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Aug-2024
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Overview
Market Insights Snapshot
Hemp Kings has shown a notable performance in the Flower category across various states, with significant movements observed in Washington. In Washington, the brand has demonstrated a positive trend, moving from the 29th position in both June and July to the 22nd position in August 2024. This upward trend is indicative of increasing market acceptance and consumer preference for Hemp Kings' products. The brand's sales in Washington also reflected this improvement, with a substantial increase from $243,053 in June to $313,018 in August, highlighting a growing demand for their Flower products.
However, Hemp Kings' performance varies across different states and categories. For instance, if the brand is not mentioned in the top 30 rankings for a particular state or category, it suggests areas where the brand may need to improve its market presence or product offerings. The absence from the top 30 could be seen as a challenge that Hemp Kings might need to address to enhance its competitive edge. By focusing on these gaps, the brand can strategize on targeted marketing and product development to bolster its ranking and sales performance in those regions.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Hemp Kings has shown a notable improvement in rank and sales over the past few months. Starting from a rank of 28 in May 2024, Hemp Kings climbed to 22 by August 2024, indicating a positive trend in market positioning. This upward movement is significant, especially when compared to competitors like Western Cultured, which improved from 39 to 23, and Harmony Farms, which saw a less dramatic change from 21 to 24. Meanwhile, SKÖRD experienced a decline from 14 to 20, and Freddy's Fuego dropped slightly from 20 to 21. These shifts suggest that Hemp Kings is gaining a stronger foothold in the market, potentially due to strategic marketing efforts or product quality improvements. As competitors fluctuate in rank, Hemp Kings' consistent rise could attract more consumer attention and loyalty, positioning it as a formidable player in Washington's Flower category.
Notable Products
In August 2024, the top-performing product for Hemp Kings was Gorilla Glue #4 (3.5g) in the Flower category, reclaiming its number one spot with sales of 2333 units. Wedding Cake (3.5g), also in the Flower category, maintained its second-place ranking from the previous month. Gorilla Glue #4 Pre-Roll 2-Pack (1g) in the Pre-Roll category secured the third position, slightly dropping from its second-place rank in July 2024. The Wedding Cake Pre-Roll 2-Pack (1g), which was unranked in July, made a strong comeback to the fourth position. Wedding Cake (1g) in the Flower category saw a slight decline, moving from fourth to fifth place in August 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
