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Sep-2024
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Overview
Market Insights Snapshot
Hemp Kings has shown a notable performance in the Flower category within Washington. After not being in the top 30 in June and July, they made a significant leap to rank 23rd in both August and September. This upward movement is indicative of growing consumer interest and increased market penetration in the state. The brand's sales in Washington also reflect this positive trend, with a steady increase from June to September, culminating in a sales figure of $282,218 in September. The consistent ranking in the top 30 over the last two months suggests that Hemp Kings is gaining a foothold in this competitive category.
While the brand's performance in Washington is promising, it's important to note that Hemp Kings did not appear in the top 30 rankings for any other states or categories during this period. This absence could suggest either a strategic focus on the Washington market or challenges in expanding their market presence elsewhere. The lack of rankings in other regions might be an area for Hemp Kings to explore further, especially if they aim to replicate their success in Washington across other states. Observing how they navigate these challenges in the coming months will provide further insights into their overall market strategy and potential for growth.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Hemp Kings has shown a notable fluctuation in its ranking over the past few months. Starting in June 2024, Hemp Kings was ranked 33rd, but experienced a dip in July to 36th, before climbing to 23rd in both August and September. This upward trend in the latter months suggests a positive response to strategic adjustments or market conditions. In contrast, Sweetwater Farms improved its rank from 34th in June to 21st by September, indicating a more consistent upward trajectory. Meanwhile, Gabriel also showed strong performance, peaking at 20th in August before slightly dropping to 24th in September. Freddy's Fuego (WA) maintained a higher rank throughout, despite a decline from 16th in July to 22nd in September. Viking Cannabis saw a significant improvement from 37th in June to 25th in September. The competitive dynamics suggest that while Hemp Kings is making strides, it faces strong competition from brands like Sweetwater Farms and Gabriel, which have shown robust sales growth and ranking improvements.
Notable Products
In September 2024, Hemp Kings' top-performing product was Gorilla Glue #4 (3.5g) in the Flower category, maintaining its number one rank with sales reaching 1970 units. Wedding Cake (3.5g) also showed strong performance, securing the second position, consistent with its rank from July and August. The Wedding Cake (1g) product climbed to the third rank from fifth in the previous two months, indicating a significant boost in popularity. Wedding Cake Pre-Roll 2-Pack (1g) held steady at the fourth rank, showcasing stable demand. Meanwhile, Gorilla Glue #4 Pre-Roll 2-Pack (1g) dropped to fifth place, down from its second position in July, suggesting a shift in consumer preference towards other products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
