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Aug-2024
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Overview
Market Insights Snapshot
IO Extracts has shown notable performance in the Arizona market, particularly in the Concentrates category. Over the span from May to August 2024, the brand has consistently maintained a top 10 position, with a significant upward trend. Starting at rank 9 in May, IO Extracts moved down slightly to rank 10 in June, but then improved to rank 8 in July and further to rank 6 in August. This positive trajectory highlights a growing acceptance and preference for their products among consumers in the Concentrates category. However, it is worth noting that the brand's sales dipped slightly in June before rebounding in the following months, indicating potential seasonal or market fluctuations.
In the Vapor Pens category, IO Extracts has also maintained a steady presence within the top 10 rankings in Arizona. From May through August, the brand held ranks 9 and 10 consistently, demonstrating stable performance without significant volatility. This consistency suggests a loyal customer base and reliable market demand for their Vapor Pens. Despite the stable rankings, the sales figures for this category show a progressive increase each month, culminating in a notable surge by August. This trend indicates that while the brand's market position remained relatively unchanged, its market share and consumer reach are expanding.
Competitive Landscape
In the competitive landscape of Vapor Pens in Arizona, IO Extracts has shown consistent performance, maintaining its rank at 10th place from June to August 2024. Despite a slight dip in June, IO Extracts' sales have been on an upward trajectory, increasing from $620,574 in May to $694,190 in August. This steady growth contrasts with the performance of competitors like Jeeter, which has seen a decline in sales from $858,474 in May to $828,998 in August, and CAKE she hits different, which has fluctuated but remained lower in rank. Notably, WTF Extracts has surged ahead, climbing from 13th place in May to 8th place in August, with sales peaking at over $1 million. Meanwhile, Drip Oils + Extracts has shown improvement but remains outside the top 10. These dynamics suggest that while IO Extracts is holding its ground, it faces significant competition from brands that are either stabilizing or rapidly gaining market share.
Notable Products
In August 2024, the top-performing product from IO Extracts was Sour Diesel Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from July and achieving sales of 2080 units. Following closely in second place was Strawberry Milkshake Distillate Cartridge (1g), which improved its position from fifth in July to second in August with notable sales growth. Blue Milk Distillate Disposable (1g) made a significant leap to third place in August, marking its first appearance in the top five since June. Lemon Haze Distillate Disposable (1g) dropped from second to fourth place, while Pineapple Express Distillate Cartridge (1g) rounded out the top five, slipping one spot from fourth in July. Overall, these shifts highlight dynamic changes in consumer preferences and product performance within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
