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Jan-2025
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Overview
Market Insights Snapshot
Higher Cultures has shown a varied performance across different categories and the state of Oregon. In the Concentrates category, the brand consistently maintained a rank within the top 20 from October 2024 to January 2025, with a slight dip in sales seen in January. This stability suggests a steady demand for their concentrates, although the decrease in sales could indicate increased competition or seasonal fluctuations. In contrast, their presence in the Pre-Roll category was less consistent, with rankings fluctuating significantly. Notably, they were not in the top 30 in October and November, but saw a substantial improvement in December, reaching 64th place, before dropping again in January. This inconsistency might highlight challenges in maintaining a foothold in the Pre-Roll market.
In the Vapor Pens category, Higher Cultures demonstrated a strong and consistent performance, maintaining a position within the top 15 throughout the four-month period. The brand peaked at 10th place in November, suggesting a strong market presence and consumer preference in this category. However, despite this consistent ranking, there was a noticeable decline in sales from November to January, which could be indicative of broader market trends affecting the Vapor Pens category or internal factors such as production or distribution challenges. The brand's ability to remain within the top ranks despite fluctuating sales is noteworthy and suggests a robust brand loyalty or effective marketing strategies in this segment.
Competitive Landscape
In the Oregon Vapor Pens category, Higher Cultures experienced notable fluctuations in its ranking from October 2024 to January 2025, reflecting a dynamic competitive landscape. Initially ranked 13th in October 2024, Higher Cultures climbed to 10th in November, before slightly declining to 11th in December and dropping to 14th by January 2025. This trajectory suggests competitive pressure, particularly from brands like Select and Rogue Gold, which maintained more stable or improving ranks during the same period. Despite these challenges, Higher Cultures achieved a significant sales peak in November, surpassing competitors like Oregrown and Verdant Leaf Farms, indicating strong consumer interest and potential for recovery in market positioning. The brand's ability to capitalize on sales momentum, despite rank volatility, highlights its resilience and potential for strategic growth in the Oregon market.
Notable Products
In January 2025, Higher Cultures' top-performing product was Citrus Bliss Infused Pre-Roll 2-Pack (1g) from the Pre-Roll category, maintaining its number one rank from December 2024 with sales reaching 1157 units. Wedding Cake Flavored Distillate Cartridge (1g) moved up to the second position, showing consistent performance with a slight increase in sales compared to previous months. Rocket Pop Flavored Distillate Cartridge (1g) slipped to third place, having been the top product in October 2024. Blue Razz Flavoured Distillate Cartridge (1g) entered the rankings for the first time, securing the fourth spot. Strawnana Flavored Distillate Cartridge (1g) rounded out the top five, dropping one place from its December 2024 ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
