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Jan-2025
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Overview
Market Insights Snapshot
Jams has demonstrated varied performance across different states, particularly in the Edible category. In Arizona, the brand maintained a steady presence, holding a consistent ranking within the top 10, though it slipped slightly from 8th in October 2024 to 10th by January 2025. This indicates a stable yet slightly declining performance. Meanwhile, in Illinois, Jams experienced a more dynamic trajectory, improving from the 23rd position in October 2024 to 19th by January 2025, suggesting an upward trend in market penetration. However, in Massachusetts, Jams was on the cusp of falling out of the top 30 in October 2024 but managed to climb to 28th by January 2025, indicating a slow but positive growth in brand recognition and sales.
In Maryland, Jams showed a strong performance, peaking at 8th place in December 2024 before settling at 11th in January 2025, reflecting a temporary boost possibly due to seasonal factors or successful marketing campaigns. The brand also maintained a solid position in Nevada, consistently holding the 7th spot from November 2024 through January 2025. In Ohio, Jams improved significantly from 24th in October 2024 to 14th in December, before slightly dropping to 17th in January 2025, indicating a volatile yet overall positive growth trend. Notably, Jams was absent from the top 30 rankings in some states, which highlights areas of potential growth and market expansion opportunities for the brand.
Competitive Landscape
In the Maryland edible cannabis market, Jams has demonstrated a dynamic shift in its competitive positioning from October 2024 to January 2025. Initially ranked 14th in October, Jams climbed to an impressive 8th position by December, before slightly dropping to 11th in January. This fluctuation in rank is mirrored by its sales trajectory, which peaked in December, suggesting a strong consumer response during the holiday season. In comparison, Smokiez Edibles consistently maintained a higher rank, peaking at 8th in January, indicating robust brand loyalty. Meanwhile, Beboe showed volatility, with a notable recovery to 9th place in January after a dip in December. HiColor experienced a decline, dropping to 12th by January, which could signal an opportunity for Jams to capitalize on shifting consumer preferences. Overall, Jams' ability to ascend the ranks amidst strong competition highlights its growing brand presence and potential for further market penetration in Maryland's edible category.
Notable Products
In January 2025, the top-performing product for Jams was the Sour Strawberry Lemonade Fast Acting Jellies 20-Pack (100mg), maintaining its number one rank from October and November 2024, despite a slight dip in sales to 9187 units. The Quick - Peach Classic Jellies Gummies 20-Pack (100mg) consistently held the second position for four consecutive months. The Sour Watermelon Lime Fast Acting Jellies 20-Pack (100mg) experienced a drop from first place in December 2024 to third place in January 2025. A notable newcomer to the rankings is the Classic Mixed Berry Jellies 10-Pack (100mg), debuting at fourth position in January 2025. The Sour Green Apple Jellies 20-Pack (100mg) remained steady at fifth place since November 2024, indicating stable demand for this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
