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Aug-2024
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Overview
Market Insights Snapshot
iTHaCa Cultivated has shown notable progress in the New York market, particularly in the Flower category. In May 2024, the brand was ranked 49th, which was outside the top 30 brands. However, by August 2024, iTHaCa Cultivated had ascended to the 26th position. This upward trajectory suggests a strong market presence and growing consumer acceptance. Such a significant climb within a few months indicates effective strategies and possibly increased distribution or product quality improvements.
While the brand's performance in New York has been impressive, it is essential to note that it was not in the top 30 brands for the Flower category in May and June 2024. This absence could be seen as a challenge or an area where the brand had to overcome significant competition. However, the rapid improvement in rankings from July to August 2024 shows a positive trend and a potential for continued growth. This data underscores the dynamic nature of the cannabis market and highlights the importance of strategic adjustments to capture market share.
Competitive Landscape
In the competitive landscape of the Flower category in New York, iTHaCa Cultivated has shown a notable upward trend in its rankings and sales over the past few months. Starting from a rank of 49 in May 2024, iTHaCa Cultivated has steadily climbed to reach the 26th position by August 2024. This positive trajectory is indicative of the brand's growing market presence and consumer preference. In comparison, Cheech & Chong's has also seen an improvement, moving from outside the top 20 in May to the 24th position in July, although it did not maintain this rank in August. Florist Farms, while experiencing fluctuations, remained relatively stable, peaking at 14th in May but dropping to 25th by August. Meanwhile, FLWR CITY and Etain have shown mixed results, with FLWR CITY improving from 37th to 28th and Etain from 44th to 27th over the same period. These dynamics suggest that while iTHaCa Cultivated is gaining traction, it faces stiff competition from established brands that are also vying for higher market share in New York's Flower category.
Notable Products
In August 2024, the top-performing product for iTHaCa Cultivated was Spritzer (14g), which climbed to the number one spot with notable sales of 384 units. Spritzer (3.5g) followed closely in second place, marking its first appearance in the rankings. Sour Diesel (3.5g) dropped to third place after holding the top position in May and July, and second place in June. Sunset Sherbert (14g) maintained a steady performance, ranking fourth in August, up from fifth in June but down from third in July. Wedding Crasher (3.5g) rounded out the top five, showing a slight decline from its fourth-place ranking in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
