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Jan-2025
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Overview
Market Insights Snapshot
IC Collective has shown a notable upward trajectory across various product categories in Illinois. In the concentrates category, the brand has improved its ranking from 26th in October 2024 to an impressive 18th by January 2025, indicating a strong growth in market presence. Similarly, their flower products, which were not in the top 30 in October, have climbed to 26th place by January 2025. This movement suggests a growing consumer preference for IC Collective's offerings in these segments. However, it's worth noting that their performance in the vapor pens category, while improving from 60th to 47th, still lags behind other categories, suggesting room for growth in this area.
The brand's performance in the pre-roll category also highlights a positive trend, advancing from 37th to 27th place over the same period. This indicates a strengthening foothold in the pre-roll market, which could be a result of strategic product enhancements or increased consumer demand. Despite these advancements, the absence of IC Collective from the top 30 in certain months for categories like flower and vapor pens suggests that while there's progress, the brand still faces competition and challenges in these areas. These insights provide a glimpse into IC Collective's strategic positioning and potential areas of focus for future growth in Illinois.
Competitive Landscape
In the competitive landscape of the Illinois flower category, IC Collective has shown a promising upward trajectory in terms of rank and sales over the recent months. Starting from a rank of 34 in October 2024, IC Collective improved to 26 by January 2025, indicating a steady climb in popularity and market presence. This upward movement is particularly notable when compared to brands like FloraCal Farms, which experienced a decline from rank 22 to 27 in the same period, and Seed & Strain Cannabis Co., which fluctuated slightly but remained relatively stable. IC Collective's sales have also shown a positive trend, with a significant increase from October to January, contrasting with the declining sales of FloraCal Farms. Meanwhile, Legacy Cannabis (IL) and TwentyTwenty (IL) have maintained a competitive edge, with TwentyTwenty (IL) slightly outperforming IC Collective in rank by January. These dynamics suggest that IC Collective is gaining momentum and could potentially overtake some of its competitors if the current trends continue.
Notable Products
In January 2025, the top-performing product from IC Collective was the T.I.T.S. Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from December 2024 with impressive sales of 2610 units. The T.I.T.S. (3.5g) in the Flower category debuted at rank two, showcasing strong market entry. Sweet Sting Pre-Roll (1g) climbed to the third position, improving from its fifth rank in December 2024, with notable sales growth. Lemon Diablo Pre-Roll (1g) entered the rankings at fourth place, indicating a successful launch. Alley Cat Pre-Roll (1g) experienced a drop, moving from second in December 2024 to fifth in January 2025, reflecting a decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
