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Mar-2025
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Overview
Market Insights Snapshot
Hepworth has demonstrated notable performance in the New York cannabis market, particularly in the Flower category. Starting from a rank of 24 in December 2024, Hepworth improved significantly to reach the 13th position by January 2025. Although there was a slight dip to 17th place by March 2025, the brand maintained a strong presence in the top 20. This upward trend in the early months of 2025 indicates a solid market strategy and growing consumer preference in the Flower category. However, their performance in the Vapor Pens category shows a different story, as they were unable to break into the top 30 by March 2025, highlighting a potential area for growth and improvement.
In the Pre-Roll category, Hepworth maintained a fairly stable position within the top 30 brands in New York. Starting at the 18th position in December 2024, the brand experienced minor fluctuations, peaking at 14th in January 2025 before settling at 21st by March 2025. This consistency suggests a steady demand for their Pre-Roll products, although there is room for enhancement to climb higher in the rankings. Overall, while Hepworth has shown strength in certain categories, the lack of a top 30 presence in Vapor Pens suggests a need for strategic focus to bolster their market share in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Hepworth has shown a dynamic shift in rankings over the past few months. Starting from a rank of 24 in December 2024, Hepworth surged to 13 in January 2025, indicating a significant improvement in market presence, before stabilizing around the 14th and 17th positions in February and March respectively. This fluctuation suggests a competitive market environment, with brands like Electraleaf maintaining a steadier position, ranking consistently higher than Hepworth in the same period. Meanwhile, The Botanist made a notable leap from outside the top 20 to 15th place in March, potentially impacting Hepworth's rank. Despite these challenges, Hepworth's sales figures have shown resilience, peaking in February 2025, which may indicate strong consumer loyalty or effective marketing strategies. However, the brand faces stiff competition from Platinum Reserve, which, despite a drop in rank, still commands a significant market share. These insights highlight the need for Hepworth to continuously innovate and adapt to maintain its competitive edge in the New York Flower market.
Notable Products
In March 2025, the top-performing product from Hepworth was Blue Dream x Purple Punch (3.5g) in the Flower category, which ascended to the number one rank with sales of 4967 units. Mango Dog x White Runtz (3.5g), also in the Flower category, slipped to the second position after previously holding the top rank in January and February. Mimosa (3.5g) made a notable entry into the rankings, securing the third spot in March. Durban Poison x Cherry Tart (3.5g) and Blue Dream Distillate Cartridge (1g) rounded out the top five, ranking fourth and fifth, respectively. The rankings reflect a dynamic shift in consumer preferences, with Blue Dream x Purple Punch (3.5g) making a significant leap from fourth place in February to first in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
