.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
HOLOH has shown interesting movement in the Arizona market, particularly within the Concentrates category. After not appearing in the top 30 rankings for several months, HOLOH made a significant comeback in October 2024, reaching the 30th position. This resurgence is noteworthy given the brand's previous rankings of 35th in July and 39th in August, followed by a drop to 47th in September. The brand's sales in this category saw a notable increase from September to October, suggesting a positive shift in consumer demand or improved market strategies.
The fluctuations in HOLOH's performance in Arizona highlight the competitive nature of the cannabis market, where staying in the top 30 can be challenging. The brand's absence from the top 30 in September could indicate challenges or shifts in consumer preferences during that period. However, their ability to re-enter the top 30 in October suggests potential for growth and adaptation. These dynamics offer a glimpse into the brand's resilience and strategic positioning within the Concentrates category, though further data would be required to fully understand the underlying factors driving these changes.
Competitive Landscape
In the competitive landscape of the concentrates category in Arizona, HOLOH has demonstrated a notable fluctuation in its market position over the past few months. Starting from a rank of 35 in July 2024, HOLOH experienced a dip to 47 in September but made a significant recovery to reach rank 30 by October. This recovery is particularly impressive given the competitive pressures from brands like Varz, which consistently maintained a higher rank, peaking at 28 in October. Meanwhile, Curaleaf saw a decline from rank 12 in July to 29 by October, indicating a potential shift in consumer preferences or market dynamics that HOLOH might capitalize on. Additionally, Big Bud Farms and MPX - Melting Point Extracts have shown varied performances, with HOLOH's sales in October surpassing those of both competitors, suggesting a positive trend for HOLOH in terms of sales growth and market penetration.
Notable Products
In October 2024, Lawsuit Live Badder (1g) maintained its top position in the Concentrates category for HOLOH, with a significant sales figure of 1529 units, showcasing a robust performance increase from previous months. Zamboni Live Badder (1g) climbed to the second position, improving from the fourth rank in September, indicating a strong upward trend. Blue Dream Shatter (1g) secured the third spot, experiencing a slight drop from its second position in September. Sorbetto Live Badder (1g) debuted in the rankings at fourth place, demonstrating promising initial sales. Meanwhile, Apples & Bananas Live Badder (1g) remained stable in fifth position, maintaining consistent sales from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
