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Oct-2024
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Overview
Market Insights Snapshot
High Tech's performance in the Oregon market showcases a strong and consistent presence in the Concentrates category, maintaining a solid second-place ranking from July through October 2024. This stability indicates a robust demand and a strong foothold in the Concentrates sector. However, the Flower category tells a different story, with High Tech experiencing a decline from a third-place ranking in August to thirteenth by October. This downward trend could suggest increasing competition or shifts in consumer preferences within this category. It's noteworthy that High Tech did not make it into the top 30 for Pre-Rolls until October, which may highlight challenges or strategic shifts in this segment.
In terms of Vapor Pens, High Tech's ranking in Oregon has shown a gradual decline, moving from 23rd place in July to 30th by October. This trend might indicate a need for innovation or marketing efforts to regain traction in this category. The sales figures for Vapor Pens also reflect this decline, suggesting that High Tech may need to reassess its strategy. Despite these challenges, the brand's strong performance in Concentrates provides a solid foundation to potentially bolster its position in other categories. The fluctuations in rankings across categories underscore the dynamic nature of the cannabis market in Oregon, highlighting areas of both opportunity and challenge for High Tech.
Competitive Landscape
In the competitive landscape of the Oregon Flower market, High Tech experienced notable fluctuations in its ranking and sales performance from July to October 2024. Initially holding a strong position at rank 4 in July, High Tech saw a decline to rank 13 by October. This shift coincided with a decrease in sales, contrasting with the performance of competitors such as The Heights Co., which surged from rank 29 in July to an impressive rank 7 in September, before settling at rank 12 in October. Meanwhile, Oregon Roots showed a more stable trajectory, improving from rank 17 in August to rank 11 by October, indicating a consistent upward trend in sales. The competitive dynamics suggest that while High Tech remains a key player, emerging brands like The Heights Co. are rapidly gaining ground, potentially impacting High Tech's market share and necessitating strategic adjustments to reclaim its earlier prominence.
Notable Products
In October 2024, High Tech's top-performing product was Blueberry Banger Pre-Roll (1g) in the Pre-Roll category, which jumped to the number one rank with sales reaching 9400.0. Sativa Chemnesia Wax (1g) in the Concentrates category secured the second position, making a significant debut in the rankings. Grape Liquid Diamonds Cartridge (1g) maintained a strong presence in the Vapor Pens category, holding the third rank, showing an improvement from its fourth-place position in August. Neo Mintz Cured Resin (1g) and Starsplosion Cured Resin (1g), both in the Concentrates category, entered the rankings at fourth and fifth positions respectively. This marks a notable shift in the product landscape from previous months, highlighting a rise in preference for concentrates and pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
