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Nov-2024
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Overview
Market Insights Snapshot
In examining Hepworth's performance across different categories in New York, a notable trend is observed in the Flower category. The brand experienced a downward trajectory in rankings from August to November 2024, starting at 13th position and dropping to 24th. This decline is mirrored in their sales figures, which also saw a significant decrease over the same period. In contrast, the Vapor Pens category showed more stability, maintaining a rank around the mid-teens, despite a gradual decline in sales. This suggests that while the brand's presence remains relatively stable, there are underlying challenges affecting their sales volume in this category.
In the Pre-Roll category, Hepworth faced a challenging period, with its ranking falling out of the top 30 in September and October 2024, before recovering slightly to 50th in November. This fluctuation indicates a volatile market position, potentially reflecting competitive pressures or shifts in consumer preferences. The absence from the top 30 in two consecutive months highlights a critical area for improvement. It is essential to monitor how Hepworth strategizes to regain its foothold in this category, particularly as it navigates the competitive landscape in New York.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Hepworth has experienced fluctuations in its market position, notably dropping from 13th in September 2024 to 17th by November 2024. This decline in rank is mirrored by a decrease in sales, suggesting potential challenges in maintaining consumer interest or facing increased competition. Notably, High Garden has shown a positive trajectory, improving from 19th in August to 15th in November, with a corresponding rise in sales, indicating a growing market presence. Meanwhile, CRU Cannabis has also improved its rank from 18th to 16th, maintaining relatively stable sales figures. Interestingly, Hashtag has made a significant leap from 39th to 18th, suggesting a strong upward momentum that could pose a future threat to Hepworth's market share. These dynamics highlight the competitive pressures in the New York vapor pen market and underscore the need for Hepworth to strategize effectively to regain its competitive edge.
Notable Products
In November 2024, the top-performing product for Hepworth was Zkittlez Cake 3.5g in the Flower category, ascending to the number one rank with sales of 2607 units. The Super Sour Diesel Sauce Cartridge 1g in the Vapor Pens category secured the second position, marking its debut in the rankings. GG4 Distillate Cartridge 1g also made a strong entry, taking the third spot in the Vapor Pens category. Chemdawg Distillate Cartridge 1g, previously ranked third in October, slipped to fourth place. The Purple Gorilla Party Pre-Roll 2-Pack 1g rounded out the top five, maintaining a consistent presence in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
