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Dec-2024
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Overview
Market Insights Snapshot
High Desert Pure has shown varied performance across different states and product categories. In California, the brand's presence in the Topical category saw a slight dip in rankings from September to October 2024, moving from 8th to 10th place, before recovering slightly to 9th place by December. This fluctuation is mirrored in their sales figures, which saw a decrease from September to October but then rebounded by December. The brand's ability to maintain a presence within the top 10 in a competitive market like California is noteworthy, although the drop from 8th to 10th in October could indicate challenges in maintaining consistent growth amidst competition.
In Oregon, High Desert Pure has a strong foothold, particularly in the Topical category where it consistently held the top rank throughout the observed months. This dominance is supported by robust sales figures, indicating a strong consumer preference for their topical products. In the Beverage category, High Desert Pure improved its ranking from 9th in October to 7th by December, suggesting a positive reception and growing market share. Meanwhile, the Tincture & Sublingual category experienced some variability, with the brand moving from 3rd place in October to 5th in November before climbing back to 4th in December. This indicates a dynamic market environment, where High Desert Pure is successfully navigating fluctuations to maintain a strong position.
Competitive Landscape
In the Oregon topical cannabis market, High Desert Pure has consistently maintained its top position from September to December 2024, showcasing its dominance and strong brand loyalty. Despite a slight decline in sales from September to November, High Desert Pure's sales rebounded in December, indicating a potential seasonal trend or successful marketing strategy. In contrast, Medicine Farm has held the second rank throughout the same period, but with significantly lower sales figures, highlighting High Desert Pure's substantial lead in market share. Meanwhile, Synergy Skin Worx has shown a positive trajectory by moving up from fourth to third place in December, although its sales remain a fraction of High Desert Pure's. This competitive landscape underscores High Desert Pure's strong market position and suggests opportunities for further growth by capitalizing on its brand strength and addressing any seasonal sales fluctuations.
Notable Products
In December 2024, High Desert Pure's top-performing product was the CBD/THC 1:1 Ginger Lime Lotion from the Topical category, which ascended to the first rank with sales of $1,010. This product improved its position from the second rank in the previous two months. The CBD/THC 1:1 Clinical Strength Menthol Lotion, also from the Topical category, slipped to the second rank, marking its first drop from the top spot since September. The CBD/THC 1:1 Big Balm saw an improvement in its ranking, moving up from fourth to third place. Meanwhile, the CBD/THC 1:1 Mango Pineapple Flavored Nano Blend Elixir maintained its fifth position in the Beverage category, showing consistent performance since its debut.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
