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Oct-2025
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Overview
Market Insights Snapshot
Honu has demonstrated a notable presence in the Washington market, particularly within the Edible category. Over the months from July to October 2025, Honu maintained a consistent ranking within the top 20 brands, fluctuating slightly but ultimately improving from 18th place in September to 16th in October. This upward movement suggests a positive reception and possibly an effective strategy in maintaining consumer interest and market share. Despite a dip in sales in September, Honu's sales figures rebounded in October, indicating resilience and potential growth in consumer demand.
While Honu's performance in Washington is commendable, the absence of ranking data in other states or provinces suggests that their presence is either not as strong or not within the top 30 brands in those markets. This could be seen as a potential area for expansion or improvement. The consistent presence in Washington's Edible category, however, highlights their strength in this particular market and could serve as a foundation for broader regional or category-specific growth strategies. Exploring how Honu's strategies in Washington could be adapted to other states might provide valuable insights for their future expansion efforts.
Competitive Landscape
In the competitive landscape of the Washington edible cannabis market, Honu has experienced notable fluctuations in its ranking, reflecting shifts in consumer preferences and competitive pressures. Over the past few months, Honu's rank has seen a slight dip from 17th in July and August 2025 to 18th in September, before rebounding to 16th in October. This upward movement in October suggests a positive response to recent marketing or product adjustments. In contrast, Sinners & Saints experienced a decline, dropping from 15th in July to 18th by October, potentially indicating a loss of market share or consumer interest. Meanwhile, Verdelux maintained a stable position, consistently ranking 17th and slightly increasing its sales over the months, which might pose a steady competition for Honu. Constellation Cannabis and Marmas have maintained stronger positions, with Marmas consistently ranking higher, indicating robust consumer loyalty or product appeal. These dynamics highlight the competitive pressures Honu faces and underscore the importance of strategic marketing and product innovation to enhance its market position.
Notable Products
In October 2025, Honu's top-performing product was the Indica Peanut Butter Cups Chocolate 10-Pack (100mg), maintaining its number one rank for four consecutive months with an impressive sales figure of 2,511 units. The Indica Milk Chocolate Turtle 10-Pack (100mg) consistently held the second position, while the Gimme Sa'More! Treats 10-Pack (100mg) remained third. Sativa Peanut Butter Cups 10-Pack (100mg) and Indica Chocolate Caramel 10-Pack (100mg) secured the fourth and fifth spots, respectively, showing stable rankings since July. Notably, all products in the top five are from the Edible category, indicating a strong consumer preference for this category over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
