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Aug-2024
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Overview
Market Insights Snapshot
Hi-Burst has shown varied performance across different states and categories over the past few months. In Massachusetts, the brand has struggled to penetrate the top 30 rankings for edibles, consistently placing outside the top 60 from May to August 2024. Despite this, there was a notable increase in sales from May to June, which suggests some underlying demand or effective marketing strategies during that period. However, the subsequent drop in sales in July indicates potential challenges in maintaining consumer interest or facing stiff competition in the market.
In contrast, Hi-Burst has maintained a more stable and favorable position in the edible category in Washington. Ranking 26th in May 2024, the brand improved its standing to 23rd in June and July, before slightly slipping back to 26th in August. This consistency within the top 30 highlights a stronger market presence and consumer loyalty in Washington. The sales figures also reflect a positive trend, with a significant increase from May to July, although there was a slight dip in August. This overall stability and growth in Washington could provide valuable insights for Hi-Burst as it aims to improve its performance in other regions.
Competitive Landscape
In the Washington Edible market, Hi-Burst has shown a dynamic performance over the past few months, with notable fluctuations in its rank and sales. Starting at rank 26 in May 2024, Hi-Burst improved to rank 23 in June and July, before slipping back to rank 26 in August. This indicates a competitive landscape where Hi-Burst faces significant pressure from other brands. For instance, Koko Gemz consistently maintained a higher rank, staying at 22 until dropping to 24 in August, while June's Sweets & Savories hovered around the mid-20s, slightly outperforming Hi-Burst in most months. Meanwhile, Agro Couture and C4 Cannaburst remained below Hi-Burst, indicating that while Hi-Burst is not at the top, it is outperforming some competitors. These shifts highlight the importance of strategic marketing and product differentiation for Hi-Burst to maintain and improve its market position.
Notable Products
In August 2024, the top-performing product for Hi-Burst was the Sativa Sour Raspberry Lemonade Fruit Chew 10-Pack (100mg), maintaining its rank from the previous month and achieving sales of 940 units. The Sativa Sour Blue Raspberry Fruit Chews 10-Pack (100mg THC, 1.88oz) held the second position, consistent with its ranking in July. The Indica Sour Blue Raspberry Fruit Chew 10-Pack (100mg) climbed to the third spot, showing an upward trend from fourth place in July. The Indica Green Apple Fruit Chews 10-Pack (100mg) entered the rankings at fourth place, while the Sativa Raspberry Lemonade Fruit Chew 10-Pack (100mg THC, 1.88oz) debuted at fifth place. This month saw the dominance of edible products, with notable stability and some upward movement in rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
