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Jan-2025
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Overview
Market Insights Snapshot
HighMark Provisions (HMP) has shown a notable upward trend in the Massachusetts cannabis market, particularly in the Flower category. Starting from a rank of 65 in October 2024, HMP climbed to the 26th position by January 2025, indicating a significant improvement in market presence and consumer preference. This rise through the ranks is accompanied by a steady increase in sales, reflecting growing consumer demand and possibly effective marketing strategies. However, the brand's absence from the top 30 in October highlights the competitive nature of the market and the challenges HMP faced earlier in the quarter.
In the Pre-Roll category, HMP's performance in Massachusetts has also been impressive, with a jump from 71st place in October to 25th by January. This leap suggests strong consumer interest and possibly a successful product launch or promotional campaign. Despite a slight dip in rank in December, the brand managed to recover swiftly, securing a better position by the start of 2025. The data indicates that while HMP has made significant strides in these categories, maintaining momentum and addressing competitive pressures will be crucial for sustained success.
Competitive Landscape
In the competitive Massachusetts flower market, HighMark Provisions (HMP) has shown a remarkable upward trajectory in recent months. Starting from a rank of 65 in October 2024, HMP has climbed to 26 by January 2025, indicating a significant improvement in market presence and consumer recognition. This upward movement contrasts with brands like Local Roots and Root & Bloom, which have experienced fluctuations and a general decline in their rankings, with Local Roots not even making it into the top 20 during this period. Meanwhile, In House has maintained a relatively stable position, hovering around the 20th rank, while South Shore Plug saw a drop from 16 to 27. HMP's sales have also shown a positive trend, with a consistent increase from October 2024 to January 2025, suggesting that their strategic initiatives are resonating well with consumers, unlike some competitors who have seen either stagnation or decline in sales.
Notable Products
In January 2025, HighMark Provisions (HMP) saw Purple Champagne (3.5g) rise to the top of the sales rankings in the Flower category, achieving the number one spot with notable sales of 2460 units. The Tropicana Cherry Pre-Roll (1g) maintained its position as the second best-selling product in the Pre-Roll category, despite a slight decrease in sales compared to December. Purple Champagne Pre-Roll (1g) dropped from first to third in the Pre-Roll category, indicating a shift in consumer preference. Cinderella Cream Pre-Roll (1g) entered the rankings at fourth place, showing a promising start for this product. Pinot Noir Pre-Roll (1g) completed the top five, demonstrating consistent performance since its debut in November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
