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Nov-2024
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Overview
Market Insights Snapshot
Jetty Extracts has shown varied performance across different states and product categories. In California, the brand has maintained a strong presence in the Vapor Pens category, consistently ranking within the top 10. However, there was a slight dip from 6th to 8th place from August to November 2024. Despite this minor fluctuation, sales figures in this category remained robust, indicating a stable consumer base. In contrast, their performance in the Concentrates category saw a significant drop in November, falling out of the top 30, which may suggest increased competition or a shift in consumer preferences. Meanwhile, Pre-Rolls also experienced a downward trend, moving from 53rd to 70th place over the same period, highlighting potential challenges in maintaining market share in this segment.
The brand's performance in Colorado and New York presents a different picture. In Colorado, Jetty Extracts' ranking in the Vapor Pens category fluctuated, with a notable drop from 31st to 41st place in September, before recovering slightly. This volatility suggests a competitive market environment, where maintaining a consistent rank is challenging. In New York, Jetty Extracts has made notable strides in the Vapor Pens category, achieving a more stable ranking of 26th and 28th in October and November, respectively. However, their presence in the Pre-Roll category is less pronounced, as they did not appear in the top 30 after August, which may indicate a need to strengthen their market strategy in this area.
Competitive Landscape
In the competitive landscape of vapor pens in California, Jetty Extracts has experienced a slight decline in rank over the past few months, moving from 6th place in August 2024 to 8th place by November 2024. This shift can be attributed to the rising performance of competitors such as Turn, which improved its rank from 7th to 7th, and Gramlin, which made a significant leap from 10th to 6th place during the same period. Despite these changes, Jetty Extracts has maintained a robust sales performance, with a notable increase in November 2024, suggesting resilience in its market presence. However, the brand faces increasing pressure from competitors like Rove and Dime Industries, which have shown consistent improvements in their rankings and sales figures. As the market dynamics continue to evolve, Jetty Extracts may need to innovate and enhance its offerings to regain its competitive edge.
Notable Products
In November 2024, Pineapple Express Live Resin Distillate Cartridge (1g) maintained its top position among Jetty Extracts' products, with a notable sales figure of 12,398 units. Blue Dream Unrefined Live Resin Cartridge (1g) consistently held the second rank, followed by Gelato Distillate Cartridge (1g) in third place. Maui Wowie THC Distillate Cartridge (1g) regained its fourth position after dropping to fifth in October. Northern Lights #5 Distillate Cartridge (1g) saw a slight dip, moving from fourth in October to fifth in November. The rankings indicate stability among the top three products, while Maui Wowie and Northern Lights #5 exchanged positions compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
