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Aug-2024
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Overview
Market Insights Snapshot
Herbal Dynamics has shown notable performance in the Oregon market, particularly within the Flower category. The brand's ranking improved from 30th in May 2024 to 23rd in June 2024. Although there was a slight drop to 25th in July and August, the overall trend indicates a positive movement. This improvement is underscored by a consistent increase in sales, peaking at $288,537 in August 2024. The ability to maintain a top 30 position throughout these months highlights Herbal Dynamics' growing presence and competitiveness in the Oregon Flower market.
However, Herbal Dynamics' performance is not uniformly strong across all states and categories. The brand did not make it into the top 30 rankings in several other states and categories, signaling areas for potential growth or strategic realignment. This disparity suggests that while the brand is gaining traction in Oregon, it may need to bolster its efforts or adjust its strategies in other regions to replicate this success. Such insights are crucial for understanding the brand's market dynamics and identifying opportunities for expansion or improvement.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Herbal Dynamics has shown a consistent performance, maintaining a rank within the top 30 brands from May to August 2024. Despite a slight dip in July, Herbal Dynamics held steady at rank 25 in both July and August. This stability contrasts with the more volatile movements of competitors like Noble Farms, which climbed from rank 43 in May to 23 in August, and Oregrown, which made a significant leap from rank 68 in May to 24 in July before slightly dropping to 26 in August. Another notable competitor, Derby's Farm, experienced fluctuations, peaking at rank 22 in May and recovering to 24 in August after a dip. Meanwhile, Quantum Oregon showed a remarkable rise from rank 91 in May to 27 in August. These movements indicate a highly competitive market where Herbal Dynamics' consistent ranking suggests a stable customer base and reliable sales, even as other brands experience more dramatic shifts. Understanding these dynamics can help customers make informed decisions about their purchasing strategies and market positioning.
Notable Products
In August 2024, Ice Cream Cake (Bulk) maintained its position as the top-performing product for Herbal Dynamics, with impressive sales reaching 4896 units. Free Refills (Bulk) climbed to the second spot with 1161 units sold, marking a significant re-entry into the rankings. Frosted Flakez (Bulk) rose to third place, showing a notable increase from its fifth position in July. Gush Mints (Bulk) remained steady at fourth place, with slight growth in sales from the previous month. Ricky Bobby (Bulk) entered the rankings for the first time in August, securing the fifth position with promising sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
