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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Hepworth is stocked at 131 licensed dispensaries across New York, with the deepest coverage in New York, Brooklyn, Queens, The Bronx, and Buffalo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Hepworth's category mix in September 2026 tilted toward Flower at 38.02% share despite a 63.47% year-over-year decline and a 16.48% month-over-month drop, while the brand’s overall sales fell 34.61% year over year. Pre-Roll accounted for 32.21% share with 12.48% YoY growth but a 10.94% MoM dip, and Vapor Pens held 21.75% share with 14.51% YoY growth and an 8.73% MoM decline. Smaller lines moved in opposite directions: Edible grew 172.84% YoY and 6.16% MoM to 1.28% share, Concentrates rose 17.68% MoM to 6.65% share with no YoY read, and Topical fell 87.68% YoY but rose 28.84% MoM to 0.09% share. With an average price down 35.59% YoY to $21.75 and a Flower-heavy mix under YoY and MoM pressure, the pattern implies the brand is overexposed to a contracting Flower base while relying on Pre-Roll and Vapor Pens to offset declines only partially.
The shifts indicate a repositioning opportunity toward formats with durable velocity and lower price sensitivity: Pre-Roll and Vapor Pens posted double-digit YoY growth (12.48% and 14.51%) yet still lost MoM momentum (down 10.94% and 8.73%), suggesting promotional or distribution timing rather than demand fade, whereas Flower’s dual decline (down 63.47% YoY and 16.48% MoM) signals structural headwinds. Concentrates’ 17.68% MoM lift and Edible’s 172.84% YoY surge, albeit from small bases (6.65% and 1.28% share), point to incremental diversification potential, but the current rank of 54 in Flower in New York and a 35.59% YoY price decrease indicate the need to rebalance mix away from Flower to stabilize share and margin without overreliance on price cuts.
Competitive Landscape
Hepworth sits at rank #54 in NY Flower in September 2026, down 20 positions year over year and 10 spots below its June 2026 mark of #44, despite a historical peak of #14 in February 2025; meanwhile, Find. held #1 while improving 5 ranks YoY with 16.2% sales growth, and Grassroots advanced to #2 with a 15-rank climb and 150.3% sales growth, indicating Hepworth’s relative rank erosion is being driven more by competitor acceleration than by category-wide softness, and implying the current trajectory points to further share loss unless velocity improves against top-5 pace-setters.
Notable Products
Green Crack Kush (3.5g) posted the steepest decline in September 2026, dropping 32.7% MoM while holding rank 2, as Green Crack Kush Pre-Roll 2-Pack (1g) also fell 16.0% MoM at rank 1. Derailed (3.5g) slipped 10.8% MoM at rank 4, and combined with a 27.1% MoM slide for Kush Mintz x G41 Pre-Roll 20-Pack (7g) at rank 9, the top tier skewed toward volume loss rather than price-led mix, despite the 31,415 in sales anchoring the 20-pack. With six of the top ten coming from Pre-Roll, concentration is high but momentum is negative, implying Hepworth’s near-term mix will need assortment or pricing adjustments to stabilize share at the top of the chart.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
