.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Hepworth's performance in the New York market shows varied results across different product categories. In the Flower category, Hepworth maintained a consistent presence within the top 30 brands, fluctuating slightly but holding a stable position with a rank ranging from 20th to 22nd over the four-month period from June to September 2025. This consistent ranking indicates a strong foothold in the Flower category in New York. However, the Pre-Roll category tells a different story; Hepworth's rank dropped from 35th in June to 46th by September, highlighting a decline in their competitive position. This downward trend in Pre-Rolls, where they fell out of the top 30, suggests potential challenges in maintaining market share or consumer interest in that specific segment.
The Vapor Pens category in New York also presents a concerning picture for Hepworth. Starting at 38th position in June, the brand slipped out of the top 30 by August and September, indicating a significant struggle to capture or retain consumer interest in this category. Despite these challenges, Hepworth's sales figures provide an interesting insight; while there was a notable drop in sales from July to September, the brand did experience a peak in Flower sales in August, suggesting potential seasonal or promotional influences that might have temporarily boosted their performance. The data highlights the importance of strategic adjustments to regain traction in categories where Hepworth is losing ground.
Competitive Landscape
In the competitive New York flower category, Hepworth has shown a steady performance, maintaining a rank within the top 25 throughout the summer of 2025. Notably, Hepworth's rank improved from 22nd in June to 20th in July, before slightly declining to 22nd by September. This fluctuation indicates a stable yet competitive positioning amidst dynamic market conditions. In comparison, Stone Road has demonstrated a more significant upward trajectory, moving from 28th in June to breaking into the top 20 by September. Meanwhile, Jetpacks and Runtz have experienced more volatility, with Jetpacks peaking at 18th in July but dropping to 21st by September, and Runtz fluctuating between 19th and 23rd. 1937 also saw a decline from 17th in July to 24th by September. Despite these shifts, Hepworth's sales have remained relatively consistent, suggesting a loyal customer base and a solid market presence, though the brand may need to strategize to climb higher in the ranks amidst fierce competition.
Notable Products
In September 2025, the top-performing product from Hepworth was Jack Grape (3.5g) in the Flower category, which climbed to the number one spot with sales reaching 2,214 units. Bermuda Triangle (3.5g), also in the Flower category, experienced a drop to second place after leading in August 2025. Durban Poison x Soap (3.5g) maintained its position at third place in the Flower category, showing consistent performance. Blue Dream x Purple Punch Pre-Roll 5-Pack (2.5g) made its debut in the rankings at fourth place, while Zkittles X Oreoz Pre-Roll 5-Pack (2.5g) remained steady at fifth place. These shifts highlight a competitive market within the Flower and Pre-Roll categories for Hepworth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
