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Dec-2024
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Overview
Market Insights Snapshot
In the state of New York, Hepworth has demonstrated varied performance across different product categories. Within the Flower category, Hepworth started strong in September 2024 with a rank of 15, gradually slipping to 20 by December. This decline in rank might suggest increased competition or shifts in consumer preferences, despite a notable peak in sales during November. In contrast, the Pre-Roll category showed a positive trajectory, moving from outside the top 30 in September to a commendable rank of 22 by December. This upward movement indicates a growing consumer interest in their Pre-Roll offerings, potentially driven by product innovation or successful marketing strategies.
The Vapor Pens category for Hepworth in New York presents a different story. Starting at rank 13 in September, there was a gradual decline to rank 23 by December. This consistent drop across the months might be indicative of stronger competition or a need for product differentiation in this highly competitive category. Despite this decline, Hepworth maintained a steady presence within the top 30, suggesting a loyal customer base. The fluctuations in rankings across these categories highlight the dynamic nature of the cannabis market in New York and underscore the importance of strategic positioning and adaptation in response to market trends.
Competitive Landscape
In the competitive landscape of the flower category in New York, Hepworth experienced notable fluctuations in its ranking and sales over the last quarter of 2024. Starting strong in September with a rank of 15, Hepworth climbed to 12 in October, showcasing a positive trajectory. However, this momentum was not sustained as the brand dropped to 17 in November and further to 20 by December. This decline in rank coincided with a decrease in sales from November to December, suggesting potential challenges in maintaining market share. In contrast, Florist Farms maintained a relatively stable position, ranking consistently between 17 and 19, indicating steady performance. Similarly, Veterans Choice Creations (VCC) showed resilience with a stable rank of 19 in the last two months. Interestingly, Pura made a significant leap from being outside the top 20 in earlier months to ranking 21 in December, highlighting a potential emerging competitor. These dynamics suggest that while Hepworth had a strong start, the brand may need to reassess its strategies to counter the steady performance of its competitors and the emerging threat from brands like Pura.
Notable Products
In December 2024, Hepworth's top-performing product was the Baked Apple Runtz Pre-Roll 2-Pack (1g) in the Pre-Roll category, which climbed to the number one rank with sales reaching 3,562 units. The Baked Apple Runtz Pre-Roll 5-Pack (2.5g) secured the second position, showing a strong entry into the rankings. The Barnyard High Test Ground (7g) in the Flower category entered the rankings at third place, while the Purple Bubble Sherbet Pre-Roll 2-Pack (1g) followed closely at fourth. Notably, the Purple Gorilla Party Pre-Roll 5-Pack (2.5g) maintained its position at fifth, consistent with its November ranking. These shifts indicate a dynamic change in consumer preferences towards smaller pre-roll packs during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
