HighMark Provisions (HMP)

In the competitive landscape of the Massachusetts flower category, HighMark Provisions (HMP) experienced a fluctuating performance from December 2024 to March 2025. Starting at rank 31 in December 2024, HMP improved slightly to rank 30 in January 2025, but then saw a dip to rank 40 in February before recovering to rank 35 in March. This volatility in rank is mirrored in its sales trends, suggesting potential challenges in maintaining consistent market presence. In contrast, Grassroots showed a steady upward trajectory, moving from rank 39 to 32 over the same period, indicating a strengthening position in the market. Meanwhile, Mini Budz made a significant leap from being outside the top 20 to rank 36 by March, highlighting a rapid increase in market penetration. The Botanist also demonstrated notable improvement, climbing from rank 45 to 31, suggesting effective strategies in capturing consumer interest. Finally, Tower Three maintained a more stable presence, with minor fluctuations, ending at rank 37 in March. These dynamics indicate that while HMP remains a competitive player, it faces significant challenges from brands like Grassroots and The Botanist, which are gaining traction in the Massachusetts flower market.

In March 2025, the top-performing product from HighMark Provisions (HMP) was Purple Champagne Pre-Roll (1g), which reclaimed its top spot from December 2024 after slipping to third place in January and second in February. Grape Glaze Pre-Roll (1g) entered the rankings for the first time, securing the second position with notable sales figures of 1948 units. Cherry Octane Pre-Roll (1g) dropped from its leading position in February to third in March, indicating a slight decline in sales momentum. Cinderella Cream Pre-Roll (1g) maintained its fourth position from February to March, showing consistent performance. Black Ice Pre-Roll (1g) rounded out the top five, despite a slight drop from third place in February, reflecting a decrease in sales volume.