Hype Concentrates

Data Snapshot: Jan 30, 2024
Hype Concentrates Cannabis Brand Logo
$500K+

Nov-2023

Sales

Strong Growth

Trend

6-Month

87

Product Count

SKUs

Hype Concentrates

Overview

Markets

Hype Concentrates Locations

Product Trends

Hype Concentrates Categories

Hype Concentrates Sales

Market Insights Snapshot

Hype Concentrates Historical Sales by Category

Starting off with the performance of Hype Concentrates in the Michigan market, it is worth noting that the brand has made significant strides in the Concentrates category. While they didn't rank in the top 20 in August, they made a commendable climb from rank 86 in September to a remarkable rank 12 in November. This upward trend suggests a growing preference for their concentrates among Michigan cannabis consumers. However, the details of the sales figures that contributed to this rise are beyond the scope of this free content.

On the other hand, Hype Concentrates' performance in the Edibles category shows a bit of inconsistency over the same period. They managed to maintain a position in the top 60 from August to October, but slipped to rank 73 in November. This could suggest a slight decrease in their market share in this category. Meanwhile, in the Vapor Pens category, Hype Concentrates has shown a relatively stable performance, consistently ranking within the top 33. This implies a consistent demand for their Vapor Pens in the Michigan market. However, a deeper dive into the actual sales figures and trends will provide a more comprehensive picture of their performance.

Nov-2023 Rank
Concentrates
Edible
Vapor Pens
12
73
24
Hype Concentrates

Competitive Landscape

In the Vapor Pens category in Michigan, Hype Concentrates has seen a fluctuating performance over the recent months. Despite not making it to the top 20 in August 2023, the brand significantly improved its rank to 18th in September, only to drop back to the 30th position in October and then slightly recover to 24th in November. In comparison, Cresco Labs and Kushy Punch have also struggled to maintain a consistent rank, with both brands seeing a downward trend. On the other hand, True North Collective has managed to stay within the top 20, despite a slight drop in November. Interestingly, Good News has shown a remarkable upward trend, moving from rank 49 in August to 22 in November. In terms of sales, Hype Concentrates saw a significant increase in September, followed by a decrease in October and a subsequent increase in November. This suggests a volatile market with opportunities for Hype Concentrates to capitalize on.

Hype Concentrates market ranking for MI Vapor Pens

Hype Concentrates

Notable Products

In November 2023, the top-performing product from Hype Concentrates was the 'Watermelon Bubblegum Live Resin (1g)' from the Concentrates category, with a sales figure of 5767. Following closely were the 'Sour Animal Mints Live Sugar (1g)' and 'Purple Urkle Live Resin (1g)', both also from the Concentrates category, ranked second and third respectively. In the Vapor Pens category, the 'Watermelon Kush Distillate Cartridge (1g)' and 'Goji Berry Distillate Disposable (1g)' made it to the top five, ranking fourth and fifth. This shows a notable shift in rankings from previous months, indicating a rising preference for Concentrates among customers.

Product Rank
Category
Aug-2023
Sep-2023
Oct-2023
Nov-2023
Watermelon Bubblegum Live Resin (1g)
Concentrates
>5
>5
>5
1
Sour Animal Mints Live Sugar (1g)
Concentrates
>5
>5
>5
2
Purple Urkle Live Resin (1g)
Concentrates
>5
>5
>5
3
Watermelon Kush Distillate Cartridge (1g)
Vapor Pens
>5
>5
>5
4
Goji Berry Distillate Disposable (1g)
Vapor Pens
>5
>5
>5
5
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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