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Dec-2024
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Overview
Market Insights Snapshot
Incredibles has demonstrated a strong performance across various states, particularly in the Edible category. In Illinois, the brand has consistently maintained its top rank over the months from September to December 2024, indicating a robust market presence and consumer preference. Similarly, in Ohio, Incredibles has held the number one position, showing a significant upward trend in sales figures, which suggests increasing popularity and market penetration. However, in Maryland, while the brand started at the top, a slight dip to the second position from October onward indicates growing competition or shifting consumer preferences.
In Colorado and Massachusetts, Incredibles has maintained a steady rank of eighth and seventh, respectively, in the Edible category. This stability suggests a consistent consumer base, although it may also highlight potential areas for growth if the brand aims to climb higher in these competitive markets. Notably, in Nevada, Incredibles improved its ranking from third to second by December, indicating a positive trajectory in consumer acceptance and market share. The absence of rankings outside the top 30 in any state signifies a commendable presence across the board, though it also underscores the opportunity for Incredibles to further enhance its standing in states where it is not leading.
Competitive Landscape
In the Illinois edible cannabis market, Incredibles has consistently maintained its leadership position, ranking first from September to December 2024. This stability in rank suggests a strong brand loyalty and effective market strategies. In contrast, Wyld and Wana have experienced fluctuations, with Wyld moving between second and third place, and Wana shifting from second to third and back. Despite these changes, both competitors have shown a positive sales trajectory, although their sales figures remain notably lower than Incredibles. This indicates that while Incredibles continues to dominate, there is a competitive pressure from brands like Wyld and Wana, which are gaining traction and could potentially challenge Incredibles' top spot if current trends continue.
Notable Products
In December 2024, the top-performing product from Incredibles was the THC/CBN 5:1 Snoozzzeberry Gummies 10-Pack, maintaining its number one rank from the previous three months with sales of 37,820 units. The CBG/CBN/THC 1:1:2 Snoozzzierberry Gummies 10-Pack held steady in the second spot, showing a consistent performance throughout the last four months. Mon Cherry Gummies 10-Pack remained in the third position, with a notable increase in sales compared to previous months. Summer Peach Gummies 10-Pack rose from fifth to fourth place, reversing its downward trend from earlier in the year. Greener Apple Gummies 10-Pack, a newer entry, debuted in fourth place in November and settled in fifth for December, indicating strong market acceptance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
