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Nov-2024
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Overview
Market Insights Snapshot
Higher Cultures has demonstrated varied performance across different product categories in Oregon. In the Concentrates category, the brand maintained a steady presence in the top 30, with rankings fluctuating between 17th and 21st from August to November 2024. A notable peak occurred in October, where they climbed to 17th place, indicating a potential boost in consumer interest or a successful marketing push. However, by November, the rank dropped to 21st, suggesting increased competition or a shift in consumer preferences. This fluctuation highlights the dynamic nature of the market and the need for brands to continuously innovate and adapt to maintain their standing.
In contrast, the Vapor Pens category saw Higher Cultures consistently performing well, maintaining a position within the top 20 throughout the same period. Notably, the brand achieved 11th place in both August and November, demonstrating strong consumer demand and effective brand positioning in this category. This consistency is a positive indicator of their market strategy's effectiveness in Oregon. On the other hand, in the Pre-Roll category, Higher Cultures did not manage to break into the top 30 by November, which suggests challenges in gaining traction in this segment. This absence from the ranking could indicate either a highly competitive market or a need for the brand to reassess its approach in this category to improve visibility and sales.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Higher Cultures has experienced notable fluctuations in its market position over recent months. Despite a dip in rank from 11th in August 2024 to 16th in September, Higher Cultures rebounded to 11th place by November. This recovery is significant, especially when compared to competitors like Select, which saw a decline from 7th to 13th place over the same period, and Echo Electuary, which slipped from 10th to 12th. Meanwhile, Rogue Gold made a remarkable leap from 15th to 9th, indicating a strong upward trend. Higher Cultures' ability to regain its rank suggests resilience and potential for growth, especially as its sales in November nearly matched those of August, contrasting with the declining sales trends of some competitors. This dynamic market positioning highlights the importance of strategic adjustments and market responsiveness for Higher Cultures to maintain and improve its standing in the Oregon vapor pen category.
Notable Products
In November 2024, the top-performing product from Higher Cultures was the Strawberry Lemonade Flavored Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank from previous months with a notable sales figure of 1332. The Citrus Bliss Infused Pre-Roll 2-Pack (1g) climbed to the second position, showing significant growth with sales reaching 1295. Wedding Cake Flavored Distillate Cartridge (1g) ranked third, improving from its fourth position in October 2024. Rocket Pop Flavored Distillate Cartridge (1g) dropped from first place in October to fourth in November, indicating a shift in consumer preference. Tangie Flavored Distillate Cartridge (1g) entered the rankings at fifth place, showcasing potential for future growth in sales.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
