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Nov-2024
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Overview
Market Insights Snapshot
In the Arizona market, IO Extracts has shown varied performance across different categories. Specifically, in the Concentrates category, the brand experienced a decline in rankings from 5th place in August 2024 to 11th place in October, before slightly recovering to 9th place in November. This fluctuation suggests a competitive landscape and potential challenges in maintaining a stronghold in the Concentrates market. Despite the drop in rankings, the sales figures indicate a rebound in November, pointing to a possible strategic adjustment or seasonal demand influencing their performance.
On the other hand, IO Extracts has maintained a more stable presence in the Vapor Pens category within Arizona. The brand consistently held the 10th position from August to October 2024, before advancing to 9th place in November. This steady performance, coupled with an increase in sales from September to November, suggests resilience and a growing consumer base for their Vapor Pens. The ability to climb the ranks in such a competitive category indicates that IO Extracts may be effectively leveraging product quality or marketing strategies to enhance their visibility and consumer preference.
Competitive Landscape
In the competitive landscape of Vapor Pens in Arizona, IO Extracts has shown a steady presence, maintaining a rank of 10th from August to October 2024, with a slight improvement to 9th in November 2024. This indicates a positive trend in their market position, albeit still trailing behind competitors such as WTF Extracts, which saw a notable spike in September, reaching 5th place, and maintaining a higher sales volume throughout the period. Similarly, iLava consistently held the 8th position, outperforming IO Extracts in sales. Despite these challenges, IO Extracts has managed to outperform Canamo and Drip Oils + Extracts, which have not broken into the top 10, indicating that while IO Extracts is not leading the pack, it is solidifying its position in the mid-tier of the market.
Notable Products
In November 2024, the top-performing product from IO Extracts was the Pineapple Express Distillate Cartridge (1g) in the Vapor Pens category, climbing from third place in October to secure the first position with sales of 1438 units. The Lemon Haze Distillate Disposable (1g) maintained its strong performance, holding steady in second place with 1404 units sold. The Granddaddy Purple Distillate Cartridge (1g) showed a notable improvement, moving up from fifth to third place, indicating a positive trend in consumer preference. The Blue Milk Distillate Disposable (1g) re-entered the rankings at fourth place, having not been ranked in the previous months. Meanwhile, the Strawberry Milkshake Distillate Cartridge (1g) slipped slightly to fifth place, continuing a downward trend from its second-place ranking in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
