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Oct-2025
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Overview
Market Insights Snapshot
Hepworth has shown a consistent performance in the New York market, particularly within the Flower category. Over the months from July to October 2025, Hepworth maintained its presence within the top 30 brands, holding steady at the 19th position in both September and October. This stability suggests a solid customer base and consistent demand for their Flower products. However, it's interesting to note that while they have managed to hold their rank, there was a fluctuation in sales figures, with a notable dip in September followed by a recovery in October. This movement might indicate seasonal trends or external factors affecting consumer purchasing behavior.
In contrast, Hepworth's performance in the Pre-Roll and Vapor Pens categories in New York did not make it to the top 30 rankings in the recent months. The Pre-Roll category saw a decline in ranking from 43rd in July to 52nd in October, which might reflect increased competition or a shift in consumer preferences. Similarly, the Vapor Pens category has shown a slight improvement, moving from 50th in August to 48th in October, yet still outside the top 30. This indicates a potential area for growth if Hepworth can capitalize on market trends or innovate within these categories. Overall, while Hepworth maintains a stronghold in the Flower category, there's room for improvement in other product lines to enhance their market presence.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Hepworth has maintained a relatively stable position, consistently ranking around the 19th and 21st spots from July to October 2025. Despite this stability, the brand faces significant competition from other players such as Stone Road, which has shown a notable upward trajectory, moving from 24th to 17th place over the same period. This indicates a potential threat to Hepworth's market share as Stone Road's sales have also seen a substantial increase. Meanwhile, Smoakland has experienced fluctuations, peaking at 16th in September before dropping slightly, which suggests a volatile but competitive presence. Jetpacks and FlowerHouse New York have also been close competitors, with Jetpacks maintaining a steady rank around 20th and FlowerHouse New York showing a slight decline from 17th to 20th. These dynamics highlight the competitive pressure on Hepworth to innovate and potentially adjust its strategies to improve its ranking and sales performance in the New York Flower market.
Notable Products
In October 2025, the top-performing product for Hepworth was Jack Grape (3.5g) in the Flower category, which climbed to the number one spot with sales reaching 2,957 units. Durban Poison x Soap (3.5g) also showed strong performance, securing the second position, up from its consistent third-place ranking in previous months. Bermuda Triangle Pre-Roll 2-Pack (1g) made a notable entry into the rankings, achieving third place in October, despite not being ranked in prior months. Zkittlez x Oreoz (3.5g) debuted in the fourth position, while Blue Dream x Purple Punch Pre-Roll 5-Pack (2.5g) slipped to fifth place, down from fourth in September. This indicates a dynamic shift in consumer preferences towards new product entries in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
