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Jan-2025
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Overview
Market Insights Snapshot
High Grade has shown varied performance across different cannabis product categories in Arizona. In the Concentrates category, the brand has maintained a consistent presence within the top 10, experiencing a slight improvement from 10th place in November and December 2024 to 9th place by January 2025. This indicates a positive trend despite a dip in sales from October to November, followed by a gradual recovery. In contrast, the Flower category has seen a decline in rankings, moving from 3rd in October and November 2024 to 5th by January 2025. This shift is accompanied by a noticeable decrease in sales, suggesting challenges in maintaining their previous market position.
In the Pre-Roll category, High Grade's performance has been less competitive, as they did not rank within the top 30 in December 2024 and January 2025 after being 33rd in October and further dropping to 39th in November 2024. This absence from the top rankings indicates a need for strategic adjustments to regain visibility and competitiveness in this segment. The fluctuations in rankings across these categories highlight the dynamic nature of the cannabis market in Arizona, where High Grade must navigate both strengths and challenges to optimize its market presence.
Competitive Landscape
In the competitive landscape of the flower category in Arizona, High Grade has experienced notable shifts in its market position from October 2024 to January 2025. Initially holding a strong rank of 3rd in October, High Grade saw a decline to 5th by January 2025. This change in rank coincides with a downward trend in sales, contrasting with the upward trajectories of competitors like Shango and Cheech & Chong's. Shango improved its rank from 6th to 3rd, while Cheech & Chong's climbed from 10th to 4th, indicating robust sales growth. Meanwhile, The Pharm and Dr. Greenthumb's also showed positive rank changes, suggesting increased market competitiveness. These dynamics highlight the need for High Grade to reassess its strategies to regain its earlier market position and counteract the competitive pressures from these rising brands.
Notable Products
In January 2025, the top-performing product from High Grade was Plasma Gas (14g), which ascended to the number one rank with sales of 3341. D Inferno (14g) held the second position, experiencing a significant drop from the first place it held in November 2024. Neon Sunshine (14g) entered the rankings for the first time in third place, showcasing a strong debut with sales of 1836. The Soap (3.5g) maintained its position at fourth, while The Soap (14g) fell from third to fifth place. This reshuffling in rankings highlights a dynamic shift in consumer preferences from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
