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Apr-2026
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Overview
Market Insights Snapshot
In the state of New York, Hepworth has shown varied performance across different cannabis categories. Notably, in the Concentrates category, the brand experienced a slight decline in rankings, dropping out of the top 30 by April 2026. This suggests a decrease in market competitiveness or consumer preference in this segment. On the other hand, the Vapor Pens category tells a different story, with Hepworth improving its rank from 58th in January to 41st by April, indicating a positive trend and growing consumer interest. Despite these movements, the brand's presence in the Flower and Pre-Roll categories remains outside the top 30, highlighting areas that may require strategic focus to enhance market position.
Focusing on sales trends, Hepworth's performance in the Vapor Pens category is particularly noteworthy. The brand's sales in this segment have shown a consistent upward trajectory, reflecting increasing consumer demand and possibly effective marketing or product improvements. Conversely, the Pre-Roll category has seen a decline in sales, which aligns with its drop in rankings, suggesting a potential shift in consumer preferences or competitive pressures. The Flower category, while experiencing fluctuating sales, remains a critical area for Hepworth to monitor, given its significant contribution to overall sales. These insights provide a glimpse into Hepworth's market dynamics in New York, offering valuable considerations for future strategic planning.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Hepworth has experienced notable fluctuations in its market position over the first four months of 2026. Starting at a rank of 37 in January, Hepworth improved to 33 in February, but then saw a decline to 40 in March and further to 43 in April. This downward trend in rank contrasts with the performance of competitors like 7 SEAZ, which despite a significant drop to 53 in March, rebounded to 40 in April. Meanwhile, CAM maintained a relatively stable position, hovering around the mid-40s. Heady Tree showed a strong upward trajectory, climbing from 52 in March to 37 in April, potentially indicating a shift in consumer preferences. Notably, Alien Labs entered the top rankings in March and April, suggesting a growing presence in the market. These dynamics highlight the competitive pressures Hepworth faces, emphasizing the need for strategic adjustments to regain and sustain its market share in the evolving New York Flower market.
Notable Products
In April 2026, Mango Dog x White Runtz (3.5g) emerged as the top-performing product for Hepworth, reclaiming its number one rank from February after a dip to fourth place in March. Kush Mintz x Gelato 41 (3.5g) maintained a steady position at number two, showing consistent popularity. Blue Nerds (3.5g) entered the top ranks for the first time, securing the third spot. GMO Rootbeer (3.5g) experienced a decline, dropping to fourth place from its previous top rank in March. Notably, Original Z Distillate Cartridge (1g) ranked fifth, highlighting a strong demand for vapor pens within the product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
