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Dec-2024
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Overview
Market Insights Snapshot
High Tech has experienced varied performance across different product categories in Oregon. In the Concentrates category, the brand saw a notable decline in its ranking, dropping from 5th place in September 2024 to 22nd by December 2024. This downward trend is mirrored in their sales figures, which saw a significant decrease over the same period. Conversely, in the Flower category, High Tech demonstrated a temporary surge in November 2024, achieving 4th place, up from 12th in October. However, this was not sustained, as they fell back to 11th place by December. The Pre-Roll category did not see High Tech within the top 30, indicating a weaker presence in this segment. Their performance in Vapor Pens remained relatively stable, with minor fluctuations around the 30th position, suggesting a consistent but not leading presence in this category.
The varying performance across categories highlights High Tech's strengths and challenges in the Oregon market. The brand's ability to climb to 4th place in the Flower category in November 2024 suggests potential for growth in this segment, despite the subsequent drop. Meanwhile, the consistent ranking in the Vapor Pens category, hovering around the 30th position, indicates a steady, albeit modest, market presence. The sharp decline in the Concentrates category ranking and sales suggests a need for strategic adjustments to regain their earlier standing. The absence from the top 30 in the Pre-Roll category further underscores the potential areas for improvement. These insights reveal both opportunities and challenges for High Tech as it navigates the competitive cannabis market in Oregon.
Competitive Landscape
In the competitive landscape of the Oregon flower market, High Tech experienced notable fluctuations in its ranking over the last quarter of 2024. Starting at 10th place in September, High Tech saw a dip to 12th in October, a significant rise to 4th in November, and then a drop back to 11th in December. This volatility suggests a dynamic market environment, where High Tech's sales performance was outpaced by competitors like Focus North, which climbed steadily from 18th in September to 9th in December, and Cannabis Nation INC, maintaining a strong presence within the top 14 throughout the period. Meanwhile, Cultivated Industries made a remarkable leap from 39th to 12th, indicating a significant increase in market traction. These shifts underscore the competitive pressure High Tech faces, highlighting the importance of strategic positioning and market adaptability to maintain and improve its standing in the Oregon flower market.
Notable Products
In December 2024, the top-performing product for High Tech was Jack Murphy (Bulk) in the Flower category, maintaining its number one rank from the previous month with sales of $2,611. Velvet Oreoz (Bulk), also in the Flower category, rose from fifth to second place, showing strong growth with a notable increase in sales. Sharon Stoned (Bulk) secured the third spot, dropping one rank from November. Apple Fritter Pre-Roll (1g) entered the rankings at fourth place, indicating a new entry or improved performance. Lastly, Mule Fuel Live Resin Cartridge (0.5g) debuted in the rankings at fifth place, suggesting a positive reception in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
