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Jan-2025
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Overview
Market Insights Snapshot
In the state of Illinois, In House exhibited notable performance fluctuations across different categories. In the Edible category, the brand managed to climb into the top 30 by December 2024, securing the 28th position, although it experienced a slight drop to 29th in January 2025. The Flower category, however, displayed more volatility, as In House fell out of the top 30 in October 2024, briefly re-entered in November and December, then dropped to 45th by January 2025. Meanwhile, the Vapor Pens category remained a stronghold for the brand, consistently maintaining a position within the top 11 from October 2024 to January 2025, despite a reduction in sales in the last month of this period.
In Massachusetts, In House's performance in the Edible category showed a positive upward trend, improving its rank from 16th in October 2024 to 12th by January 2025. This upward momentum was mirrored by an increase in sales during the same period. The Flower category saw a mixed performance, with the brand fluctuating between 20th and 24th positions, indicating a stable but non-dominant presence. In contrast, the Vapor Pens category experienced a decline in rank, slipping from 18th in October 2024 to 23rd by January 2025, reflecting potential challenges in maintaining competitive sales in this segment. In Maryland, In House maintained a strong presence in both the Edible and Vapor Pens categories, consistently ranking within the top 7, although the Flower category saw the brand drop out of the top 30 after October 2024, indicating a possible area for improvement.
Competitive Landscape
In the Illinois Vapor Pens category, In House has maintained a relatively stable position, consistently ranking at 11th place from October 2024 to January 2025, except for a slight improvement to 10th in November 2024. This steadiness in rank suggests a consistent demand for In House products, although it faces stiff competition from brands like Rove, which consistently ranks higher, peaking at 7th in November 2024. Meanwhile, STIIIZY and The Botanist have shown less stability, with STIIIZY maintaining the 12th position from November 2024 to January 2025 and The Botanist fluctuating between 13th and 15th. Notably, Midweek Friday has shown some volatility, dropping to 11th in November 2024 but recovering to 10th by January 2025. These dynamics indicate that while In House is holding its ground, there is potential for growth if it can capitalize on the fluctuations of its competitors.
Notable Products
In January 2025, the top-performing product for In House was the Peach Mango Gummies 10-Pack (100mg), maintaining its first-place rank from the previous months with sales of 7043 units. The Cherry Lemonade Fast Acting Gummies 10-Pack (100mg) held steady at the second spot, having climbed from fourth in October 2024. The CBD/THC 5:1 Blood Orange Gummies 20-Pack (500mg CBD, 100mg THC) ranked third, dropping from its top position in October 2024. The CBD/THC 1:1 Strawberry Gummies 10-Pack (100mg CBD, 100mg THC) consistently remained in fourth place over the months. Notably, the CBD/THC/CBN 3:2:1 Blueberry Dreams Gummies 20-Pack (150mg CBD, 100mg THC, 50mg CBN) entered the rankings in January 2025 at fifth place, indicating a new interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
