating potential for further growth if the brand can continue to strengthen its market position in New Jersey.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Heavyweight Heads has demonstrated a notable performance trajectory. From June to September 2025, Heavyweight Heads improved its rank from 28th to 19th, showcasing a consistent upward trend in market presence. This improvement is significant when compared to competitors such as High Supply / Supply, which fluctuated between 29th and 18th, and North Cannabis Co., which climbed from 36th to 21st. Meanwhile, Carbon showed a similar pattern to Heavyweight Heads, peaking at 16th in August before settling at 20th in September. Notably, Pure Options experienced a sharp decline from 7th to 17th, indicating potential market challenges. Heavyweight Heads' steady rank improvement, coupled with robust sales growth, positions it as a formidable player in the Michigan flower market, suggesting a positive reception among consumers and a competitive edge over some fluctuating rivals.
Notable Products
In September 2025, Heavyweight Heads' top-performing product was Purple Flamingo (Bulk) in the Flower category, reclaiming the number one spot with sales of 2925 units. Trick Trick OG (1g) made a notable entry into the rankings, securing the second position with 2550 units sold. The Reaper (Bulk) climbed to third place, showing a resurgence with 2518 units in sales, after not being ranked in the previous months. Sun Fuel (Bulk) appeared for the first time in fourth place, while Mikado (Bulk) dropped to fifth from its previous second-place rank in August. This month demonstrated a dynamic shift in product rankings, highlighting the competitive nature of the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
