.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Hepworth’s mix concentrated in Flower at 49.50% share with a 0.41% month-over-month uptick but a 42.24% year-over-year decline, while Pre-Roll held 31.40% share with a 3.44% MoM gain and a 15.64% YoY drop; Vapor Pens fell to 14.48% share with a 32.18% MoM contraction and a 46.36% YoY decline, and Concentrates expanded to 4.57% share on 6.41% MoM growth and a 2,317.18% YoY surge. Despite overall brand sales down 33.69% YoY and the average price down 18.63% YoY to $25.06, the category tilt toward Flower and Pre-Roll stability against Vapor Pens retrenchment implies a pivot to inhalables with tactical depth in Flower, particularly relevant given the brand’s Flower rank of 40 in New York.
The mix shift suggests Hepworth is trading volume toward lower-priced inhalables: Pre-Roll’s 3.44% MoM growth alongside Vapor Pens’ 32.18% MoM pullback points to substitution within inhalables, while Concentrates’ 2,317.18% YoY rise from a 4.57% share base and a 6.41% MoM lift indicates a niche expansion that is not yet scale-accretive. With Flower down 42.24% YoY but up 0.41% MoM and Pre-Roll down 15.64% YoY but up 3.44% MoM, the near-term pattern implies defending share via accessible formats rather than premiumization, which, combined with the 18.63% YoY price decline and a Flower rank of 40 in New York, positions the brand to compete on breadth within core inhalables while ceding momentum in Vapor Pens.
Competitive Landscape
Hepworth sits at #40 in NY Flower in May 2026, down 24 ranks year over year from #16 and slipping 7 spots since February 2026 from #33, while its historic peak was #5 in May 2024; in contrast, Leal climbed from #11 to #1 with 109.3% YoY sales growth and RYTHM rose from #10 to #4 alongside 45.8% YoY growth, indicating that competitors with double‑digit gains are outpacing Hepworth’s slide. This divergence—Hepworth’s rank erosion versus rivals’ upward mobility—implies a share redistribution away from Hepworth unless near-term execution reverses the multi‑month decline.
Notable Products
GMO Rootbeer (3.5g) set the tone for May 2026 with a -17.5% month-over-month drop and a slip to rank 4, while Original Z Distillate Cartridge (1g) fell -20.1% at rank 9, signaling a pullback in non-Flower velocity despite Blue Nerds (3.5g) growing 25.7% to hold rank 1. Durban Poison x Cherry Tart (3.5g) climbed 45.0% to rank 5, but its companion Durban Poison x Cherry Tart Pre-Roll 2-Pack (1g) declined -11.0% at rank 7, and Blue Nerds Pre-Roll 2-Pack (1g) rose 41.2% at rank 6, indicating format divergence where Flower wins while Pre-Roll performance splits. With four of the top ten as Flower SKUs and Blue Nerds (3.5g) plus Mango Dog x White Runtz (3.5g) anchoring ranks 1 and 2, the mix tilts toward premium eighths even as Vapor Pens lose share; this implies Hepworth’s commercial direction is consolidating around flagship Flower while deemphasizing vapes and uneven Pre-Rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
