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Oct-2024
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Overview
Market Insights Snapshot
Incredibles has demonstrated a consistent performance across various states, particularly in the Edible category. In Illinois, the brand has maintained its top position from July to October 2024, indicating a strong market presence and consumer preference. Similarly, in Maryland and Ohio, Incredibles has held the number one rank since August 2024, showcasing its ability to capture and sustain a leading position in these markets. In Nevada, the brand consistently ranked third, reflecting a stable foothold in the competitive edible market. Meanwhile, in Colorado, Incredibles has maintained its eighth position since August, indicating a steady yet potentially challenging market environment compared to other states where it ranks higher.
In Massachusetts, Incredibles experienced a slight fluctuation, moving from the eighth position in July to the seventh position in September and October 2024, suggesting a positive upward trajectory. The brand's absence from the top 30 in any state or category would be a cause for concern, but Incredibles has managed to secure a position in all listed states, which highlights its broad appeal and strategic market penetration. Notably, the brand's sales in Colorado showed a significant increase in October, suggesting potential growth opportunities in a market where it has been relatively stable in terms of ranking. These movements across different states underscore Incredibles' strong market strategies and its ability to adapt to varying consumer demands and competitive landscapes.
Competitive Landscape
In the competitive landscape of the Edible category in Illinois, Incredibles has maintained a stronghold on the market by consistently ranking as the number one brand from July to October 2024. This stability in rank underscores their robust market presence and consumer preference. In contrast, Wyld and Wana have experienced fluctuations, with Wyld overtaking Wana for the second position in September and October 2024. Despite these shifts, both competitors have not surpassed Incredibles in sales, indicating a significant gap in consumer loyalty and brand strength. The consistent top ranking of Incredibles suggests a strong brand strategy and product appeal, positioning them favorably against competitors in the Illinois edible market.
Notable Products
In October 2024, the top-performing product from Incredibles was the THC/CBN 5:1 Snoozzzeberry Gummies 10-Pack, which rose to the number one rank with sales reaching 40,374 units. The CBG/CBN/THC 1:1:2 Snoozzzierberry Gummies 10-Pack, previously holding the top spot, moved to second place. Mon Cherry Gummies 10-Pack improved its position to third, continuing its upward trend from fifth in July. Summer Peach Gummies 10-Pack maintained its position at fourth, despite a slight dip in sales. Notably, the CBD/THC 1:1 Strahhhberry Gummies 10-Pack entered the rankings for the first time, debuting at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
