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Dec-2024
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Overview
Market Insights Snapshot
Impressed has shown notable progress in the Massachusetts market, particularly in the Pre-Roll category. From September to December 2024, the brand improved its ranking significantly, moving from 77th to an impressive 17th position. This upward trend is indicative of a strong market presence and growing consumer preference. In contrast, the Flower category saw a more modest climb, starting at 83rd and progressing to 62nd by December. While not as dramatic as the Pre-Roll category, the steady improvement suggests a consistent performance that could potentially lead to further advancements in the future.
Interestingly, the absence of Impressed from the top 30 rankings in some categories across other states highlights areas for potential growth and expansion. This gap could be seen as an opportunity for the brand to strategize and target markets where their presence is currently lacking. In Massachusetts, the substantial increase in Pre-Roll sales, particularly from October to December, underscores a successful market strategy that could be replicated in other regions. The data suggests that while Impressed has made significant strides in certain areas, there remains untapped potential in others that could be explored for future growth.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, Impressed has demonstrated a remarkable upward trajectory in its rankings over the last few months of 2024. Starting from a rank of 77 in September, Impressed has climbed to an impressive 17 by December, indicating a significant improvement in market presence and consumer preference. This upward movement is notable when compared to competitors like Glorious Cannabis Co., which fluctuated between ranks 14 and 19, and Headliners, which remained relatively stable but lower in rank. Meanwhile, Fathom Cannabis also showed a positive trend, moving from rank 46 to 15, yet Impressed's rapid ascent suggests a more aggressive capture of market share. This shift in rankings is further underscored by the substantial increase in Impressed's sales figures, reflecting a growing consumer base and potentially more effective marketing strategies compared to its peers.
Notable Products
In December 2024, Ice Cream Cake Pre-Roll (1g) emerged as the top-performing product for Impressed, climbing from the third position in November to first place with impressive sales of 10,823 units. Apples & Bananas Pre-Roll (1g) also saw a significant rise in popularity, moving from fourth to second place, closely trailing the leader. Truffle Cake Pre-Roll (1g), which held the second position in November, dropped to third place, indicating a slight decrease in its sales momentum. Banoreoz Pre-Roll (1g) debuted in the rankings at fourth place, showcasing a strong entry with notable sales. Gypsie Road Pre-Roll (1g) also made its first appearance in the top five, securing the fifth position, highlighting a growing interest in new products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
