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Sep-2025
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Overview
Market Insights Snapshot
In the Washington market, Honu has maintained a consistent presence in the Edible category, holding the 17th position from June through August 2025, with a slight dip to 18th in September. This stability in ranking suggests a steady demand for their products, although the drop in September could indicate increased competition or a seasonal fluctuation in consumer preferences. Despite this minor setback, Honu's sales figures show a general upward trend from June to August, peaking in August before declining in September. This pattern might suggest that while the brand is popular, there are factors at play that could be impacting their sales, such as market saturation or changes in consumer behavior.
Interestingly, the absence of Honu in the top 30 rankings in other states or categories could be seen as a point of concern or a potential area for growth. The brand's current focus appears to be heavily centered in Washington, particularly within the Edible category. This concentration might limit their exposure and growth potential in other lucrative markets or categories. However, it also presents an opportunity for Honu to explore expansion strategies or diversification of their product lines to capture a broader audience. The data suggests that while Honu has a strong foothold in its current market, there is significant room for strategic development and market penetration beyond its existing boundaries.
Competitive Landscape
In the competitive landscape of the Washington edible cannabis market, Honu has experienced some fluctuations in its ranking and sales over the past few months. Notably, Honu maintained a steady 17th rank from June to August 2025, before dropping to 18th in September. This decline coincided with a decrease in sales, contrasting with the performance of competitors such as Sinners & Saints, which consistently ranked higher, moving from 16th to 15th and back to 16th, with sales figures significantly surpassing those of Honu. Meanwhile, Verdelux showed a slight improvement in rank from 18th to 17th in September, indicating a competitive edge over Honu during that month. Other brands like Mari's and Cosmic Candy remained lower in rank, suggesting that while Honu faces stiff competition from top-tier brands, it still holds a competitive position against some of the lower-ranked brands in the Washington edible market.
Notable Products
In September 2025, the top-performing product from Honu was the Indica Peanut Butter Cups Chocolate 10-Pack (100mg), maintaining its consistent number one rank since June 2025 with sales of 1,873 units. The Indica Milk Chocolate Turtle 10-Pack (100mg) secured the second position, holding steady from the previous month, although its sales slightly decreased to 1,274 units. Gimme Sa'More! Treats 10-Pack (100mg) remained in third place, experiencing a notable drop in sales to 1,051 units. The Sativa Peanut Butter Cups 10-Pack (100mg) continued to rank fourth, with a gradual decline in sales over the months. Lastly, the Indica Chocolate Caramel 10-Pack (100mg) maintained its fifth position, showing a steady decrease in sales since June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
