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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Honu concentrated 96.71% of sales in Edible while Topical accounted for 3.29%, with Edible ranking at position 17 in Washington Edible. Edible sales declined 30.72% year over year but rose 4.03% month over month, whereas Topical fell 15.83% year over year yet increased 20.72% month over month; against a brand-level year-over-year sales change of -30.57% and a 24-month change of -33.10%, the mix indicates concentration risk alongside short-cycle stabilization. With average price down 6.22% year over year to $15.07 and Edible average price at $15.60, the category mix implies price-led defenses are occurring primarily within Edible while Topical’s smaller base is supplying incremental month-over-month lift.
The combination of a 4.03% month-over-month uptick in Edible and a 20.72% month-over-month rise in Topical, despite year-over-year declines of 30.72% and 15.83% respectively, implies Honu’s immediate recovery lever is frequency or basket expansion rather than broad market share gains, and the rank of 17 in Washington Edible sets a mid-pack ceiling without broader category diversification. With 96.71% of volume anchored in Edible and only 3.29% in Topical, the path to mitigating the -30.57% brand-level year-over-year decline is to convert Topical’s higher month-over-month momentum into sustained share growth while protecting Edible price architecture around the $15–$16 corridor, implying positioning should pivot from single-category depth to dual-category resilience.
Competitive Landscape
Honu is ranked #17 in WA Edible in May 2026, down 1 position year over year from #16, and flat versus three months prior at #16 to #17, while its peak of #14 in December 2024 marks a 3-rank slide from that high; meanwhile, Wyld held #1 year over year with a 26.5% YoY sales increase and remains #1 currently, and Hot Sugar stayed at #3 YoY despite an 8.1% YoY sales decline, indicating that Honu’s downward rank shift alongside stable top-tier positions suggests share consolidation at the top and pressure on mid-tier brands to regain velocity.
Notable Products
Sativa Caramel Chocolate 10-Pack (100mg) posted the steepest decline at -30.3% MoM while sliding to rank 8, whereas Indica Caramel Chocolate 10-Pack (100mg) surged 36.7% MoM into rank 5, indicating substitution within caramel formats rather than category drag. Indica Peanut Butter Cups Chocolate 10-Pack (100mg) held rank 1 with +8.1% MoM, and Sativa Peanut Butter Cups Chocolate 10-Pack (100mg) stayed in the top five at rank 4 with -2.3% MoM, while four of the top ten are Peanut Butter Cup or Turtle SKUs, showing concentration in chocolate novelties over bars despite Cookies and Cream Chocolate Bar 10-Pack (100mg THC, 2.99oz) entering at rank 9. With eight of the top ten in May 2026 remaining in the same chocolate edible families and only one bar format cracking the list at a modest $3,729, the mix points to Honu leaning further into peanut butter cup and turtle line extensions rather than broadening into standalone bar formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
