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Oct-2024
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Overview
Market Insights Snapshot
In the state of Illinois, In House demonstrates a steady presence in the Vapor Pens category, maintaining a consistent ranking around the 11th position over the months from July to October 2024. Despite a slight dip in sales from August to October, the brand has managed to hold its ground, indicating a strong consumer base or effective market strategies. On the other hand, the Edible category shows a more fluctuating performance, with rankings outside the top 30, suggesting challenges in gaining a foothold in this segment within Illinois. This disparity between categories could point to varying consumer preferences or competitive pressures in the local market.
In Massachusetts, In House has shown a notable upward trajectory in the Edible category, climbing from the 20th to the 17th rank by October 2024. This positive movement is accompanied by an increase in sales, reflecting growing consumer interest or successful marketing efforts. Conversely, the Flower category tells a different story, with the brand's ranking declining to the 30th position by October, a potential signal of increasing competition or shifting consumer preferences. Meanwhile, in Maryland, In House maintains a strong position in the Edible and Vapor Pens categories, consistently ranking within the top 10, which highlights its robust market presence and possibly effective product offerings in these segments.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, In House has experienced fluctuations in its ranking over the past few months, indicating a dynamic market presence. Notably, In House achieved its highest rank of 9th in August 2024, driven by a surge in sales, but subsequently dropped back to 11th by October 2024. This fluctuation suggests competitive pressure from brands like Simply Herb, which maintained a steady position at 10th in September and October, and Rove, which improved its rank from 17th in July to 12th by October, indicating a strong upward trend in sales. Meanwhile, Cresco Labs consistently held a higher rank, oscillating between 8th and 9th, suggesting a stable market position. The competitive dynamics highlight the need for In House to strategize effectively to regain and sustain higher rankings amidst strong contenders.
Notable Products
In October 2024, In House's CBD/THC 5:1 Blood Orange Gummies 10-Pack maintained its top position in the Edible category with impressive sales of 8,625. The Peach Mango Gummies 10-Pack followed closely, holding steady at the second rank, showing a notable increase from its fourth position in August. The Blue Dream Distillate Disposable improved its standing in the Vapor Pens category, climbing to third place from its previous fifth rank in September. Cherry Lemonade Gummies experienced a slight decline, moving from third to fourth place. The new entrant, CBD/THC 1:1 Strawberry Gummies, debuted at fifth place, adding diversity to the Edible category lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
