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Jan-2025
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Overview
Market Insights Snapshot
HiBuddy has shown notable progress in the Flower category within the state of Arizona. After not being in the top 30 brands in October and November 2024, HiBuddy entered the rankings at 29th place in December 2024 and maintained a position at 30th in January 2025. This upward movement indicates a positive trajectory in consumer interest and market penetration within the Flower category. The increase in sales from October to January further supports this trend, suggesting that HiBuddy's strategies in Arizona might be resonating well with consumers.
Although HiBuddy's performance in Arizona is promising, it's important to note that the brand has not yet broken into the top 30 in other states or provinces in the Flower category. This absence from other markets could be seen as a potential area for growth or a reflection of competitive pressures in those regions. The brand's ability to sustain and build upon its recent success in Arizona could serve as a blueprint for expansion into new markets, provided they can replicate their strategies effectively. However, more detailed insights into their approach and competitive landscape would be needed to fully understand their potential for broader market success.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, HiBuddy has shown a modest yet consistent improvement in its rankings from October 2024 to January 2025. Starting at rank 33 in October, HiBuddy climbed to rank 30 by January, indicating a positive trend in market presence. This upward movement is particularly notable when compared to competitors such as Daze Off and Grow Sciences, both of which experienced fluctuating rankings within the same period. Tru Infusion saw a decline from rank 23 to 31, suggesting potential challenges that HiBuddy could capitalize on. Meanwhile, Sonoran Roots remained outside the top 20, indicating less competitive pressure from this brand. HiBuddy's sales trajectory also reflects a steady increase, contrasting with the more volatile sales figures of its competitors, which could be a promising indicator of its growing consumer base and market share in Arizona's Flower category.
Notable Products
In January 2025, the top-performing product for HiBuddy was GMO (7g) in the Flower category, maintaining its number one rank from the previous month with impressive sales of 1118 units. Wedding Cake (7g) followed closely in second place, having dropped from its first position in December 2024. Citrus Octane (7g) held steady at the third rank, showing a notable increase in sales compared to December. Wedding Cake (14g) remained consistent at fourth place, while GMO (14g) entered the rankings at fifth. The rankings indicate a stable preference for Flower category products, with GMO (7g) showing a significant rise in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
