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Jan-2025
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Overview
Market Insights Snapshot
High Tide has demonstrated a consistent performance in the beverage category within Arizona, maintaining a steady third place from October 2024 through January 2025. This stability in ranking suggests a strong foothold in the Arizona beverage market, and the increase in sales from October to January underlines a positive trajectory. In contrast, the brand's performance in the concentrates category in Washington has seen a decline, with its rank slipping from 50th in October to 78th by January. This downward trend highlights potential challenges or increased competition in Washington's concentrates market.
In the flower category in Washington, High Tide's rankings have fluctuated, moving from 86th to 77th over the same period. Despite not breaking into the top 30, this slight improvement suggests a potential for growth, although it may still indicate relative underperformance compared to competitors. The contrasting performance across these categories and states points to varied market dynamics and competitive pressures that High Tide faces, offering insights into where the brand might focus its efforts for improvement or expansion.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, High Tide has shown a dynamic shift in rankings over the past few months. Starting from a rank of 86 in October 2024, High Tide experienced a dip to 95 in November, only to rebound significantly to 76 in December, and slightly adjusting to 77 in January 2025. This fluctuation indicates a competitive environment where High Tide is actively vying for a stronger market position. Notably, Trail Blazin Productions maintained a consistent rank of 75 throughout the same period, suggesting a stable presence in the market. Meanwhile, Dog House saw a similar pattern of rank changes, starting at 69, dropping to 78 and 85, before returning to 69, which aligns with High Tide's competitive movements. Additionally, From the Soil and Equinox Gardens also experienced fluctuations, with From the Soil missing the top 20 in October but improving to 78 by December. These insights highlight High Tide's resilience and potential for growth amidst a competitive set, where maintaining or improving rank is crucial for capturing market share.
Notable Products
In January 2025, Raspberry Lemon THC Seltzer (10mg THC) maintained its top position among High Tide's products with sales reaching 3509 units, continuing its lead from the previous months. Black Cherry Seltzer (10mg) also held steady in second place, showing a consistent performance since December 2024. Peach Mango Seltzer Beverage (10mg THC, 12oz) secured the third spot, despite a drop from its leading position back in October 2024. Pineapple Passion Fruit THC Seltzer (10mg THC) remained in fourth place, reflecting stable sales figures over the months. A new entry, CBD/CBC/THC 1:1:1 Watermelon Lime Seltzer (10mg CBD, 10mg CBC, 10mg THC), debuted in the rankings at fifth position, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
