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Nov-2024
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Overview
Market Insights Snapshot
IC Collective has shown a varied performance across different product categories in Illinois. In the Concentrates category, they have maintained a presence within the top 30, although their rank has slightly declined from 21st in August to 28th in November 2024, indicating some challenges in maintaining their competitive edge. Meanwhile, in the Flower category, IC Collective hovered just outside the top 30, consistently ranking between 34th and 36th over the same period. The Pre-Roll category saw a similar trend, with a ranking that slipped from 29th in August to 35th by November, reflecting a potential need to bolster their market strategy or product offerings in this area.
On the other hand, their performance in the Vapor Pens category in Illinois is noteworthy, albeit still outside the top 30, with a steady improvement from 61st in August to 58th in November. This upward trend suggests a gradual strengthening in consumer preference or market penetration, which could be a positive sign for future growth. However, the fact that IC Collective has not managed to break into the top 30 in this category indicates room for improvement. Despite these challenges, the brand's ability to maintain a presence in multiple categories across a competitive market like Illinois is commendable and suggests potential for strategic growth with the right adjustments.
Competitive Landscape
In the competitive landscape of the Illinois flower category, IC Collective has shown a relatively stable performance from August to November 2024, maintaining a rank around the mid-30s. Despite a slight dip in sales each month, IC Collective's rank remained consistent, indicating that other brands experienced similar challenges. Notably, Verano improved its rank from 37th in August to 30th in October, although it dropped back to 35th in November, suggesting a volatile performance. Meanwhile, Fig Farms demonstrated a significant upward trend, climbing from 35th in August to 27th in October, before settling at 32nd in November, which could pose a competitive threat to IC Collective if this trend continues. Galaxy also maintained a competitive edge, consistently ranking higher than IC Collective, although it experienced a slight decline from 30th in September to 33rd in November. These dynamics highlight the competitive pressures IC Collective faces in maintaining its market position amidst fluctuating performances by its rivals.
Notable Products
In November 2024, the top-performing product from IC Collective was the T.I.T.S. Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking from September. Sweet Sting (3.5g) in the Flower category rose to second place, with notable sales of 763 units, marking its debut in the rankings. Alley Cat Pre-Roll (1g) entered the rankings at third place, while T.I.T.S. (3.5g) in the Flower category dropped to fourth place from its previous second-place ranking in September. One Way Pre-Roll (1g) rounded out the top five, making its first appearance in the rankings. These shifts indicate a dynamic change in consumer preferences and product performance for IC Collective in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
