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Nov-2024
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Overview
Market Insights Snapshot
High Tide's performance in the Arizona beverage category has been notably stable, maintaining a consistent third-place ranking from August to November 2024. Despite a dip in sales during September, the brand rebounded with an upward sales trend through November, indicating a strong market presence and consumer loyalty in this category. This consistent ranking in the top three showcases High Tide's strength and popularity in the beverage sector within Arizona. In contrast, the brand's performance in Washington for concentrates and flower categories shows a different story, as it did not make it into the top 30 rankings, highlighting areas where High Tide has room for growth and improvement.
In Washington, High Tide's presence in the concentrates category has seen minimal fluctuation, with rankings hovering around the high 40s to low 50s. This indicates a relatively stable but less competitive position in this market segment. However, the flower category presents more of a challenge, as High Tide's rankings have declined from 74th to 90th over the observed months, suggesting a need for strategic adjustments to regain market share. The absence of High Tide in the top 30 for both categories in Washington suggests significant competition and potential opportunities for targeted marketing or product innovation to enhance their standings in this state.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, High Tide has experienced a notable decline in rank from August to November 2024, moving from 74th to 90th place. This downward trend is accompanied by a decrease in sales, which suggests a potential loss of market share. Competitors such as Dog House and 5Th House Farms have maintained relatively stable positions, with Dog House fluctuating slightly between 81st and 85th place, and 5Th House Farms holding steady at 84th place in the last two months. Meanwhile, O'Geez entered the top 100 in October and November, indicating a potential rise in competition. The absence of Slab Mechanix from the top 20 suggests they are not a direct threat in this category. High Tide's declining rank and sales underscore the importance of strategic adjustments to regain competitive ground in the Washington Flower market.
Notable Products
In November 2024, Raspberry Lemon THC Seltzer (10mg THC) emerged as the top-performing product for High Tide, climbing from the second position in October with impressive sales of 2375 units. Peach Mango Seltzer Beverage (10mg THC, 12oz) dropped to second place after leading in September and October, reflecting a slight decline in its dominance. Pineapple Passion Fruit THC Seltzer (10mg THC) maintained its third-place ranking from October, showing consistent performance. Black Cherry Seltzer (10mg) moved up to fourth place, improving from an unranked position in September. Meanwhile, Pink Runtz (3.5g) fell to fifth place after starting the year strong in August, indicating a shift in consumer preference towards beverages.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
