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Nov-2024
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Overview
Market Insights Snapshot
High Desert Pure has shown varied performance across different categories and states in recent months. In California, the brand maintains a consistent presence in the Topical category, holding the 8th position in both August and September before slightly dropping to 10th in October and November. This movement suggests a slight decline in market share or increased competition within the category. The sales figures also reflect this trend, with a noticeable decrease from August to October, before a slight recovery in November. Despite the drop in rankings, maintaining a top 10 position can be seen as a positive sign of brand resilience in a competitive market.
In Oregon, High Desert Pure displays a strong performance, particularly in the Topical category, where it has consistently held the number one position from August through November. This dominance indicates a strong brand presence and consumer preference in this category. However, the brand's performance in the Tincture & Sublingual category shows some fluctuation, with a peak at 3rd place in October before dropping to 5th in November. The Beverage category also shows a positive trend, with a climb from 9th to 8th place from August to November, indicating steady growth in this segment. The brand's ability to maintain top positions in certain categories while improving in others highlights its strategic positioning and potential for future growth.
Competitive Landscape
In the Oregon topical cannabis market, High Desert Pure has consistently maintained its position as the top-ranked brand from August to November 2024, demonstrating a strong hold on the market despite a noticeable decline in sales over the months. This consistent ranking underscores the brand's dominance and customer loyalty in the topical category. In contrast, Medicine Farm, which holds the second position, has experienced fluctuations in sales, with a notable dip in October 2024 before a slight recovery in November. Meanwhile, Synergy Skin Worx remains steady at fourth place, with sales reflecting a downward trend similar to its competitors. The stability in rankings for these brands suggests a mature market where High Desert Pure's leadership is challenged more by sales dynamics than by shifts in competitive positioning.
Notable Products
In November 2024, the CBD/THC 1:1 Clinical Strength Menthol Lotion from High Desert Pure secured the top rank among the brand's products, maintaining its position from September. The CBD/THC 1:1 Ginger Lime Lotion, which was previously ranked first in October, fell to the second position. The CBD/THC 1:1 Eucalyptus Balm continued its decline, moving from first place in August to third in November. Meanwhile, the CBD/THC 1:1 Big Balm remained consistently in fourth place across all months. A notable entry is the CBD/THC 1:1 Mango Pineapple Flavored Nano Blend Elixir, which debuted at fifth position with sales of 568 units, indicating a strong start for a new product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
