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Mar-2025
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Overview
Market Insights Snapshot
IC Collective has shown a varied performance across categories in Illinois over the past few months. In the Concentrates category, the brand has made notable progress, climbing from 23rd place in December 2024 to 15th place by March 2025. This upward trend suggests a growing consumer preference for their concentrate products. The Flower category, however, presents a more fluctuating picture. IC Collective improved its ranking from 29th in December to 23rd in January, only to drop to 28th by March. Despite this volatility, the brand's presence in the top 30 indicates a steady demand for its flower products.
In the Pre-Roll category, IC Collective managed to enter the top 30 in January and maintained its position through March, peaking at 30th place. This indicates a positive reception of their pre-roll offerings, though they remain on the cusp of the top tier. Meanwhile, their performance in the Vapor Pens category has not yet broken into the top 30, with rankings remaining in the 40s. This suggests that while there is some traction, there is still significant room for growth in this segment. Overall, IC Collective's performance in Illinois demonstrates both strengths and areas for potential improvement across different product categories.
Competitive Landscape
In the competitive landscape of the Illinois flower category, IC Collective has experienced fluctuating ranks from December 2024 to March 2025, indicating a dynamic market presence. Starting at rank 29 in December 2024, IC Collective improved to rank 23 in January 2025, but then saw a slight decline to rank 26 in February and further to rank 28 in March. This suggests a competitive pressure from brands like FloraCal Farms, which maintained a relatively stable rank, and Galaxy, which showed a notable drop to rank 30 in March. Meanwhile, Binske demonstrated a consistent upward trend, moving from rank 40 in December to 29 in March, potentially capturing market share. The sales figures reflect these trends, with IC Collective's sales peaking in January but declining by March, whereas Binske's sales showed a steady increase. This competitive environment underscores the need for IC Collective to strategize effectively to maintain and improve its market position amidst the shifting ranks of its competitors.
Notable Products
In March 2025, IC Collective's top-performing product was T.I.T.S. Pre-Roll (1g) within the Pre-Roll category, maintaining its first-place rank from December 2024 and January 2025, despite a slight sales dip to 1915 units. OMFG (3.5g) emerged as a strong contender in the Flower category, securing the second rank with notable sales of 1533 units. T.I.T.S. (3.5g) held steady at third place in the Flower category, after a climb from fifth in December 2024. Alley Cat Pre-Roll (1g) re-entered the rankings at fourth place, indicating a resurgence in popularity. C.T.C. (3.5g) made its debut in March 2025 at fifth place, suggesting potential growth in future months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
