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Oct-2024
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Overview
Market Insights Snapshot
Higher Cultures has demonstrated a notable performance in the Oregon cannabis market, particularly in the Concentrates and Vapor Pens categories. In Concentrates, the brand has shown upward momentum, climbing from 23rd place in July 2024 to 16th place by October 2024, with a significant increase in sales, indicating a strengthening market position. Meanwhile, in the Vapor Pens category, Higher Cultures maintained a steady presence, ranking 16th in both July and October, with a slight fluctuation in between. This consistency in ranking, alongside robust sales figures, suggests a stable demand for their vapor pen products in Oregon.
Conversely, the brand's performance in the Pre-Roll category in Oregon seems less encouraging. Despite an initial improvement from 99th place in July to 79th in August, their rank dropped to 88th in September and fell out of the top 30 by October, highlighting challenges in maintaining a competitive edge in this segment. The absence from the top 30 in October indicates a need for strategic adjustments to regain market presence. This mixed performance across categories underscores the dynamic nature of the cannabis market in Oregon and the importance of category-specific strategies for sustained growth.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Higher Cultures has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. Notably, Higher Cultures improved its rank from 17th in July 2024 to 14th in August, but then saw a dip to 18th in September before recovering slightly to 16th in October. This volatility contrasts with the steady ascent of Bobsled Extracts, which climbed from 24th to 18th over the same period, suggesting a stronger upward trend. Meanwhile, Verdant Leaf Farms maintained a relatively stable position, consistently ranking around 12th to 15th, which could indicate a loyal customer base. Sauce Essentials also exhibited stability, holding the 14th rank in both September and October, potentially posing a consistent challenge to Higher Cultures. The sales data reflects these trends, with Higher Cultures experiencing a sales peak in August, followed by a decline in September, before a slight recovery in October. This suggests that while Higher Cultures has the potential to climb the ranks, it faces stiff competition and must strategize effectively to maintain and improve its market position.
Notable Products
In October 2024, the Rocket Pop Flavored Distillate Cartridge (1g) emerged as the top-performing product for Higher Cultures, climbing from its previous rank of fourth in July and August to first place with sales reaching 1003 units. The Wedding Cake Flavored Distillate Cartridge (1g) maintained its strong performance, holding steady at the second rank since August, with 853 units sold. The Lime Sorbet Flavored Distillate Cartridge (1g) saw a slight drop, moving from second place in August to third in October. Notably, the Tangie Flavored Distillate Cartridge (1g) entered the rankings in October at fourth place, having not been ranked in July or September. Lemon Pineapple Kush Live Resin Distillate Cartridge (1g) debuted in the rankings at fifth place, indicating a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
