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Oct-2024
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Overview
Market Insights Snapshot
IC Collective has demonstrated a varied performance across different product categories in the state of Illinois. In the Concentrates category, the brand showed a promising climb from rank 25 to 21 between July and September 2024, before dropping to 27 in October. This fluctuation suggests a potential challenge in maintaining a consistent position in the top 30. Meanwhile, in the Flower category, IC Collective made a steady ascent, reaching rank 34 in September, though it slightly dipped to 36 in October, indicating a generally positive trajectory despite minor setbacks. Notably, the brand did not make it into the top 30 for Vapor Pens, staying consistently around rank 57, which might imply a need for strategic adjustments in that category.
In the Pre-Roll category, IC Collective maintained a relatively stable presence, improving from rank 38 in July to 33 in September, before a slight decline to 35 in October. This indicates a consistent demand, albeit with room for improvement to break into the top 30. The fluctuation in sales numbers, with a notable decrease in October for Concentrates, suggests seasonal or market-driven influences that could be impacting their rankings. While the brand has shown resilience in maintaining its presence in the competitive Illinois market, the data highlights areas for potential growth and market penetration, particularly in categories where they hover outside the top 30.
Competitive Landscape
In the competitive landscape of the Illinois flower category, IC Collective has shown a dynamic shift in rankings over the past few months. Starting from July 2024, IC Collective was positioned at 42nd, and by October 2024, it had climbed to 36th. This upward trend, despite a slight dip in October, suggests a strengthening presence in the market. Notably, Galaxy has been a significant competitor, consistently ranking higher, reaching 32nd in October, with sales that surpassed IC Collective's, particularly in September. Meanwhile, nuEra maintained a relatively stable position, ranking slightly above IC Collective, but with a declining sales trend towards October. Northern Heights and Triple Seven have also been close competitors, with Northern Heights closely trailing IC Collective in rank. These dynamics indicate that while IC Collective is gaining ground, it faces stiff competition from brands like Galaxy, which have been able to maintain higher sales volumes and rankings.
Notable Products
For October 2024, IC Collective's top-performing product was the I.C.K.O. Pre-Roll (1g), which climbed to the number one position with sales reaching 1095 units. The T.I.T.S. Pre-Roll (1g) secured the second spot, experiencing a slight drop from its previous top rank in September. New entries in the rankings include OMFG (3.5g) and OMFG Pre-Roll (1g), which debuted at third and fourth places, respectively. Alley Cat Pre-Roll (1g) rounded out the top five, marking its first appearance in the monthly rankings. This shift highlights a strong performance in the Pre-Roll category for IC Collective, with notable changes in product popularity compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
