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Dec-2024
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Overview
Market Insights Snapshot
In examining the performance of Hermit's Delight across various product categories in Missouri, there are notable trends to highlight. Within the Edible category, Hermit's Delight showed some improvement, moving from a ranking of 38 in September to 33 in October, though it could not maintain a top 30 position throughout the rest of the year. This indicates a fluctuating presence in the market, which could be attributed to seasonal demand or competitive pressures. In contrast, their Flower category maintained a more stable presence, consistently ranking within the top 30, with a notable improvement in December, moving up to 25th place. This suggests that while Hermit's Delight faces challenges in some categories, their Flower products have a more consistent consumer base in Missouri.
Looking at the Vapor Pens category, Hermit's Delight experienced significant volatility, with rankings swinging from 55 in September to 47 by December. This upward movement towards the end of the year could indicate a successful marketing strategy or product innovation that resonated with consumers. However, the Pre-Roll category presents a different narrative, as Hermit's Delight did not enter the top 30 until November, ranking at 49, which highlights a potential area for growth or a need for strategic adjustments to capture more market share. Overall, while Hermit's Delight shows promise in certain categories, there are clear opportunities for improvement to strengthen their market position in Missouri.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Hermit's Delight has experienced fluctuating rankings and sales over the last few months of 2024. While Hermit's Delight saw a dip in rank from 26th in September to 30th in November, it rebounded to 25th in December, indicating a potential recovery in market position. This fluctuation contrasts with brands like Atta, which maintained a relatively stable presence in the top 20 before dropping to 27th in December, and Vertical (MO), which improved its rank consistently to reach 24th by December. Notably, Rooted (MO) remained a strong competitor, consistently ranking higher than Hermit's Delight, despite a slight decline in December. These dynamics suggest that while Hermit's Delight faces stiff competition, particularly from brands like Vertical (MO) and Rooted (MO), its recent upward trend in December sales could signal a positive shift, potentially driven by strategic adjustments or market conditions favoring its offerings.
Notable Products
In December 2024, Hermit's Delight's top-performing product was Apple Fritter (3.5g) in the Flower category, achieving the highest sales rank. The Crab Apple Distillate Cartridge (1g) followed closely in the Vapor Pens category, securing the second position with notable sales of 705 units. Paw Paw Distillate Cartridge (1g) improved its position from fourth in November to third in December, showing a positive sales trend. Winter Mint Distillate Cartridge (1g) maintained its position at rank four, while Big Black Gorilla (3.5g) rounded out the top five. These rankings illustrate a strong performance in the Vapor Pens category, with consistent demand for the top-ranked Flower product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
