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Oct-2024
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Overview
Market Insights Snapshot
In Missouri, Hermit's Delight has shown a notable presence in the Flower category, where it has consistently ranked within the top 30 brands over the past few months. Starting from a rank of 33 in July, the brand improved to 30 in August, peaked at 25 in September, and slightly dipped to 28 in October. This movement indicates a competitive stance in the Flower market, with a peak in sales during September. Conversely, in the Edible category, Hermit's Delight did not make it into the top 30 in any of the months from July to October, highlighting a potential area for growth or strategic reevaluation.
When examining the Vapor Pens category in Missouri, Hermit's Delight seems to be struggling to maintain a strong foothold, as indicated by its rankings. The brand was positioned at 50 in July and managed to climb to 46 in August, but subsequent months saw a decline to ranks 57 and 59 in September and October, respectively. This downward trend might suggest challenges in this segment, possibly due to increased competition or shifts in consumer preferences. The sales figures also reflect this decline, with a notable drop from August to October, which could be a critical point for the brand to address moving forward.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Hermit's Delight has experienced a fluctuating position in the rankings from July to October 2024. Starting at rank 33 in July, Hermit's Delight improved to rank 25 in September before slightly declining to rank 28 in October. This movement indicates a competitive struggle to maintain a stable position amidst fluctuating sales figures, which peaked in September. In comparison, Cloud Cover (C3) consistently ranked outside the top 20, showing a downward trend from rank 22 in July to rank 27 in October, potentially indicating a decline in market presence. Meanwhile, Sundro Cannabis showed a similar pattern of fluctuation, ending at rank 26 in October, slightly ahead of Hermit's Delight. Notably, Notorious improved its ranking from 35 in July to 29 in October, suggesting a positive sales trajectory that could pose a competitive threat. Hermit's Delight's ability to climb the ranks in September suggests potential for growth, but the brand must address the volatility to secure a more dominant position in the Missouri Flower market.
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Notable Products
In October 2024, Hermit's Delight's top-performing product was Hash Burger (3.5g) in the Flower category, maintaining its number one rank from September with impressive sales of 1903 units. Blueberry Muffin (3.5g) made a significant entry into the rankings, securing the second position. Cherry Burst (3.5g) followed closely in third place, showcasing strong sales momentum. Instacake (7g) and Cake Mix (3.5g) rounded out the top five, ranking fourth and fifth respectively, both newly charting in October. This month's rankings highlight a dynamic shift with several new entries, indicating a fresh consumer interest in these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
