.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Honu, a notable cannabis brand, has shown varying performance across different categories and states. In the Washington market, Honu has maintained a relatively stable presence in the Edible category, with its ranking hovering around the mid-teens over the past few months. Specifically, Honu's ranking slightly dipped from 13th in July to 15th in September, before recovering to 14th in October. This fluctuation in rankings indicates some level of competition in the Edible space, although Honu's consistent presence in the top 15 suggests a strong foothold in this segment. The brand's sales also reflect this stability, with a noticeable dip in September but a recovery in October, hinting at potential market dynamics affecting consumer purchasing behavior.
While Honu has managed to stay within the top 30 in the Edible category in Washington, its absence from the top 30 in other states or categories could be interpreted in various ways. This absence might indicate either a strategic focus on the Washington market or possibly challenges in expanding its reach or popularity in other regions. The lack of ranking in other states could also suggest untapped potential for growth and an opportunity for the brand to diversify its market presence. These insights provide a glimpse into Honu's current market strategy and performance, with room for further exploration into how the brand might capitalize on its strengths or address its weaknesses in the ever-evolving cannabis industry.
Competitive Landscape
In the competitive landscape of the Washington edible cannabis market, Honu has demonstrated a relatively stable performance over the past few months, maintaining its position within the top 15 brands. In July 2024, Honu was ranked 13th, but experienced a slight decline to 15th in September before recovering to 14th in October. This fluctuation in rank suggests a competitive pressure from brands like Verdelux and The 4.20Bar, which have shown similar rank stability, although generally trailing behind Honu. Notably, Mr. Moxey's and Constellation Cannabis have consistently outperformed Honu, with Mr. Moxey's maintaining a strong position at 11th or 12th place. Despite the competitive pressures, Honu's sales figures indicate a positive trend, with a rebound in October sales, highlighting its resilience and potential for growth in the face of stiff competition.
Notable Products
In October 2024, the top-performing product for Honu was the Sativa Peanut Butter Cups 10-Pack (100mg), maintaining its first-place rank from the previous months with sales of 1591 units. The Indica Peanut Butter Cups Chocolate 10-Pack (100mg) held steady in second place, showing consistent performance across the months. Gimme Sa'More! Treats 10-Pack (100mg) remained in third place, following a similar trend. The Indica Peanut Butter Chocolate Cup 10-Pack (100mg) secured the fourth position, maintaining its rank from September. Finally, the Indica Chocolate Caramel 10-Pack (100mg) stayed in fifth place, with a notable increase in sales from 878 units in September to 1024 units in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
