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Nov-2024
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Overview
Market Insights Snapshot
Incredibles has shown a consistent performance across several states in the Edible category. In Colorado, the brand maintains a steady 8th rank over the months from August to November 2024, with sales showing a gradual increase, indicating a stable market presence. Meanwhile, in Illinois, Incredibles holds a strong position, consistently ranking 1st, although sales figures have shown a slight fluctuation. This suggests that while the brand is leading the market, there may be competitive pressures affecting sales volumes. In Massachusetts, the brand improved its ranking from 9th in August to 7th in September and maintained this position through November, with a significant increase in sales, especially noted in November.
In Maryland, Incredibles started off as the top-ranked brand in August and September but saw a slight decline to 2nd place in October and November, which may suggest increasing competition or shifts in consumer preferences. Similarly, in Nevada, the brand has maintained a consistent 3rd place ranking, with a notable upward trend in sales, particularly from October to November. Ohio presents an interesting case where Incredibles has consistently held the top position, and there was a remarkable spike in sales in November, hinting at either a successful marketing campaign or increased consumer demand during this period. However, the absence of Incredibles in the top 30 rankings in other states or provinces suggests areas where the brand could potentially expand or improve its market strategy.
Competitive Landscape
In the competitive landscape of the edible category in Illinois, Incredibles has consistently maintained its top position from August to November 2024, demonstrating a strong market presence and customer loyalty. Despite a slight fluctuation in sales figures, Incredibles has managed to keep its rank steady, indicating resilience against market dynamics. Meanwhile, Wana and Wyld have been vying for the second and third positions, with Wana briefly dropping to third place in October before regaining its second-place standing in November. This jockeying for position between Wana and Wyld highlights the competitive pressure in the market, yet Incredibles' ability to maintain the lead suggests a robust brand strategy and customer engagement that competitors are striving to match. The data underscores the importance of strategic positioning and brand loyalty in sustaining market leadership in the dynamic cannabis edibles sector in Illinois.
Notable Products
In November 2024, the top-performing product for Incredibles was the THC/CBN 5:1 Snoozzzeberry Gummies 10-Pack, maintaining its number one rank from October with a notable sales figure of 33,985. The CBG/CBN/THC 1:1:2 Snoozzzierberry Gummies 10-Pack held steady at the second position, showing consistent performance over the past months. Mon Cherry Gummies 10-Pack retained its third spot from October to November, indicating stable demand. Greener Apple Gummies entered the rankings at fourth place, marking its first appearance in the top five. Summer Peach Gummies slipped from fourth to fifth place, reflecting a slight decline in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
