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Dec-2024
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Overview
Market Insights Snapshot
In the state of Washington, Honu has shown a consistent performance in the Edible category. Notably, the brand improved its ranking from 16th in September 2024 to 14th in October, maintaining a steady presence at 15th place in both November and December. This indicates a strong foothold in the Edible market, with a notable increase in sales from $168,793 in September to $225,957 by December. The upward trend in sales suggests a growing consumer preference for Honu's edible products, helping them sustain a competitive position in the market.
In contrast, Honu's presence in the Topical category in Washington is less consistent, as they were not ranked in the top 30 brands from September to November 2024. However, in December, they emerged at the 7th position, indicating a sudden and significant improvement. This leap into the top 10 suggests either a successful new product launch or an effective marketing strategy that resonated with consumers in December. The absence of ranking in the previous months might have been a concern, but the December performance highlights potential growth opportunities in the Topical category for Honu.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Washington, Honu has shown a promising upward trend in terms of rank and sales. Over the last four months of 2024, Honu improved its position from 16th in September to 14th in October, before settling at 15th in November and December. This positive movement is mirrored in its sales figures, which have seen a consistent increase, indicating a strong market presence. Notably, Verdelux and Mari's have maintained lower ranks throughout this period, suggesting that Honu is outperforming these competitors. Meanwhile, The 4.20Bar and Constellation Cannabis have consistently ranked higher, with Constellation Cannabis holding a steady 13th position. Despite this, Honu's sales growth trajectory is noteworthy, as it indicates a potential to close the gap with these higher-ranked brands. This analysis highlights Honu's competitive edge and potential for further market penetration.
Notable Products
In December 2024, the top-performing product for Honu was Sativa Peanut Butter Cups 10-Pack (100mg), maintaining its consistent first-place ranking from previous months with sales reaching 1911 units. Gimme Sa'More! Treats 10-Pack (100mg) held firmly in second place, showing steady performance throughout the fall. Indica Peanut Butter Cups Chocolate 10-Pack (100mg) also retained its third-place position, indicating strong consumer preference for this product. Indica Chocolate Caramel 10-Pack (100mg) improved its standing slightly from fifth in October to fourth place in December, showcasing a positive trend in sales. Notably, Milk Chocolate Turtles 10-Pack (100mg) entered the rankings in December, securing the fifth position among the top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
