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Aug-2025
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Overview
Market Insights Snapshot
In the state of Washington, Honu has maintained a steady presence in the Edible category, consistently ranking at 17th place from June through August 2025, following a slight drop from 16th in May. This consistent ranking suggests a stable market position within the state, despite fluctuations in monthly sales figures. Notably, Honu's sales in Washington saw a dip in June but showed a positive recovery trajectory in the subsequent months, indicating resilience and potential consumer loyalty in the Edible category.
Honu's performance in other states or categories is not mentioned, which implies that they might not have reached the top 30 in those markets. This absence could highlight areas for potential growth or the need for strategic adjustments to improve their brand presence outside of Washington's Edible category. The consistent ranking within Washington, however, suggests a strong foothold that could be leveraged for expansion or innovation in other product lines or geographical markets.
Competitive Landscape
In the competitive landscape of the Washington edible cannabis market, Honu has experienced a relatively stable yet slightly declining rank over the summer of 2025, maintaining its position at 17th place from June to August after a slight drop from 16th in May. This stability is contrasted by the performance of competitors like Sinners & Saints, which improved its rank from 17th in May to 15th by August, indicating a stronger upward trajectory in sales. Meanwhile, Constellation Cannabis consistently held a higher rank, despite a slight dip from 15th to 16th in August, showcasing its robust market presence. Verdelux and Mari's remained in the lower ranks, with Mari's notably dropping out of the top 20 in July, highlighting the competitive pressure in this segment. These dynamics suggest that while Honu maintains a solid position, it faces significant competition from brands with either improving or consistently strong performances, which could impact its market share if trends continue.
Notable Products
In August 2025, the top-performing product for Honu was the Indica Peanut Butter Cups Chocolate 10-Pack (100mg), maintaining its first-place rank since May, with sales reaching 2276 units. The Indica Milk Chocolate Turtle 10-Pack (100mg) held strong in the second position, showing a slight increase in sales compared to July. Gimme Sa'More! Treats 10-Pack (100mg) dropped one rank from its July position to third place. Sativa Peanut Butter Cups 10-Pack (100mg) remained consistently in fourth place, while the Indica Chocolate Caramel 10-Pack (100mg) also retained its fifth position throughout the months. Overall, the top products showed stability in their rankings with minor fluctuations in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
