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Sep-2024
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Overview
Market Insights Snapshot
High Tide has demonstrated notable consistency in the Beverage category within Arizona, maintaining a steady third-place ranking from July to September 2024. Despite a drop in sales from June to September, the brand's ability to hold its position in the top three indicates strong market presence and consumer loyalty in this category. This consistency is a positive sign for High Tide, as it suggests that their products are resonating well with consumers in Arizona's competitive beverage market.
In Washington, High Tide's performance across categories shows varied results. In the Concentrates category, the brand has seen an upward movement, improving its rank from 53rd in July to 39th in September. This upward trend suggests increasing traction and potential growth opportunities in the concentrates market. Conversely, in the Flower category, while High Tide did not feature in the top 30 rankings, their climb from 98th in June to 54th in September indicates a positive trajectory and potential for future advancement. This mixed performance across categories highlights areas of strength and opportunities for strategic focus in Washington's diverse cannabis market.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, High Tide has shown a remarkable upward trajectory in both rank and sales from June to September 2024. Initially ranked at 98th in June, High Tide climbed to 54th by September, indicating a significant improvement in market presence. This upward trend is particularly notable when compared to competitors like Soulshine Cannabis, which remained outside the top 50 throughout this period, and Cookies, which saw a decline from 38th to 53rd. Meanwhile, Washington Bud Company also improved its rank, moving from 80th to 56th, but High Tide's more substantial leap suggests a stronger market strategy or consumer preference shift. Additionally, Toasted Farms maintained a relatively stable position, but High Tide's rapid ascent in rank and sales growth highlights its potential to become a more dominant player in the Washington Flower market.
Notable Products
In September 2024, Pink Runtz (3.5g) from High Tide maintained its position as the top-performing product, continuing its streak as the number one ranked item since July, with a notable sales figure of 1556 units. The Peach Mango Seltzer Beverage (10mg THC, 12oz) emerged as a strong contender, securing the second spot in its debut month. Raspberry Lemon THC Seltzer (10mg THC) climbed back to the third position after not being ranked in August, reflecting a resurgence in popularity. Pineapple Passion Fruit THC Seltzer (10mg THC) and Prickly Pear Lime THC Seltzer (10mg THC) debuted in fourth and fifth positions, respectively, indicating a growing interest in beverage products. Overall, the beverage category showed a significant rise in rankings, suggesting a shift in consumer preferences towards THC-infused drinks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
