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Aug-2025
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Overview
Market Insights Snapshot
Jetty Extracts has shown varied performance across different categories and states. In California, the brand has maintained a strong presence in the Vapor Pens category, consistently ranking in the top five from May to August 2025, even climbing to the 4th position in August. This indicates a robust demand for their vapor pens in the state. However, their performance in the Pre-Roll category in California tells a different story, as they did not make it into the top 30, highlighting a potential area for growth or increased competition in this segment. This contrast between categories within the same state underscores the importance of category-specific strategies for Jetty Extracts.
In other states, Jetty Extracts' performance has been mixed. For instance, in Colorado, the brand has experienced fluctuations in the Vapor Pens category, with rankings ranging from 11th in May to dropping to 19th in July, before rebounding to 9th in August. This volatility might suggest a competitive market landscape or shifts in consumer preferences. Meanwhile, in New Jersey, Jetty Extracts struggled to maintain a strong foothold in the Vapor Pens category, as evidenced by their rankings falling out of the top 30 in July and August. In New York, the brand has shown a more stable performance, holding onto the 17th position in the Vapor Pens category for two consecutive months, indicating a steady consumer base. These movements across states highlight the varying challenges and opportunities Jetty Extracts faces in different markets.
Competitive Landscape
In the competitive landscape of vapor pens in California, Jetty Extracts has shown a promising upward trajectory in recent months. As of August 2025, Jetty Extracts improved its rank from fifth to fourth, surpassing CAKE she hits different, which dropped to fifth. This shift highlights Jetty Extracts' ability to gain market share and increase sales, even as other brands like Raw Garden and Plug Play maintain their stronghold at the top ranks. Notably, Cold Fire also showed a significant rise, moving from ninth to sixth place between May and June 2025, indicating a dynamic market environment. Jetty Extracts' consistent sales growth, coupled with its improved ranking, suggests a strengthening position in the competitive California vapor pen market.
Notable Products
In August 2025, Jetty Extracts' top-performing product was the Pineapple Express Live Resin Distillate Cartridge (1g) from the Vapor Pens category, maintaining its number one rank consistently since May 2025 with sales of 8293 units. The Blue Dream Unrefined Live Resin Cartridge (1g) also held steady at the second position throughout the months, showing a slight decline in sales figures from 6015 units in May to 4427 units in August. Northern Lights #5 High THC Distillate Cartridge (1g) remained in the third spot for both July and August, having climbed from fifth in May, indicating a positive trend in its popularity. The Granddaddy Purple Distillate Cartridge (1g) entered the rankings in July and maintained its fourth position in August. Lastly, the Acapulco Gold Distillate Cartridge (1g) consistently held the fifth spot from June through August, despite a gradual decrease in sales during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
