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Aug-2024
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Overview
Market Insights Snapshot
HOLOH has shown a mixed performance across various categories and states. In Arizona, the brand has experienced a downward trend in the Concentrates category, sliding from 15th place in May 2024 to 26th place by August 2024. This decline in ranking correlates with a decrease in sales, dropping from $85,361 in May to $43,645 in August. While the brand managed to stay within the top 30 throughout the period, the overall trend suggests a need for strategic adjustments to regain its earlier momentum.
In other states, HOLOH's performance has varied, with some regions not featuring the brand in the top 30 at all, indicating areas where the brand could potentially expand its market presence. The absence of ranking in certain states and categories could be seen as an opportunity for HOLOH to explore untapped markets and diversify its portfolio. Keeping an eye on these movements and strategically addressing the gaps could provide valuable insights for future growth and stability across different regions.
Competitive Landscape
In the Arizona concentrates category, HOLOH has experienced notable fluctuations in its rank and sales over the past few months. Starting at rank 15 in May 2024, HOLOH saw a decline to rank 20 in June and further dropped to rank 27 in July before slightly recovering to rank 26 in August. This downward trend in rank correlates with a significant decrease in sales from May to July, though there was a modest rebound in August. In contrast, competitors like PuraEarth (AZ) and Varz have shown more consistent upward trends. PuraEarth moved from outside the top 20 to rank 24 by August, while Varz improved from rank 36 in May to rank 28 in August. Abundant Organics and Pressd have also maintained relatively stable positions, with Abundant Organics fluctuating between ranks 25 and 28, and Pressd hovering around the mid-20s. These competitive dynamics suggest that while HOLOH has faced challenges, there is potential for recovery if strategic adjustments are made to address the competitive pressures from these steadily performing brands.
Notable Products
In August 2024, the top-performing product from HOLOH was Lawsuit Live Badder (1g) in the Concentrates category, which moved up from 2nd place in July to 1st place with sales reaching 639 units. Lawsuit Badder (1g) debuted strongly in 2nd place. Blue Dream Shatter (1g) dropped to 3rd place from its top position in July, with sales of 525 units. Jenny Kush Live Sugar (1g) entered the rankings at 4th place. Zamboni Live Badder (1g) slipped slightly to 5th place from 3rd place in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
