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Sep-2024
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Overview
Market Insights Snapshot
In the state of Missouri, High Five has demonstrated a consistent presence in the Beverage category, maintaining ranks between sixth and seventh place from June to September 2024. Despite a slight dip in sales from June to July, the brand saw a notable increase in August before experiencing a decrease in September. This fluctuation suggests that while High Five is a strong contender in the Beverage category, external factors may be impacting its monthly performance. Meanwhile, in the Edible category, High Five has shown a gradual improvement in its rankings, moving from 27th place in June to 24th place by September. This upward trajectory in the Edibles category indicates a positive reception and growing consumer interest in their products.
The performance of High Five in Missouri highlights a mixed yet promising landscape. While they have consistently remained within the top 30 brands in both Beverage and Edible categories, the absence of any top 5 rankings suggests room for growth and potential market penetration. The fact that High Five did not fall out of the top 30 in either category is a positive indicator of their brand resilience and market presence. However, the brand's fluctuating sales figures, especially the decline in September for both categories, might suggest the need for strategic adjustments to sustain and enhance their market position. The varying dynamics across these categories and months present an interesting case for further exploration into consumer behavior and market trends in Missouri.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Missouri, High Five has shown a modest upward trend in its rankings over the past few months, moving from 27th in June 2024 to 24th by September 2024. This improvement is notable when compared to competitors like Fireball Cannabis and Smackers, which have struggled to maintain a consistent presence in the top 20, with Fireball Cannabis peaking at 22nd in August before slipping back to 25th in September, and Smackers remaining outside the top 20 throughout the period. Meanwhile, Vivid (MO) has maintained a slightly better position, consistently ranking just above High Five, though it too has not broken into the top 20. The most significant competitor, Greenlight, experienced a dramatic drop from 9th in August to 22nd in September, indicating potential volatility. High Five's steady climb suggests a growing consumer base or improved market strategies, positioning it as a brand to watch in the Missouri edible market.
Notable Products
In September 2024, High Five's top-performing product was Sour Blue Raspberry High Dose Gummies 20-Pack (500mg) in the Edible category, which ascended to the number one rank with sales reaching 732 units. Following closely, the CBD/THC 1:1 Blood Orange Gummies 20-Pack (100mg CBD, 100mg THC) secured the second position, showing a significant improvement from the previous months. Strawberry Watermelon Gummies 20-Pack (100mg) also made a strong showing, ranking third. Notably, Huckleberry Lemonade Gummies 20-Pack (100mg) entered the rankings for the first time, capturing the fourth spot. Meanwhile, Stirible - Unflavored Dissolvable Powder Mix 10-Pack (250mg) experienced a drop to fifth place, despite consistent sales figures in earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
