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Oct-2024
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Overview
Market Insights Snapshot
Hepworth has shown a varied performance across different product categories in New York over the past few months. In the Flower category, Hepworth started strong with a rank of 8 in July 2024 but experienced a gradual decline, reaching the 16th position by October 2024. This downward trend is mirrored in their sales figures, which peaked in August before tapering off. In contrast, their Vapor Pens category maintained a more stable performance, holding the 13th position in August and September before slipping to 17th in October. This indicates a relatively consistent demand for their vapor products, despite a slight decline in rank and sales towards the end of the period.
The Pre-Roll category, however, tells a different story for Hepworth in New York. The brand was not in the top 30 in July, climbed to rank 25 in August, but then dropped out of the top 30 again by October, landing at 68. This erratic movement suggests challenges in maintaining a foothold in the Pre-Roll market. The sales trajectory supports this observation, showing a significant drop from August to October. Overall, while Hepworth has demonstrated some strengths, particularly in the Flower and Vapor Pens categories, the inconsistency in Pre-Rolls highlights potential areas for strategic improvement.
Competitive Landscape
In the competitive landscape of the New York flower category, Hepworth experienced significant fluctuations in its ranking from July to October 2024. Initially positioned at 8th place in July, Hepworth saw a decline to 13th in August and September, before dropping further to 16th in October. This downward trend contrasts with the performance of competitors like Hudson Cannabis, which improved its rank from 17th in July to 14th in October, and Splash! (NY), which made a remarkable leap from 42nd in July to 17th in October. Meanwhile, Heady Tree experienced a volatile trajectory, dropping dramatically to 44th in September before recovering to 15th in October. Despite Hepworth's initial strong position, the brand's decline in rank suggests increasing competition and a potential need for strategic adjustments to regain its standing in the market.
Notable Products
In October 2024, the top-performing product for Hepworth was Pinebreath (3.5g) in the Flower category, which climbed to the number one rank with impressive sales figures of 3850. Zkittlez Distillate Cartridge (1g) in the Vapor Pens category secured the second position, showing a consistent performance as it improved from the third rank in September. Chemdawg Distillate Cartridge (1g) made its debut in the rankings at third place, indicating strong market entry. Zkittlez Cake (3.5g) and Pinebreath Ground (7g), both in the Flower category, entered the rankings at fourth and fifth positions, respectively. Notably, Pinebreath (3.5g) saw the most significant upward movement, jumping from fourth place in September to first in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
