Dec-2024
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Overview
Market Insights Snapshot
Jetty Extracts has shown varying performance across different categories and states. In California, the brand has maintained a strong presence in the Vapor Pens category, consistently ranking around the top ten, with a notable seventh place in December 2024. This stability in rankings is accompanied by a steady increase in sales, suggesting a solid consumer base and effective market strategies. However, the brand's performance in the Concentrates category in California has been less consistent, with rankings fluctuating between 24th and 34th place over the months. This inconsistency could indicate a need for strategic adjustments to capture a larger market share in this category.
In Colorado and New York, Jetty Extracts is making strides in the Vapor Pens category. In Colorado, the brand improved its ranking from 43rd in September to 34th in December, showing positive momentum. Similarly, in New York, Jetty Extracts advanced from 35th to 27th, with sales showing a significant upward trend. This growth in new markets could be indicative of successful expansion strategies or increasing brand recognition. However, the absence of rankings in other product categories in these states suggests opportunities for growth and diversification that Jetty Extracts could explore to strengthen its market presence further.
Competitive Landscape
In the competitive landscape of vapor pens in California, Jetty Extracts has maintained a steady presence, ranking consistently at 7th place in September, October, and December 2024, with a slight dip to 8th in November. This stability in rank suggests a solid market position, although it faces stiff competition from brands like Heavy Hitters and Turn, both of which have consistently held higher ranks at 5th and 6th place respectively throughout the same period. Notably, Gramlin showed a dynamic shift, moving from 10th to 7th place in November, briefly surpassing Jetty Extracts before settling back to 8th in December. Despite these fluctuations, Jetty Extracts' sales have shown a positive trajectory, increasing from approximately $3.1 million in October to nearly $3.5 million in December, indicating a robust demand that could potentially translate into an improved competitive standing if sustained.
Notable Products
In December 2024, Jetty Extracts' top-performing product was the Pineapple Express Live Resin Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent number one ranking since September 2024 with sales reaching 11,690 units. The Blue Dream Unrefined Live Resin Cartridge (1g) held a steady second place throughout the same period, showing a significant increase in sales from November to December. Gelato Distillate Cartridge (1g) remained in the third position, while Northern Lights #5 Distillate Cartridge (1g) secured the fourth spot, improving its rank from fifth in September. Maui Wowie Distillate Cartridge (1g) maintained its fifth position for December, having re-entered the rankings in November. Overall, the rankings for Jetty Extracts' top products have shown remarkable stability over the past four months, with slight fluctuations in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.