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Nov-2024
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Overview
Market Insights Snapshot
In House has shown a mixed performance across different states and categories, with notable trends worth discussing. In Illinois, the brand's performance in the Edible category has seen a slight upward trajectory, improving from a rank of 34 in August 2024 to 31 by November. This indicates a strengthening presence in the state, despite not being in the top 30 initially. Conversely, their Vapor Pens category maintained a steady position around the top 10, although there was a slight decline in sales from August to November, suggesting potential market saturation or increased competition. On the other hand, in Massachusetts, the Edible category has consistently performed well, holding steady at rank 17 from October to November, reflecting consumer preference stability in this segment.
In Maryland, In House's Edible category has maintained a solid position, consistently ranking sixth from September to November. This consistency highlights a strong foothold in the Maryland market. However, their Flower category did not make it into the top 30 in August and has struggled to climb higher, only reaching the 38th position in September, which could indicate challenges in gaining traction in this segment. The Vapor Pens category in Maryland, however, has shown resilience, hovering around the top 10, which suggests a stable demand for their products despite fluctuations in sales figures. Overall, In House's performance across these states illustrates both opportunities for growth and areas needing strategic focus.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, In House has demonstrated a relatively stable performance in the rankings over the past few months, maintaining a position around 9th to 11th place. Despite a slight decline in sales from August to November, In House's rank remained consistent at 11th place in both October and November. This indicates a competitive resilience despite market fluctuations. In comparison, Rove has shown a notable upward trend, improving its rank from 13th in August to 9th in November, which suggests a significant increase in market share. Meanwhile, STIIIZY experienced a more volatile performance, with its rank fluctuating and ending at 12th in November. Simply Herb and Midweek Friday have also shown fluctuations, with Simply Herb dropping to 13th in November and Midweek Friday returning to 10th place after peaking at 8th in October. These dynamics suggest that while In House maintains a steady presence, competitors like Rove are aggressively climbing the ranks, potentially challenging In House's market position in the near future.
Notable Products
In November 2024, the top-performing product for In House is the Peach Mango Gummies 10-Pack (100mg) in the Edible category, which rose to the number one spot with sales of 9144 units. The CBD/THC 5:1 Blood Orange Gummies 10-Pack (500mg CBD, 100mg THC), which previously held the top rank, slipped to second place. Cherry Lemonade Fast Acting Gummies 10-Pack (100mg) improved its position to third place from fourth in October. The CBD/THC 1:1 Strawberry Gummies 10-Pack (100mg CBD, 100mg THC) also showed growth, moving up to fourth place. Notably, the Blue Dream Distillate Disposable (0.5g) in the Vapor Pens category dropped to fifth place from third in October, indicating a shift in consumer preferences towards edibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
