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Nov-2024
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Overview
Market Insights Snapshot
Homestead Cannabis Supply has shown varied performance across different categories and provinces in Canada. In the British Columbia market, their Flower category has seen a remarkable upward trend, moving from a rank of 34 in August 2024 to 16 in October, before slightly dropping to 30 in November. This positive movement highlights their growing presence in the region. Conversely, in Alberta, Homestead Cannabis Supply's Flower category failed to break into the top 30 brands by November 2024, indicating a potential area for improvement. The brand's performance in the Ontario market has been inconsistent, with their Flower category ranking fluctuating, peaking at 82 in October before slipping back to 94 in November.
In terms of Pre-Roll products, Homestead Cannabis Supply has demonstrated a steady climb within the British Columbia market, improving their rank from 79 in August 2024 to 56 by November. This suggests a strengthening foothold in this category. However, in Saskatchewan, the brand's Flower category did not make it into the top 30 brands after August 2024, indicating a potential decline or lack of competitiveness in this market. Overall, while Homestead Cannabis Supply has shown promising growth in certain categories and regions, there remain opportunities for the brand to enhance its market presence across other provinces.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Homestead Cannabis Supply has shown notable fluctuations in its ranking over recent months. In August 2024, Homestead Cannabis Supply was ranked 34th, but it made a significant leap to 16th place by October, showcasing a strong upward trend in sales performance. However, by November, it dropped to 30th, indicating potential volatility or increased competition. Notably, FIGR and Color Cannabis have also experienced shifts, with FIGR peaking at 18th in September before descending to 28th, and Color Cannabis maintaining a relatively stable presence around the mid-20s before slipping to 29th in November. These dynamics suggest that while Homestead Cannabis Supply has the capability to climb the ranks, it faces stiff competition from established brands like FIGR and Color Cannabis, which could impact its sales momentum and market positioning in the coming months.
Notable Products
In November 2024, Bandwagon Indica (7g) emerged as the top-performing product for Homestead Cannabis Supply, reclaiming the number one rank it held in September, with impressive sales of 1792 units. Bang Tail Milled (7g) slipped to the second position, marking a decline from its previous top rank in October, with a significant drop in sales figures. The Bandwagon Indica (28g) maintained a strong presence, ranking third, although its sales decreased compared to October. Organic Gorilla Cookies (7g) made its debut in the rankings at fourth place, indicating a promising entry into the market. Lastly, Bangtail Pre-Roll 10-Pack (5g) secured the fifth spot, rounding out the top five products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
