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Nov-2024
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Overview
Market Insights Snapshot
Heavyweight Heads has demonstrated a commendable upward trajectory in the Flower category within Michigan. Over the months from August to November 2024, the brand has moved from being outside the top 30 to securing a consistent 25th position in both October and November. This improvement is noteworthy, particularly given the competitive nature of the Flower category. The brand's sales figures have also shown a positive trend, with a significant increase from August to November, indicating strong consumer demand and effective market penetration strategies.
While Heavyweight Heads has made significant strides in Michigan, it is important to note that their presence in other states and categories remains limited, as they have not appeared in the top 30 brands outside of Michigan during this period. This absence could suggest a focused strategy on dominating the Michigan market before expanding elsewhere or possible challenges in replicating their success in different state markets. Understanding the dynamics of these movements could provide further insights into their strategic positioning and future growth potential.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Heavyweight Heads has demonstrated a notable upward trajectory in recent months, climbing from a rank of 45 in August 2024 to a steady position at 25 by November 2024. This improvement in rank is indicative of a strategic push that has resulted in increased sales, particularly evident from the jump in sales figures between September and October 2024. Heavyweight Heads finds itself in a competitive space with brands like Glacier Cannabis, which experienced a decline from rank 20 in August to 26 in November, and Candela, which showed a similar upward trend but remained slightly behind Heavyweight Heads by November. Meanwhile, Uplyfted Cannabis Co. and Cheech & Chong's have also improved their standings, with the latter surpassing Heavyweight Heads in November. These dynamics suggest a highly competitive market where Heavyweight Heads' recent gains in rank and sales position it as a strong contender amidst fluctuating performances of its rivals.
Notable Products
In November 2024, the top-performing product for Heavyweight Heads was Orangutan (Bulk) in the Flower category, securing the number one rank with significant sales. Orangutan (3.5g) climbed to the second position from fifth in October, showing a notable increase in popularity. Wet P (3.5g) dropped from first place in October to third in November, indicating a slight decrease in sales momentum. Sunshine (3.5g) experienced a decline, moving from second in October to fourth place in November. Saint Tropez (3.5g) entered the top five for the first time in November, ranking fifth, demonstrating a new interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
