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Nov-2024
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Overview
Market Insights Snapshot
HighMark Provisions (HMP) has shown varied performance across different categories and states in recent months. In the Flower category in Massachusetts, HMP demonstrated a significant improvement, climbing from a rank of 65 in October to 40 in November. This upward movement indicates a potential recovery or strategic shift that has resonated well with consumers. Conversely, the brand didn't make it into the top 30 in earlier months, highlighting a previous struggle to capture market share. This suggests that while there is positive momentum, the brand still faces challenges in maintaining a consistent top-tier presence.
In the Pre-Roll category, also in Massachusetts, HMP had a more fluctuating performance. They managed to secure the 29th position in both September and November, but slipped to 64th in October, indicating a volatile market presence. Despite this inconsistency, the ability to rebound suggests resilience and adaptability in their strategy. However, the absence from the top 30 in October is a clear indication of the competitive landscape and the need for a more robust approach to sustain higher rankings consistently.
Competitive Landscape
In the Massachusetts flower category, HighMark Provisions (HMP) has demonstrated a notable upward trajectory in recent months, climbing from a rank of 65 in October 2024 to 40 by November 2024. This significant improvement in rank suggests a strategic shift or successful marketing efforts that have positively impacted its market position. In contrast, competitors like Happy Valley and Bountiful Farms have experienced a decline in rank, with Happy Valley dropping from 34 to 36 and Bountiful Farms from 31 to 37 over the same period. This indicates a potential opportunity for HMP to capture market share from these brands. Furthermore, while Smyth Cannabis Co. and Savvy remain outside the top 40, HMP's recent sales surge positions it favorably against these competitors. The data suggests that HMP is on a positive growth path, potentially setting the stage for further advancements in the Massachusetts flower market.
Notable Products
In November 2024, HighMark Provisions (HMP) saw Purple Champagne Pre-Roll (1g) rise to the top spot in the Pre-Roll category with sales amounting to 2200 units, marking a significant improvement from its third-place rank in October. Cinderella Cream Pre-Roll (1g) entered the rankings for the first time, securing the second position in the same category. Purple Champagne (3.5g) maintained strong performance in the Flower category, moving up to third place from fourth in October. Trop Cherry (3.5g) debuted at fourth place in November. Meanwhile, 91 Octane (3.5g) held steady in fifth place, consistent with its October ranking.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
