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Oct-2024
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Overview
Market Insights Snapshot
Heavyweight Heads has shown a significant upward trajectory in the state of Michigan within the Flower category. Over the past few months, the brand has made impressive strides, moving from a rank of 56 in July 2024 to breaking into the top 30 by October 2024, securing the 22nd position. This upward movement is indicative of a strong performance and growing consumer preference in the Michigan market. The notable jump in ranking within a short span suggests strategic initiatives or product offerings that have resonated well with consumers, contributing to a substantial increase in sales figures during this period.
While Heavyweight Heads has made commendable progress in Michigan, it is important to note that the brand does not appear in the top 30 rankings for any other states or categories during the same timeframe. This absence could be viewed as a potential area for growth or a reflection of the brand's current market strategy, which might be heavily focused on Michigan. The exclusive focus on the Flower category in Michigan could suggest a specialization that is paying off locally, but it also highlights the brand's limited presence in broader markets. This concentrated success in Michigan could serve as a foundation for potential expansion into other states or product categories in the future.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Heavyweight Heads has demonstrated a notable upward trajectory in recent months. Starting from a rank of 56 in July 2024, Heavyweight Heads climbed to 22 by October 2024, indicating a significant improvement in market positioning. This upward movement is particularly impressive when compared to competitors like Grown Rogue, which dropped from rank 7 in August to 21 in October, and NOBO, which also saw a decline from rank 10 in July to 20 in October. Meanwhile, Skymint and Mooon Juice maintained relatively stable positions outside the top 20, with Skymint showing a slight improvement from 33 in September to 24 in October. The sales growth for Heavyweight Heads, which more than doubled from July to October, underscores its strengthening market presence and suggests a positive reception among consumers, contrasting with the more volatile sales trends of its competitors.
Notable Products
In October 2024, Wet P (3.5g) emerged as the top-performing product for Heavyweight Heads, securing the number one rank with impressive sales figures of 2559. Sunshine (3.5g) followed closely in second place, maintaining a strong performance from September when it was ranked first. Bat Shit (3.5g) climbed to third place, showing a notable improvement from its absence in the September rankings. Purple Flamingo (3.5g) held steady at fourth place, consistent with its rank in September but with increased sales. Meanwhile, Orangutan (3.5g), which was the top product in July, slipped to fifth position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
