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Jan-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Hytek has shown notable performance in the Flower category. The brand climbed from the 25th position in October 2024 to a peak of 16th in both November and December, before slightly dropping to 21st in January 2025. This fluctuation indicates a strong presence in the market, although the slight dip in January might suggest some competitive pressure or seasonal variation. Despite this, their sales figures remained robust, with November being their highest sales month within this period. This suggests that Hytek is maintaining a competitive edge in the Flower category, even if not consistently ranking in the top 15.
In contrast, Hytek's performance in the Pre-Roll category in Michigan has been less consistent. The brand did not make it into the top 30 rankings in October 2024, which could be seen as a challenge for their market penetration in this category. However, there was a noticeable improvement as they climbed to 58th in November and further to 53rd in December, before slipping back to 62nd in January 2025. This upward movement during November and December highlights potential growth opportunities, although the drop in January suggests there might be factors impacting their ability to sustain this momentum. The fluctuations in their rankings and sales figures in the Pre-Roll category may warrant a strategic review to capture more market share.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Hytek has shown notable fluctuations in its ranking and sales performance from October 2024 to January 2025. Initially ranked 25th in October 2024, Hytek improved to 16th place by November and maintained this position in December, before slipping to 21st in January 2025. This trajectory indicates a competitive struggle amidst brands like Fluresh, which consistently outperformed Hytek, maintaining a rank within the top 20 throughout the period. Meanwhile, Glacier Cannabis showed volatility, dropping out of the top 20 in both November and January, which could have provided Hytek an opportunity to capitalize on. However, Carbon emerged as a formidable competitor, overtaking Hytek with a significant leap to 13th place in November, although it too experienced rank variability. Despite these challenges, Hytek's sales figures suggest a resilient performance, with a notable peak in November, indicating potential for strategic growth if market dynamics are leveraged effectively.
Notable Products
In January 2025, Pink Runtz (3.5g) emerged as the top-performing product for Hytek, leading the sales with a notable figure of 7,785 units sold. Zoap (3.5g) followed closely as the second highest-selling product, indicating strong consumer preference for flower categories. Headstash Pre-Roll (1g) climbed to the third position, showing an improvement from its fourth rank in December 2024, with sales increasing to 3,930 units. Pink Ritz (3.5g) maintained a solid presence in the market, securing the fourth spot, while Waffle Cone (3.5g) rounded out the top five. The rankings demonstrate a competitive market with slight shifts in consumer preferences from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
