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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Hepworth is stocked at 111 licensed dispensaries across New York, with the deepest coverage in New York, Queens, Brooklyn, Buffalo, and The Bronx. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Hepworth concentrated 34.70% of sales in Flower and 31.88% in Pre-Roll, while Vapor Pens accounted for 23.80%, indicating a three-category core that now carries 90.38% of mix. Within that core, Flower declined 70.99% year over year and 20.68% month over month, while Pre-Roll was down 12.73% YoY and 16.37% MoM, contrasted by Vapor Pens with an 11.95% YoY increase but a 3.45% MoM dip. Outside the core, Concentrates expanded 124.43% YoY and 7.77% MoM to 8.43% share, and Edible rose 88.95% YoY but fell 29.11% MoM, staying at 1.05% share. With brand sales down 45.37% YoY and average price down 37.41% YoY, the mix shows a shift away from premium-priced Flower toward lower-price formats, implying margin compression alongside a gradual pivot into Vapor Pens and Concentrates.
The mix shifts imply a repositioning away from bulk Flower reliance toward inhalable variety, where Vapor Pens’ 11.95% YoY growth and Concentrates’ 124.43% YoY surge counterbalance Flower’s 70.99% YoY drop and Pre-Roll’s 12.73% YoY decline. The 20.68% MoM drop in Flower and 16.37% MoM drop in Pre-Roll, paired with a 7.77% MoM gain in Concentrates and only a 3.45% MoM decline in Vapor Pens, suggest demand concentration in value-oriented, smaller-pack inhalables at lower price points. Given an average price decline of 37.41% YoY and a category rank of 65 in Flower in New York, the pattern implies Hepworth’s immediate positioning advantage is in defending share within Vapor Pens and scaling Concentrates while deliberately ceding premium Flower, using price-led offers to stabilize volume and reallocate assortment toward faster-moving inhalables.
Competitive Landscape
Hepworth sits at rank #65 in NY Flower for October 2026, sliding 46 positions year over year from #19 while also dropping 22 spots since July 2026 when it was #43; against this decline, peak visibility at #14 in February 2025 contrasts with competitors like Leal, which moved up from #2 to #1 with 31.5% YoY sales growth, and RYTHM, which advanced from #7 to #3 with 44.2% YoY growth, indicating Hepworth’s share has been redistributed toward faster-advancing leaders and that the brand’s downward rank trajectory implies sustained erosion of competitive salience unless mix or distribution shifts counter the multi-quarter slide.
Notable Products
Hepworth’s October 2026 lineup is driven by recent launches, with products first sold in the last six months accounting for 46.5% of sales and five of them sitting in the top products. That concentration in new items means nearly half of the brand’s revenue is coming from fresh SKUs, so a large share of sales rides on what’s new.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
