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Dec-2024
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Overview
Market Insights Snapshot
Higher Cultures has demonstrated a varied performance across different product categories in Oregon. In the Concentrates category, the brand maintained a presence within the top 30, albeit with some fluctuations, moving from a rank of 19 in September 2024 to 20 in November, before returning to 19 in December. This consistency suggests a steady demand for their concentrates, though not without competition. Meanwhile, in the Vapor Pens category, Higher Cultures showed a notable upward trend, improving their rank from 13 in September to an impressive 8 by December. This suggests a strong consumer preference for their vapor pen offerings, potentially driven by product innovation or effective market strategies.
The Pre-Roll category tells a different story for Higher Cultures in Oregon. Initially outside the top 30, the brand saw a significant improvement in December, jumping to the 58th position. This leap, especially during the holiday season, could indicate a successful marketing campaign or seasonal demand. However, the absence from the top 30 in the earlier months highlights a competitive challenge in this segment. Overall, while Higher Cultures shows promising growth in certain categories, particularly Vapor Pens, the brand faces challenges in maintaining a consistent presence across all segments.
Competitive Landscape
In the competitive landscape of Vapor Pens in Oregon, Higher Cultures has shown a positive trajectory, climbing from a rank of 13 in September 2024 to 8 by December 2024. This improvement is notable when compared to competitors like Rogue Gold, which also saw a significant rise from 17 to 7 during the same period. Meanwhile, Mule Extracts experienced a volatile ranking, peaking at 4 in October before dropping to 10 in December. Despite this fluctuation, Mule Extracts' sales remained robust, indicating strong market presence. On the other hand, Hellavated maintained a steady rank around 6, showcasing consistent performance. Higher Cultures' advancement in rank suggests effective market strategies and growing consumer preference, positioning it well against these competitors in the Oregon Vapor Pens market.
Notable Products
In December 2024, Higher Cultures' top-performing product was the Citrus Bliss Infused Pre-Roll 2-Pack (1g) in the Pre-Roll category, which moved to the number one rank with sales of 2199 units. The Rocket Pop Flavored Distillate Cartridge (1g) in the Vapor Pens category climbed to the second position, improving from fourth place in November. Wedding Cake Flavored Distillate Cartridge (1g) maintained a strong presence, holding steady at the third rank, with consistent growth from earlier months. Lime Sorbet Flavored Distillate Cartridge (1g) re-entered the rankings at fourth place, showing a resurgence from its absence in November. Meanwhile, Tangie Flavored Distillate Cartridge (1g) retained its fifth position, indicating stable performance in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
