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Dec-2024
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Overview
Market Insights Snapshot
HiBuddy has shown a positive trajectory in the Arizona market, particularly in the Flower category. Starting from a rank of 36 in September 2024, the brand has gradually climbed up the ranks, reaching the 28th position by December 2024. This movement indicates an increasing presence and growing consumer preference for HiBuddy's Flower products in the state. The steady rise in sales figures, culminating in a significant increase by December, underscores the brand's strengthening foothold in the market. However, it's noteworthy that HiBuddy was not in the top 30 brands at the beginning of this period, suggesting there is still room for growth and optimization in brand strategy to further enhance its market position.
While HiBuddy's performance in Arizona is commendable, the absence of rankings in other states or categories indicates potential areas where the brand could expand its influence. The lack of top 30 rankings in other categories and regions might point to untapped markets or a need for diversified product offerings. This could be a strategic opportunity for HiBuddy to explore new territories or enhance its product line to capture a broader audience. The brand's upward movement in Arizona could serve as a blueprint for replicating success in other markets, provided they adapt their strategies to local consumer preferences and competitive landscapes.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, HiBuddy has shown a promising upward trajectory in its rankings over the last few months of 2024. Starting from 36th place in September, HiBuddy climbed to 28th by December, indicating a positive shift in market presence. This improvement is noteworthy given the performance of other brands. For instance, Seed & Strain Cannabis Co. experienced a significant drop from 8th place in September to 29th in December, suggesting potential market share opportunities for HiBuddy. Meanwhile, Old Pal and FENO maintained relatively stable positions, with Old Pal slightly declining from 24th to 27th and FENO fluctuating but ending at 26th. HiBuddy's consistent sales growth, contrasted with the fluctuating sales of competitors like Daze Off, which dropped to 30th in December, positions HiBuddy as a brand with increasing consumer interest and potential for further market penetration.
Notable Products
In December 2024, Wedding Cake (7g) emerged as the top-performing product for HiBuddy, ascending from the second position in November to the first with notable sales of 871 units. GMO (7g) maintained its strong performance, holding steady in the second rank after leading in November. Citrus Octane (7g) experienced a slight decline, moving from first in September and October to third in December. Wedding Cake (14g) showed improvement, rising from fifth in November to fourth in December. Grape Gasoline (7g) re-entered the top five, securing the fifth position after not ranking in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
