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Sep-2024
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Overview
Market Insights Snapshot
Herbal Dynamics has demonstrated a notable trajectory in the Flower category within Oregon. After a dip in rankings during July and August 2024, where the brand fell out of the top 30, it made a significant comeback by September, climbing to the 13th position. This resurgence is particularly impressive considering the competitive nature of the Flower category, indicating a strong recovery and potential strategic adjustments that have resonated well with consumers. The brand's performance in Oregon suggests a robust market presence, though the fluctuations in ranking underscore the challenges of maintaining consistent top-tier status.
The sales data for Herbal Dynamics in Oregon reveals a dynamic shift over the summer months, with a substantial increase in September 2024 sales compared to previous months. This upward trend in sales aligns with their improved ranking, hinting at successful marketing or product strategies that may have been implemented towards the end of the summer. Despite the brand's absence from the top 30 in July and August, the September surge in both sales and ranking positions Herbal Dynamics as a brand to watch in the Oregon Flower market. This performance suggests potential for further growth and stability if the brand continues to leverage the factors contributing to its recent success.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Herbal Dynamics has shown a significant upward trajectory in recent months. After not ranking in the top 20 in June, Herbal Dynamics climbed to 13th place by September, reflecting a notable improvement in market presence. This rise is particularly impressive given the competitive pressure from established brands like Focus North and High Tech, which have consistently maintained higher ranks, though High Tech experienced a drop from 3rd to 11th place in September. Meanwhile, Growing Up also made a notable leap from 44th in August to 14th in September, indicating a dynamic and shifting market. Herbal Dynamics' sales surge in September suggests a successful strategy in capturing consumer interest, positioning it as a brand to watch in the evolving Oregon flower category.
Notable Products
In September 2024, Herbal Dynamics' top-performing product was Ice Cream Cake (Bulk) in the Flower category, maintaining its number one ranking for four consecutive months with sales of 3103 units. Velvet Glove (Bulk) also held steady in second place, showing significant growth from previous months with sales reaching 3068 units. Frosted Flakez (Bulk) climbed to third place, improving from fifth in July and second in August, with sales of 2394 units. Free Refills (Bulk) entered the rankings in August at third and fell to fourth in September. Gush Mints (Bulk) consistently remained in the fifth position throughout the summer months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
