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Aug-2024
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Overview
Market Insights Snapshot
Heavyweight Heads has shown a varied performance across different categories and states over the past few months. In Michigan, the brand's ranking in the Flower category has demonstrated notable fluctuations. For instance, in May 2024, Heavyweight Heads was ranked 31st, but improved to 26th in June. However, the brand saw a significant drop to 46th in July, only to climb back to the 30th position in August. This volatility suggests that while Heavyweight Heads has the potential to perform well, it faces stiff competition and market dynamics that can heavily influence its standing month-to-month. The sales figures also reflect this trend, with a peak in June followed by a decrease in July, and a slight recovery in August.
It's important to note that Heavyweight Heads did not appear in the top 30 brands in July 2024 in Michigan, which could be seen as a setback for the brand in that period. This absence from the top ranks indicates that the brand may need to address certain challenges or capitalize on opportunities to stabilize its presence in the market. Despite these fluctuations, the brand's ability to bounce back into the top 30 by August suggests resilience and potential for growth. Observing these trends can provide valuable insights into the brand's market strategy and areas for improvement.
Competitive Landscape
In the competitive landscape of Michigan's flower category, Heavyweight Heads has shown a dynamic performance over the past few months. Despite a dip in July 2024, where it fell to rank 46, Heavyweight Heads rebounded to rank 30 in August 2024, indicating resilience and a strong market presence. Comparatively, Cresco Labs has shown a significant upward trend, moving from rank 83 in June 2024 to rank 28 in July 2024, although it did not make the top 20 in May and August. Garcia Hand Picked has also demonstrated volatility but managed to climb to rank 34 in August 2024. Meanwhile, Fawn River has consistently performed well, maintaining a position within the top 35 throughout the period. Bamn showed a notable improvement, moving from rank 54 in June 2024 to rank 31 in August 2024. These shifts highlight the competitive nature of the market and suggest that while Heavyweight Heads remains a strong contender, it must continue to innovate and adapt to maintain and improve its position against rapidly ascending brands.
Notable Products
In August 2024, the top-performing product for Heavyweight Heads was Reaper (3.5g) in the Flower category, achieving the highest sales figure of 2007 units. Bat Shit (3.5g) followed closely in second place with significant sales figures. Trick Trick OG (3.5g) ranked third, showing a notable drop from its second-place position in July 2024. Purple Flamingo (3.5g) secured the fourth spot, while Motor Breath (Bulk) rounded out the top five. These rankings indicate some shifts, particularly with Trick Trick OG (3.5g) dropping from second to third place between July and August 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
