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Jan-2025
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Overview
Market Insights Snapshot
Honu's performance in the Washington cannabis market showcases a stable presence in the Edible category, consistently ranking at 15th place from November 2024 to January 2025. This steady ranking, despite fluctuations in monthly sales figures, indicates a consistent consumer base and market presence. However, the brand's absence from the top 30 rankings in the months preceding December 2024 in the Topical category highlights a significant improvement, as it entered the rankings at 7th place in January 2025. This jump suggests a potential strategic shift or successful product launch that resonated well with consumers.
The notable movement in the Topical category for Washington suggests that Honu is expanding its reach and diversifying its product appeal. While the brand's Edible sales showed a slight decline from October to November 2024, they managed to recover slightly by December, reflecting resilience in a competitive market. The brand's ability to rank in the top 15 consistently in the Edible category is commendable, yet the rise in the Topical category may indicate new growth opportunities. Observing these trends could provide insights into Honu's strategic focus and potential future market expansions.
Competitive Landscape
In the Washington edible market, Honu has experienced a slight decline in its competitive ranking over the past few months, moving from 14th in October 2024 to 15th by January 2025. Despite this drop, Honu's sales figures have shown resilience, maintaining a relatively stable performance compared to its competitors. Notably, Constellation Cannabis consistently held the 13th rank, indicating a strong market presence with higher sales figures. Meanwhile, The 4.20Bar has slightly outperformed Honu, climbing to the 14th position with a steady increase in sales. On the other hand, Verdelux and Mari's remained stable at 16th and 17th respectively, with lower sales figures than Honu, suggesting that while Honu's rank has dipped, its sales performance remains competitive in the market.
Notable Products
In January 2025, the Sativa Peanut Butter Cups 10-Pack (100mg) maintained its position as the top-performing product from Honu, consistently holding the number one rank since October 2024, with a sales figure of 1377 units. The Indica Peanut Butter Cups Chocolate 10-Pack (100mg) improved its rank to second place, climbing from a stable third position in previous months, with sales close to its December performance. Gimme Sa'More! Treats 10-Pack (100mg) slipped to third place, experiencing a decrease in sales compared to December. The Indica Chocolate Caramel 10-Pack (100mg) remained steady at fourth place, showing consistent sales figures over the past few months. Finally, the Milk Chocolate Turtles 10-Pack (100mg) held its fifth-place rank, showing a slight increase in sales from December to January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
