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Oct-2024
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Overview
Market Insights Snapshot
High Tide has demonstrated a consistent performance in the Beverage category within Arizona, maintaining a solid third-place ranking from July to October 2024. Although there was a noticeable dip in sales from August to September, with figures dropping from $50,033 to $30,982, the brand managed to recover slightly in October. This consistency in ranking, despite sales fluctuations, suggests a strong brand presence and customer loyalty in the Beverage category within this state.
In Washington, High Tide's performance varied across different product categories. In the Concentrates category, the brand showed a positive upward trajectory, climbing from 56th place in July to 36th place by October. This steady improvement indicates a growing acceptance and possibly an expanding market share in this segment. However, the Flower category tells a different story, where High Tide experienced a decline in rankings from 61st place in September to 78th in October, despite an earlier peak in August. This fluctuation could point to challenges in maintaining a competitive edge or shifts in consumer preferences within the Flower category.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, High Tide has demonstrated notable fluctuations in its market position over the past few months. Starting from a rank of 94 in July 2024, High Tide improved significantly to 68 in August and further to 61 in September, before experiencing a decline to 78 in October. This trajectory suggests a period of growth followed by a slight setback. In contrast, EZ Vape saw a continuous decline, dropping out of the top 20 by September and October, indicating a more severe downturn in sales. Meanwhile, Dog House and Equinox Gardens maintained relatively stable ranks, albeit outside the top 60, with minor fluctuations. From the Soil also experienced a downward trend, falling out of the top 20 by October. These dynamics highlight High Tide's potential for recovery and growth in a market where several competitors are facing challenges, suggesting opportunities for strategic marketing and sales initiatives to capitalize on this momentum.
Notable Products
In October 2024, the top-performing product for High Tide was Peach Mango Seltzer Beverage (10mg THC, 12oz), which climbed to the number one spot in the Beverage category, achieving impressive sales of 1,838 units. Following closely, Raspberry Lemon THC Seltzer (10mg THC) secured the second position, improving from its third-place ranking in September. Black Cherry Seltzer (10mg) maintained a consistent performance, holding steady at third place for the month. Pineapple Passion Fruit THC Seltzer (10mg THC) also showed strong sales, matching the performance of Black Cherry Seltzer in October. Notably, Pink Runtz (3.5g) experienced a drop in ranking, moving from the top position in September to fourth place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
