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Nov-2024
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Overview
Market Insights Snapshot
High Tech has shown varied performance across different product categories in Oregon. In the Concentrates category, the brand has experienced a downward trend, slipping from the 2nd rank in August 2024 to 7th by November 2024. This decline is mirrored by a decrease in sales figures over the same period. Conversely, the Flower category shows a more positive trajectory, with High Tech starting at 3rd place in August, dropping to 10th in September and October, but recovering to 4th in November. This fluctuation in ranking suggests a competitive market landscape, where High Tech has managed to regain its footing in the Flower segment.
In other categories, High Tech's performance has been less consistent. Notably, in the Pre-Roll category, the brand was not ranked in the top 30 by November, indicating a significant drop from its 51st position in October. This absence from the top ranks could be a concern for the brand's market presence in this category. Meanwhile, in the Vapor Pens category, High Tech's ranking oscillated, starting at 25th in August, dropping to 36th in October, and slightly recovering to 31st in November. The brand's varied performance across these categories highlights the challenges and opportunities it faces in maintaining a competitive edge in Oregon's diverse cannabis market.
Competitive Landscape
In the competitive landscape of the Oregon flower category, High Tech has experienced notable fluctuations in its ranking over the past few months, impacting its sales performance. Initially ranked 3rd in August 2024, High Tech saw a significant drop to 10th place in both September and October, before recovering to 4th in November. This volatility contrasts with the stable performance of Grown Rogue, which consistently held the 2nd position throughout the same period. Meanwhile, Chalice Farms demonstrated a strong upward trend, climbing from 9th in August to 3rd in November, suggesting a growing consumer preference that High Tech must contend with. Additionally, Culture Farms briefly surged to the top rank in October, indicating potential shifts in market dynamics that could further influence High Tech's strategy. These changes highlight the competitive pressures High Tech faces and underscore the importance of strategic adjustments to maintain and improve its market position.
Notable Products
In November 2024, the top-performing product for High Tech was Jack Murphy (Bulk) in the Flower category, securing the number one rank with sales of 3514 units. Following closely was Thai City Diesel (Bulk), also in the Flower category, which held the second position. The 90's Skunk (3.5g) ranked third, showing strong performance in the Flower category. Sharon Stoned (Bulk) and Velvet Oreoz (Bulk) rounded out the top five, ranking fourth and fifth, respectively. Compared to previous months, these products have consistently maintained high ranks, indicating stable consumer demand and successful market positioning for High Tech's Flower products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
