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Oct-2024
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Overview
Market Insights Snapshot
High Five's performance across various categories and states has shown some interesting trends over the past few months. In Massachusetts, the brand has struggled to make a significant mark in the Vapor Pens category, as indicated by their absence from the top 30 brands from July through September 2024, and only reaching the 92nd position in October 2024. This suggests a challenging market environment or competitive landscape in Massachusetts for High Five, potentially pointing to the need for strategic adjustments in their approach within this category. Meanwhile, their sales figures in Massachusetts for October were notably lower compared to July, indicating a downward trend that could be concerning if it continues.
In contrast, High Five has demonstrated a more stable and promising performance in Missouri, particularly within the Beverage category. The brand has consistently maintained a position within the top 10, moving from 8th in July to 6th in October 2024, suggesting a strong foothold and growing popularity in this segment. On the other hand, in the Edible category, High Five has maintained a steady presence, fluctuating slightly but remaining within the top 30. Their rank improved from 27th in July to 24th by October, which, while not a dramatic change, indicates a consistent demand for their products. This stability in Missouri could serve as a model for their strategy in other states where they are less established.
Competitive Landscape
In the Missouri Edible market, High Five has shown a steady presence, although it faces stiff competition from brands like goodnight and Vivid (MO). Over the past few months, High Five has maintained a rank within the top 30, peaking at 23rd in September 2024, but slipping slightly to 24th by October. This consistent ranking suggests a stable market position, though not as strong as goodnight, which consistently ranks higher, reaching 19th in September. Meanwhile, Vivid (MO) has fluctuated but remains a close competitor, often ranking just above or below High Five. Despite these challenges, High Five's sales have shown a positive trend, increasing from July to October, indicating a potential for growth if they can leverage their market presence effectively against these competitors.
Notable Products
In October 2024, Sour Blue Raspberry High Dose Gummies 20-Pack (500mg) maintained its top position as the leading product for High Five, with sales reaching 916 units. Huckleberry Lemonade Gummies 20-Pack (100mg) saw a notable rise to the second position, improving from fourth place in September. Strawberry Watermelon Gummies 20-Pack (100mg) shifted to the third rank, down from its previous second place. The CBD/THC 1:1 Blood Orange Gummies 20-Pack (100mg CBD, 100mg THC) experienced a slight decline, moving to fourth place from third in September. Stirible - Unflavored Dissolvable Powder Mix 10-Pack (250mg) consistently held the fifth position throughout the past four months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
