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Sep-2024
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Overview
Market Insights Snapshot
High Tech has shown varied performance across different product categories in Oregon. In the Concentrates category, the brand experienced a noticeable decline, dropping from 3rd place in June to 12th by September. This downward trend was accompanied by a significant decrease in sales, which may indicate increased competition or shifting consumer preferences. In contrast, the Flower category saw a positive trajectory in the early summer months, climbing from 5th to 3rd place by August, before experiencing a sharp decline to 11th in September. This fluctuation suggests that while High Tech was able to capitalize on a growing demand initially, maintaining that momentum proved challenging.
On the other hand, High Tech's performance in the Pre-Roll category was less impressive, as the brand did not make it into the top 30 rankings by September, after starting at 36th in June. This absence from the top ranks highlights a potential area for improvement or a strategic shift. Meanwhile, in the Vapor Pens category, High Tech maintained a relatively stable position, hovering around the low 20s throughout the months. Despite a slight drop in sales, the consistent ranking suggests a steady consumer base for this product line. These insights into High Tech's performance across categories and timeframes in Oregon provide a glimpse into the brand's market dynamics and potential areas for strategic focus.
Competitive Landscape
In Oregon's competitive flower category, High Tech experienced notable fluctuations in its market position over the summer of 2024. Initially ranked 5th in June, High Tech climbed to an impressive 3rd place by August, showcasing a strong upward trajectory in sales. However, by September, the brand slipped to 11th, indicating a potential challenge in maintaining its earlier momentum. In contrast, Doghouse Farms (OR) demonstrated a more stable performance, consistently improving from 13th in June to 9th in September, with a peak at 7th in August. Meanwhile, Focus North and Culture Farms both showed variable rankings, with Focus North ending September in 12th place and Culture Farms slightly ahead in 10th. Herbal Dynamics made a significant leap from outside the top 20 in June to 13th in September, reflecting a strong recovery. These dynamics suggest that while High Tech has demonstrated the capacity for high sales volumes, it faces stiff competition from brands like Doghouse Farms, which are steadily gaining ground in the Oregon flower market.
Notable Products
In September 2024, the top-performing product for High Tech was the Pineapple Liquid Diamonds Cartridge (1g) in the Vapor Pens category, reclaiming its top spot from June with impressive sales of 4424 units. Following closely in the rankings was the Grape Liquid Diamonds Cartridge (1g), which held the second position, showing a steady improvement from its third place in August. Notably, Hashburger (3.5g) in the Flower category entered the rankings for the first time at third place, indicating a strong market debut. Black Cherry Bomb (3.5g), also in the Flower category, secured the fourth position, showcasing a solid performance. The Strawberries and Cream Cured Resin Cartridge (1g) rounded out the top five, marking its entry into the rankings and highlighting the growing popularity of cured resin products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
