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Jan-2025
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Overview
Market Insights Snapshot
IO Extracts has demonstrated noteworthy performance in the Arizona market, particularly in the Concentrates category. Over the four-month period from October 2024 to January 2025, the brand has maintained a strong presence, consistently ranking within the top 10. Notably, their rank improved from 6th in October to 3rd in November, indicating a positive upward trend, although it slightly dipped to 5th and then 4th in December and January, respectively. This fluctuation suggests a competitive landscape but also highlights IO Extracts' resilience and ability to maintain a strong market position. In contrast, their performance in the Pre-Roll category is less prominent, as they did not make it into the top 30 until January 2025, where they ranked 52nd, suggesting potential growth opportunities in this segment.
In the Vapor Pens category, IO Extracts has shown consistent performance, maintaining a steady 10th position from October through December 2024, before slightly dropping to 11th in January 2025. This consistency indicates a steady demand for their products, although the slight drop at the start of 2025 might warrant a closer look to ensure they can regain and possibly improve their ranking. The sales figures reflect a decline from October to December, with a slight recovery in January, which may suggest seasonal trends or shifts in consumer preferences. Overall, while IO Extracts has established a strong foothold in certain categories within Arizona, there remains untapped potential in others, offering avenues for strategic growth and market expansion.
Competitive Landscape
In the competitive landscape of Vapor Pens in Arizona, IO Extracts has experienced some fluctuations in its market position from October 2024 to January 2025. Initially ranked at 10th place in October and November 2024, IO Extracts maintained its position before slipping to 11th in January 2025. This slight decline in rank coincides with a decrease in sales, which contrasts with the performance of competitors such as iLava, which consistently held the 8th and 9th positions during this period, albeit with a downward sales trend. Meanwhile, The Giving Tree showed a positive sales trajectory, improving its rank from 13th to 11th in December before settling at 12th in January. Notably, Canamo demonstrated volatility, moving from 11th to 9th, then dropping to 14th before rebounding to 10th. The emerging presence of GRAS Cannabis, which entered the top 20 in December and climbed to 13th by January, further intensifies competition. These dynamics suggest that IO Extracts must strategize to stabilize and potentially enhance its market position amidst a competitive and shifting landscape.
Notable Products
In January 2025, IO Extracts' top-performing product was the Lemon Haze Distillate Disposable (1g) in the Vapor Pens category, climbing to the first rank with sales figures reaching 1437 units. Sour Diesel Distillate Cartridge (1g) also showed strong performance, moving up to the second position from the fifth in December 2024. Pineapple Express Distillate Cartridge (1g) maintained a consistent presence, though it dropped to the third rank after leading in the previous two months. Blue Milk Distillate Disposable (1g) held steady at fourth position, showing a gradual increase in sales from December. Granddaddy Purple Distillate Cartridge (1g) returned to the rankings at fifth place after being unranked in December, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
