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Dec-2024
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Overview
Market Insights Snapshot
In the state of Illinois, In House has shown notable progress, particularly in the Edible category, where it has gradually climbed from the 35th rank in September 2024 to the 31st by December 2024. This upward movement suggests a growing consumer preference for their products in this category. However, the Flower category presents a mixed picture; In House was not ranked in September but appeared at the 44th spot in October, rose to 32nd in November, and then slightly dropped to 35th in December. This fluctuation indicates a less stable position in the Flower market. Meanwhile, their Vapor Pens have maintained a steady presence, consistently holding the 11th rank from October through December, reflecting a strong foothold in this segment.
In Massachusetts, In House's performance in the Edible category has been commendable, with a steady rise from 18th place in September to 16th by December. This consistent improvement points to increasing brand strength in the edible market. Conversely, the Vapor Pens category has seen a decline, with the brand dropping from 15th in September to 21st by November and maintaining that position through December, indicating challenges in retaining market share. In Maryland, the brand's Edible products have consistently held the 6th rank, showcasing strong consumer loyalty. However, the Flower category has seen the brand drop out of the top 30 by November, a potential area of concern for In House. Vapor Pens remain robust in Maryland, consistently ranking 7th from October to December, suggesting a stable consumer base.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, In House has shown a consistent performance, maintaining its rank at 11th place from October to December 2024. This stability is particularly notable given the fluctuations among its competitors. For instance, Rove improved its position from 12th in September to 9th in December, indicating a strong upward trend in sales. Meanwhile, STIIIZY experienced a more volatile ranking, moving from 13th in September to 12th in December, suggesting some instability in its market presence. Midweek Friday has also shown resilience, maintaining a rank close to In House, fluctuating between 9th and 10th place. The consistent ranking of In House, despite the dynamic shifts in its competitors' standings, highlights its steady market presence, though it may need to strategize to climb higher in the rankings amidst the competitive pressures from brands like Rove and Midweek Friday.
Notable Products
For December 2024, the top-performing product from In House is Peach Mango Gummies 10-Pack (100mg) in the Edible category, maintaining its number one rank from November with sales of 8,581 units. Cherry Lemonade Fast Acting Gummies 10-Pack (100mg) climbed to the second position from third place the previous month, showing a strong increase in sales to 8,408 units. CBD/THC 5:1 Blood Orange Gummies 20-Pack (500mg CBD, 100mg THC) dropped to third place after holding the top spot in September and October, with sales of 7,790 units. CBD/THC 1:1 Strawberry Gummies 10-Pack (100mg CBD, 100mg THC) remained steady at fourth place, continuing its consistent sales growth over the months. Blue Dream Distillate Disposable (0.5g) in the Vapor Pens category held onto the fifth spot, recovering slightly with sales of 4,487 units after a decline in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
