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Jan-2025
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Overview
Market Insights Snapshot
Incredibles has shown remarkable consistency in the Edible category across several states, maintaining top positions and demonstrating a strong market presence. In Illinois and Ohio, Incredibles has consistently held the number one rank from October 2024 through January 2025. This sustained leadership underscores their dominance and popularity in these markets. Meanwhile, in Maryland, the brand has managed to secure the second position consistently, indicating a robust performance albeit with a slight dip in sales during November 2024. In Nevada, Incredibles improved its rank from third to second place by December 2024, reflecting positive momentum in sales performance.
Incredibles' performance in Colorado and Massachusetts also highlights their steady positioning in the Edible category, consistently ranking eighth and seventh, respectively. However, the brand's venture into the Vapor Pens category in Massachusetts has not broken into the top 30, as evidenced by its rankings of 42, 41, and 39 in the last three months of analysis. This indicates room for growth and potential strategic adjustments in this segment. Overall, while Incredibles excels in the Edible category across multiple states, the brand's expansion into other product categories presents both challenges and opportunities for future growth.
Competitive Landscape
In the competitive landscape of the Illinois edibles market, Incredibles has consistently maintained its top position from October 2024 through January 2025, showcasing its strong brand presence and consumer loyalty. This stability in rank is particularly noteworthy given the dynamic shifts among its closest competitors. Wyld, which held the second position in October 2024, experienced a decline to third place in November 2024 and has remained there since, indicating potential challenges in sustaining its earlier momentum. Conversely, Wana has shown a positive trajectory, climbing from third to second place in November 2024 and maintaining this rank through January 2025. Despite these shifts, Incredibles' ability to hold the number one spot underscores its effective market strategies and strong consumer appeal, positioning it favorably against competitors whose sales figures, while substantial, have not surpassed those of Incredibles.
Notable Products
In January 2025, the top-performing product from Incredibles was the CBG/CBN/THC 1:1:2 Snoozzzierberry Gummies 10-Pack, which rose to the number one spot with sales of 36,788. The THC/CBN 5:1 Snoozzzeberry Gummies 10-Pack, previously holding the top rank, moved to second place. Greener Apple Gummies 10-Pack showed a significant improvement, climbing to the third position from fifth in December 2024. Mon Cherry Gummies 10-Pack maintained a steady performance, ranking fourth throughout the assessed months. The THC/CBG 1:1 Sour Blue Razzberry Gummies 10-Pack entered the rankings in January at fifth place, indicating growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
