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Aug-2024
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Overview
Market Insights Snapshot
IC Collective's performance in Illinois has shown a mixed trajectory across different product categories over the past few months. In the Concentrates category, the brand has maintained a steady presence within the top 30, fluctuating slightly but remaining consistent with ranks of 23, 24, 25, and 24 from May to August 2024. This stability indicates a strong foothold in the Concentrates market, despite a notable dip in sales in July. Conversely, in the Flower category, IC Collective has seen a gradual improvement, climbing from rank 42 in May to 38 in August. This upward movement, coupled with a significant sales increase in August, suggests growing consumer preference for their flower products.
On the other hand, IC Collective's performance in the Vapor Pens category has been less impressive. The brand has consistently ranked outside the top 50, with positions of 59, 58, 57, and 57 from May to August 2024. This stagnant ranking, along with a sharp decline in sales in August, indicates challenges in capturing market share within this segment. However, the Pre-Roll category tells a different story, where IC Collective has made notable gains, moving from rank 47 in May to 33 in August. This positive trend in the Pre-Roll category, alongside a steady increase in sales, highlights a growing consumer interest and potential for further market penetration.
Competitive Landscape
In the competitive Illinois Flower market, IC Collective has shown a steady upward trend in rank over the past few months, moving from 42nd in May 2024 to 38th in August 2024. This positive trajectory is indicative of growing consumer preference and effective marketing strategies. In contrast, Classix experienced a decline, dropping from 33rd in May to 41st in August, which suggests potential challenges in maintaining customer loyalty or market share. Meanwhile, Galaxy has remained relatively stable, hovering in the low 40s, which could signify a steady but limited market presence. pts: PURE showed fluctuations, peaking at 33rd in July before falling back to 37th in August, indicating a volatile market performance. Interstate 420 also saw a decline from 32nd in May to 35th in August, suggesting competitive pressures. These dynamics highlight IC Collective's potential to capitalize on its upward momentum and possibly overtake some of its competitors if the current trends continue.
Notable Products
In August 2024, Violet Chem Pre-Roll (1g) from IC Collective ranked first in sales with a notable figure of 1759 units sold, a significant jump from its third place in July. T.I.T.S. (3.5g) maintained a steady second place across the months from May to August. The new entry, Alley Cat (3.5g), secured the third position in August despite not being ranked in the previous months. T.I.T.S. Pre-Roll (1g) dropped from its consistent first place from May to July to fourth place in August. Chem Krush (3.5g) entered the rankings in July at fourth place and dropped to fifth in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
