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Jan-2025
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Overview
Market Insights Snapshot
High Five (MO) has shown a consistent performance in the Beverage category within the state of Missouri, maintaining a steady rank of 5th place from October 2024 through January 2025. This stability in ranking indicates a strong foothold in the market, suggesting that the brand has successfully captured a loyal customer base in this category. The sales figures reflect a slight dip from November to January, yet the brand's ability to hold its rank suggests that competitors may not have capitalized on this opportunity, or High Five's offerings have a compelling appeal that mitigates the impact of fluctuating sales.
In contrast, the Edible category reveals a different narrative for High Five (MO) in Missouri. The brand has maintained its presence within the top 30, albeit at lower ranks, fluctuating between 22nd and 24th place over the observed months. This indicates a more competitive landscape or potential challenges in differentiating their edible products. The decline in sales from November to January might suggest seasonal variations or shifts in consumer preferences, which could be areas for the brand to investigate further. Notably, being absent from the top 30 in any category would be a concern, but maintaining a presence, even at the lower end of the spectrum, provides a foundation for strategic improvements and growth.
Competitive Landscape
In the competitive landscape of the Missouri edible cannabis market, High Five (MO) has maintained a relatively stable position, ranking 22nd in both October and November 2024, before slightly dropping to 24th in December 2024 and January 2025. This consistent ranking suggests a steady presence in the market, although it faces stiff competition from brands like Plume Cannabis (MO), which improved its rank from 31st in November 2024 to 22nd by January 2025, indicating a significant upward trend. Additionally, Smackers has shown a positive trajectory, moving from 29th in October 2024 to 23rd by January 2025, surpassing High Five (MO) in the process. Meanwhile, Vibe Cannabis (MO) experienced fluctuations, peaking at 23rd in December 2024 but falling to 26th in January 2025. Despite these shifts, High Five (MO) has managed to keep its sales competitive, though the brand's slight decline in rank suggests a need for strategic adjustments to counteract the rising momentum of its competitors.
Notable Products
In January 2025, the top-performing product for High Five (MO) was Sour Blue Raspberry High Dose Gummies 20-Pack (500mg) in the Edible category, reclaiming its first-place rank with sales of 943 units. Stirible - Unflavored Dissolvable Powder Mix 10-Pack (250mg) held steady in the second position, although its sales decreased compared to the previous month. Huckleberry Lemonade Gummies 20-Pack (100mg) maintained a consistent third-place ranking since November 2024. Stiribles- Unflavorable Pure Dissolvable Powder 10-Pack (50mg) improved its position to fourth place, up from fifth in December 2024. Sour Watermelon High Potency Gummies 20-Pack (300mg) re-entered the rankings at fifth place, having not been ranked in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
