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Aug-2025
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Overview
Market Insights Snapshot
Hepworth's performance in the state of New York shows a mixed trend across various categories. In the Flower category, Hepworth maintained a steady presence within the top 30, with rankings fluctuating slightly from 16th in May 2025 to 22nd by August 2025. This consistency indicates a stable demand for their Flower products, despite a slight dip in sales during July. However, the Pre-Roll category presents a different story, as Hepworth dropped out of the top 30 rankings in June and July, only to slightly recover to 40th place in August. This suggests potential challenges in maintaining consumer interest or market share within this category.
Meanwhile, the Vapor Pens category reveals a more concerning trend for Hepworth, as their rankings consistently declined from 36th in May to 48th by August. This downward trajectory, coupled with a notable decrease in sales, highlights potential issues in product appeal or market competition. The absence of Hepworth from the top 30 in this category by July and August indicates a significant struggle to capture consumer attention or maintain relevance in the Vapor Pens market. Such insights suggest areas for strategic focus and potential improvement to regain competitive positioning in New York.
Competitive Landscape
In the competitive landscape of the New York flower category, Hepworth has experienced a dynamic shift in its market position over the summer months of 2025. Starting in May, Hepworth held a strong rank at 16th, but faced a decline to 23rd in June, before slightly improving to 21st in July and settling at 22nd in August. This fluctuation in rank suggests a competitive pressure from brands like Jetpacks, which consistently maintained a higher rank, peaking at 18th in July. Additionally, Stone Road and Smoakland have shown significant upward momentum, with Stone Road advancing from 38th in May to 21st in August, and Smoakland making a notable leap from being unranked in May to 23rd in August. Despite these challenges, Hepworth's sales figures reveal resilience, with a recovery in August after a dip in July, indicating potential for regaining market share if strategic adjustments are made.
Notable Products
In August 2025, Bermuda Triangle (3.5g) emerged as the top-performing product for Hepworth, securing the number one rank with sales reaching 3412 units. Jack Grape (3.5g) followed closely in second place, while Durban Poison x Soap (3.5g) took the third spot. Notably, Blue Dream x Purple Punch (3.5g), which had previously held the first rank in May and July, slipped to fourth position. Zkittles X Oreoz Pre-Roll 5-Pack (2.5g) rounded out the top five, maintaining its consistent presence in the rankings. This shift in rankings highlights a dynamic change in consumer preferences within the Flower category for Hepworth's products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
