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Nov-2025
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Overview
Market Insights Snapshot
Honu has demonstrated a consistent presence in the Washington market, particularly in the Edible category. Over the months from August to November 2025, Honu maintained a steady ranking, hovering around the mid-teens. Specifically, it ranked 17th in August, dipped slightly to 18th in September, and then improved to 16th in both October and November. This stability in rankings suggests a solid consumer base and possibly effective brand strategies that have helped maintain its position within the top 20 brands in this category. However, the absence of Honu from the top 30 in other states or categories might indicate areas for potential growth or diversification.
In terms of sales, Honu experienced some fluctuations in Washington. While there was a noticeable dip in sales from August to September, dropping from $180,844 to $148,199, the brand quickly rebounded in October with sales rising again to $176,113. This upward trend continued into November, albeit with a slight decrease, closing the month at $172,400. The ability to recover sales after a dip suggests resilience and possibly successful marketing or promotional efforts. The consistent presence in the rankings, coupled with the recovery in sales, indicates that Honu is a brand with potential for further growth if it can replicate its success in other regions or categories.
Competitive Landscape
In the competitive Washington edible market, Honu has shown resilience and adaptability, maintaining a steady rank around the mid-teens over the past few months. In November 2025, Honu held the 16th position, consistent with its October rank, despite a slight dip in sales from October to November. This stability is notable given the competitive pressure from brands like Constellation Cannabis, which consistently ranked 15th, and The 4.20Bar, which maintained a higher rank at 14th in November. Meanwhile, Verdelux and Mari's trailed behind, with Verdelux consistently at 17th and Mari's improving slightly from 19th to 18th. Honu's ability to maintain its rank amidst fluctuating sales figures and strong competition highlights its potential for strategic growth and market adaptation.
Notable Products
In November 2025, the top-performing product for Honu was the Indica Peanut Butter Cups Chocolate 10-Pack (100mg), maintaining its position at rank 1 with sales of 2009 units. The Indica Milk Chocolate Turtle 10-Pack (100mg) held steady at rank 2, showing slight growth in sales compared to previous months. The Sativa Peanut Butter Cups 10-Pack (100mg) climbed to rank 3, overtaking the Gimme Sa'More! Treats 10-Pack (100mg), which dropped to rank 4. Notably, the Indica Chocolate Caramel 10-Pack (100mg) remained consistent at rank 5 throughout the observed months. This consistency in rankings highlights the strong consumer preference for Honu's chocolate-based edibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
