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Jan-2025
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Overview
Market Insights Snapshot
High Desert Pure has demonstrated a strong presence in the Oregon market, particularly in the Topical category where it consistently held the top rank from October 2024 to January 2025. This dominance suggests a robust consumer preference and brand recognition within this category. In the Beverage category, High Desert Pure showed a positive upward trend, moving from rank 9 in October 2024 to rank 6 by January 2025, indicating growing popularity and possibly effective market strategies. However, in the Tincture & Sublingual category, the brand experienced fluctuations, dropping from rank 3 in October to rank 5 in January, which might suggest increased competition or shifting consumer preferences.
In California, High Desert Pure maintained a steady position within the Topical category, holding rank 9 consistently from December 2024 to January 2025 after moving up from rank 10 in previous months. This stability in rankings, despite a decline in sales from October to January, might indicate a competitive landscape where maintaining a top 10 position is significant. Notably, the absence of High Desert Pure in the top 30 rankings for categories other than Topicals in California suggests areas for potential growth or challenges in penetrating other segments of the market. This disparity between states highlights the brand's varying market strategies and consumer reception across different regions.
Competitive Landscape
In the Oregon topical cannabis market, High Desert Pure has consistently maintained its leading position from October 2024 through January 2025, ranking first each month. This stability in rank highlights its dominance in the category, despite experiencing a decline in sales over the same period. In contrast, Medicine Farm has held the second position consistently, but its sales figures are significantly lower than High Desert Pure's, indicating a substantial gap between the two brands. Meanwhile, Synergy Skin Worx has shown a positive trend, improving its rank from fourth to third by December 2024, with a noticeable increase in sales, suggesting potential for future competition. These dynamics emphasize the importance for High Desert Pure to innovate and maintain customer loyalty to sustain its top position amidst evolving market conditions.
Notable Products
In January 2025, High Desert Pure's top-performing product was the CBD/THC 1:1 Ginger Lime Lotion, maintaining its first-place rank from December despite a decrease in sales to 749 units. The CBD/THC 1:1 Big Balm rose to the second position, showing a steady improvement from fourth in October and November, with notable sales of 706 units. The CBD/THC 1:1 Eucalyptus Balm ranked third, consistent with its December position, indicating stable demand. The CBD/THC 1:1 Mango Pineapple Flavored Nano Blend Elixir entered the rankings at fourth, marking its first appearance since November. Lastly, the CBD/THC/CBN 15:5:2 Hibernate Honey Almond Tincture debuted in fifth place, suggesting a growing interest in tinctures and sublinguals this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
