Oct-2024
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Overview
Market Insights Snapshot
Jams has shown a varied performance across different states in recent months, with notable improvements in certain areas and challenges in others. In Arizona, Jams made a significant leap in the Edible category, moving from the 33rd position in September 2024 to 26th in October 2024. This improvement is complemented by a substantial increase in sales, indicating a positive reception among consumers. Conversely, in Nevada, Jams experienced a decline, dropping from the 6th position in September to 10th in October, accompanied by a decrease in sales, which could suggest increasing competition or shifting consumer preferences.
In Illinois, Jams maintained a relatively stable presence, hovering around the mid-30s in ranking, with a slight improvement from 37th in July to 34th in October. This steady performance is reflected in consistent sales figures. However, the brand did not make it into the top 30 in New York for October, indicating potential areas for growth or increased marketing efforts. Meanwhile, in Maryland, Jams has maintained a strong position, although there was a slight drop from 14th in July to 16th in October. These movements provide valuable insights into the brand's regional strengths and areas that may require strategic adjustments.
Competitive Landscape
In the competitive landscape of the Edible category in Maryland, Jams has experienced fluctuations in its market position over the past few months. Starting at rank 14 in July 2024, Jams saw a slight decline to rank 16 by October 2024. This shift in rank is notable when compared to competitors such as Evermore Cannabis Company, which maintained a stronger position, peaking at rank 13 in August and September before dropping to 15 in October. Meanwhile, Dixie Elixirs showed a more consistent performance, maintaining a rank of 16 in July and August, improving to 12 in September, and slightly declining to 14 in October. Despite these changes, Jams' sales figures indicate a downward trend, particularly noticeable with a significant drop from August to September. This suggests that while Jams remains a competitive player, there is room for strategic adjustments to regain its earlier momentum and improve its standing against brands like BITS, which consistently ranked just below Jams but showed a more stable sales trajectory.
Notable Products
In October 2024, Jams' Quick - Peach Classic Jellies Gummies 20-Pack (100mg) continued its strong performance, maintaining its position as the top-selling product in the Edible category with sales of 9,376 units. The Mixed Berry Indica Jellies 10-Pack (100mg) climbed to the second spot, reflecting a consistent upward trend over the past few months. Sativa Sour Strawberry Lemonade Fast Acting Jellies 20-Pack (100mg) held steady at third place, showing a slight decline from its August peak. Sour Green Apple Jellies 20-Pack (100mg) remained in fourth place, while Sour Watermelon Lime Fast Acting Jellies 20-Pack (100mg) consistently ranked fifth. Overall, the rankings in October demonstrated stability with minimal changes from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.