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Nov-2024
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Overview
Market Insights Snapshot
Hemp Kings has shown notable performance in the Flower category within the state of Washington. Over the past few months, the brand has experienced fluctuations in its ranking, starting at 31st in August 2024 and making a significant leap to 20th by November 2024. This upward movement indicates a positive trend and suggests a growing consumer interest in their products within the state. The rise in rankings, especially entering the top 20, is a promising development, reflecting a successful strategy or perhaps a new product launch that resonated well with the market. However, it's important to note that Hemp Kings was not consistently in the top 30 in previous months, which highlights the competitive nature of the market and the challenge of maintaining a top position over time.
In terms of sales, Hemp Kings experienced a noticeable increase in November 2024, which aligns with their improved ranking in Washington. This growth in sales could be attributed to seasonal demand or effective marketing strategies that captured the attention of consumers. While the brand's performance in other states or categories isn't detailed here, the significant improvement in Washington's Flower category suggests a potential model for success that could be replicated elsewhere. The absence of rankings in other states or categories might indicate areas where Hemp Kings could explore opportunities for growth or diversification. Overall, the performance in Washington serves as a key indicator of the brand's potential and highlights the importance of strategic market engagement.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Hemp Kings has shown a notable improvement in its market position, climbing from a rank of 31 in August 2024 to 20 in November 2024. This upward trajectory in rank is indicative of a positive shift in sales performance, as evidenced by the increase in sales from September to November. In comparison, Harmony Farms also improved its rank to 19 in November, suggesting a competitive edge with slightly higher sales. Meanwhile, SubX experienced a decline, dropping to rank 22 in November, which could signal a potential opportunity for Hemp Kings to capture more market share. Additionally, Viking Cannabis and Thunder Chief Farms have shown fluctuations in rank, with Viking Cannabis improving significantly from 36 in August to 18 in November, indicating a strong competitive presence. These dynamics highlight the competitive pressures and opportunities for Hemp Kings to further enhance its market position and sales in the Washington Flower category.
Notable Products
In November 2024, Hemp Kings' top-performing product was Gorilla Glue #4 (3.5g), which reclaimed its position at the top with impressive sales of 2222 units. Wedding Cake (3.5g) maintained its steady performance, securing the second rank, showing consistent demand over the months. Wedding Cake (1g) climbed to the third position, indicating a rise in popularity compared to previous months. Gorilla Glue #4 (1g) and Gorilla Glue #4 (7g) entered the rankings at fourth and fifth positions respectively, showcasing their growing appeal among consumers. This shift highlights a strong preference for the Gorilla Glue #4 strain in various package sizes during November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
