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Sep-2024
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Overview
Market Insights Snapshot
Hi-Burst's performance in the Edible category reveals distinct patterns across different states. In Washington, Hi-Burst consistently maintained its presence within the top 30 brands, holding steady at rank 22 in both June and July 2024, before slightly dropping to rank 24 in August and September. This indicates a relatively stable market position in Washington, despite minor fluctuations in rank. The brand's sales figures reflect this stability, with a noticeable peak in July followed by a slight decline in the subsequent months. In contrast, Hi-Burst's performance in Massachusetts paints a different picture. The brand failed to break into the top 30 in both August and September 2024, suggesting challenges in maintaining competitive momentum within this market.
Examining the sales trajectory of Hi-Burst in these states provides further insights into its market dynamics. In Massachusetts, the brand experienced a significant drop in sales from June to July, which likely contributed to its absence from the top 30 rankings in the subsequent months. This decline may point to increased competition or changing consumer preferences in the Massachusetts market. Meanwhile, in Washington, the brand's sales remained more consistent, with only minor variations that did not substantially impact its ranking. This consistency suggests a loyal customer base or effective market strategies that help Hi-Burst maintain its position in Washington's competitive edible market.
Competitive Landscape
In the Washington edible market, Hi-Burst has experienced a relatively stable yet slightly declining rank from June to September 2024, maintaining a position at 22nd in June and July before slipping to 24th in August and September. This shift indicates a need for strategic adjustments to regain its competitive edge. Notably, Happy Cabbage Farms has shown a remarkable upward trajectory, moving from 28th in June to 22nd by September, suggesting a significant increase in consumer preference or effective marketing strategies. Meanwhile, Koko Gemz has fluctuated but ultimately improved its rank from 24th in June to 23rd in September, showcasing resilience and potential growth. June's Sweets & Savories has seen a decline, dropping from 23rd in June to 27th in September, which could indicate challenges in maintaining market share. These dynamics highlight the competitive pressures Hi-Burst faces, emphasizing the importance of innovation and strategic marketing to enhance its position in the Washington edible market.
Notable Products
In September 2024, the top-performing product from Hi-Burst was the Sativa Sour Raspberry Lemonade Fruit Chew 10-Pack (100mg), maintaining its first-place ranking for four consecutive months with sales of 868 units. The Indica Sour Blue Raspberry Fruit Chew 10-Pack (100mg) held steady at the second position, showing a consistent rise in sales from previous months. The Sativa Sour Blue Raspberry Fruit Chews 10-Pack (100mg THC, 1.88oz) also ranked second, indicating a tie in ranking, although it previously held a third position in August. Indica Green Apple Fruit Chews 10-Pack (100mg) climbed to third place, improving from its fourth-place ranking in August. Lastly, the Indica Orange N Cream Fruit Chews 10-Pack (100mg) entered the rankings in September, securing the fourth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
