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Aug-2024
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Overview
Market Insights Snapshot
High Fidelity (Canada) has demonstrated notable performance in the Concentrates category within British Columbia. Over the summer months of 2024, the brand showed a significant upward trend. Starting from a rank of 16 in May, it dipped to 23 in June but quickly recovered to rank 19 in July and surged to an impressive 7th place in August. This positive movement indicates a strong market presence and growing consumer preference for their products in this category. The August sales figure, which nearly doubled from July, supports this trend, showcasing a substantial increase in consumer demand.
However, the journey to the top has not been without its challenges. The drop to 23rd place in June suggests that the brand faced some competitive pressures or possibly supply chain issues. Despite this, the rebound in the subsequent months highlights High Fidelity's resilience and effective market strategies. Their absence from the top 30 in certain months in other categories or states should be seen as areas for potential growth and focus. Overall, the brand's performance in British Columbia's Concentrates category provides a compelling case for its potential to become a leading player in the market.
Competitive Landscape
In the British Columbia concentrates market, High Fidelity (Canada) has demonstrated a significant upward trend in rank and sales over the past few months. Initially ranked 16th in May 2024, High Fidelity (Canada) experienced a drop to 23rd in June, only to rebound to 19th in July and make a remarkable leap to 7th place in August. This surge is particularly notable when compared to competitors like 1964 Supply Co, which maintained a steady top-three position before slipping to 4th in August, and Nugz, which saw a rise from 9th in May to 4th in July before settling at 5th in August. Meanwhile, Phant and Tremblant Cannabis have shown more stable but less dynamic performance, with Phant dropping from 4th to 8th and Tremblant Cannabis fluctuating between 8th and 10th. High Fidelity (Canada)'s rapid ascent suggests a growing consumer preference and market penetration, positioning it as a formidable competitor in the concentrates category in British Columbia.
Notable Products
In August 2024, the top-performing product from High Fidelity (Canada) was Platinum Line - Rainbow Driver Live Rosin (1g), maintaining its first-place ranking from previous months and achieving a notable sales figure of 676 units. Dosido Live Rosin (1g) held steady at the second position with consistent performance since June 2024. Gold Line - Diamonds and Sauce (1g) remained in the third spot, showing a slight increase in sales to 164 units. Platinum Line - Rainbow Driver Diamonds & Sauce (1g) continued to rank fourth, with a modest sales increase. Gold Line Live Rosin (1g) stayed in fifth place, though its sales saw a significant drop to just 5 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
