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Nov-2024
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Overview
Market Insights Snapshot
Hi-Burst has shown a consistent presence in the Edible category within Washington, maintaining a rank within the top 30 brands over the past few months. However, the brand's ranking has seen a slight decline, moving from 23rd position in August 2024 to 26th in November 2024. This downward trend in ranking is mirrored by a decrease in sales, with November's figures indicating a continued drop from the previous months. Despite this, Hi-Burst remains a notable player in the Washington edibles market, suggesting potential areas for strategic adjustments to regain higher rankings.
Interestingly, Hi-Burst's absence from the top 30 brands in other states or provinces across the same category might indicate a focused or limited market presence outside of Washington. This lack of ranking in additional regions could be viewed as a missed opportunity for expansion, or it could suggest a strategic decision to concentrate efforts within a single market. The performance in Washington could provide valuable insights for Hi-Burst if they consider expanding their reach into other markets, leveraging their established presence to inform growth strategies elsewhere.
Competitive Landscape
In the Washington edibles market, Hi-Burst has experienced a notable decline in its ranking over the past few months, moving from 23rd place in August 2024 to 26th place by November 2024. This downward trend in rank is mirrored by a decrease in sales, which have dropped from $46,820 in August to $39,457 in November. In contrast, competitors such as Agro Couture have shown a steady improvement, climbing from 27th to 24th place with a significant sales increase, particularly in November. Similarly, Canna Vita (WA) and Chewee's have maintained or improved their rankings, suggesting a competitive edge in the market. This competitive landscape indicates that Hi-Burst may need to reassess its strategies to regain its footing and improve its market position in the Washington edibles category.
Notable Products
In November 2024, the top-performing product from Hi-Burst was the Sativa Sour Raspberry Lemonade Fruit Chew 10-Pack (100mg), maintaining its first-place ranking for the fourth consecutive month with notable sales of 880 units. The Sativa Sour Blue Raspberry Fruit Chews 10-Pack (100mg THC, 1.88oz) climbed to the second position from its consistent third place in previous months, reflecting a sales increase to 472 units. The Indica Sour Blue Raspberry Fruit Chew 10-Pack (100mg) experienced a slight drop to third place, despite steady sales performance. The Sativa Raspberry Lemonade Fruit Chew 10-Pack (100mg THC, 1.88oz) improved its position to fourth, showing a positive trend since its debut in October. Lastly, the Indica Green Apple Fruit Chews 10-Pack (100mg) re-entered the rankings at fifth place, demonstrating a recovery in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
