.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Hepworth has shown varied performance across different product categories in New York. In the Flower category, Hepworth experienced fluctuations in its rankings, starting at 13th in October 2024, dropping to 21st by December, and then making a significant leap to 11th in January 2025. This upward movement in January is notable, especially considering the substantial increase in sales during that month. Meanwhile, the brand's presence in the Pre-Roll category has been less stable, with rankings outside the top 30 in October but improving to 22nd by January. This indicates a positive trend, although the brand still faces challenges in maintaining a strong foothold in this category.
In the Vapor Pens category, Hepworth's ranking in New York showed a gradual decline from 19th in October 2024 to 24th in January 2025. This trend suggests that while there is a consistent presence, the competition in this category might be intensifying, or there could be other factors affecting their market position. The sales figures reveal fluctuations, with a notable dip in December, followed by a recovery in January. This indicates potential volatility or seasonal factors impacting consumer preferences. Overall, Hepworth's performance across these categories highlights both opportunities for growth and areas that may require strategic focus to enhance their market position.
Competitive Landscape
In the competitive landscape of the New York flower category, Hepworth has experienced notable fluctuations in its market position over recent months. Starting from October 2024, Hepworth was ranked 13th, but saw a decline to 17th in November and fell out of the top 20 in December, before making a strong comeback to 11th place in January 2025. This volatility in rank suggests a dynamic market environment and potential challenges in maintaining consistent sales performance. In contrast, Leal and Back Home Cannabis Co. maintained relatively stable positions, with Leal fluctuating between 9th and 12th, and Back Home Cannabis Co. consistently hovering around the 10th to 12th ranks. Notably, Heady Tree showed a significant surge in November, jumping to 9th place from 17th, before settling at 13th in January. Meanwhile, Platinum Reserve demonstrated a strong upward trend, moving from 18th in October to 10th by January. These shifts highlight the competitive pressures Hepworth faces, emphasizing the importance of strategic adjustments to enhance its market positioning and sales trajectory in the New York flower market.
Notable Products
In January 2025, the top-performing product from Hepworth was Mango Dog x White Runtz (3.5g) in the Flower category, achieving the highest sales figure of 7242. Red Velvet x Lemon Cherry (3.5g), also in the Flower category, secured the second position. Following closely was Red Velvet x Lemon Cherry Gelato (3.5g) in third place, indicating a strong preference for flower products. The Mango Dog x White Runtz Pre-Roll 2-Pack (1g) ranked fourth, showing a significant presence in the Pre-Roll category. Notably, the Super Lemon Haze Distillate Cartridge (1g) remained a strong contender in the Vapor Pens category, rounding out the top five, with these rankings showing stability in consumer preferences from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
