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Jan-2025
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Overview
Market Insights Snapshot
Jetty Extracts has shown a notable performance in the California market, particularly in the Vapor Pens category, where it consistently maintained a top 10 ranking from October 2024 to January 2025. Despite a slight dip in sales in January 2025, the brand held strong at rank 7, indicating a stable consumer base and brand loyalty in this category. In contrast, their presence in the Concentrates category saw some fluctuations, with the brand falling out of the top 30 in November and December 2024 but making a comeback to rank 25 in January 2025. The Pre-Roll category, however, presented challenges, as Jetty Extracts did not manage to break into the top 30 rankings, suggesting a potential area for growth or strategic reevaluation.
In the New York market, Jetty Extracts demonstrated an upward trajectory in the Vapor Pens category, climbing from rank 24 in October 2024 to 21 by January 2025, accompanied by a significant increase in sales. This positive trend highlights their growing influence and acceptance among consumers in New York. Meanwhile, in Colorado, the brand faced challenges in maintaining its position within the Vapor Pens category, slipping from rank 33 in October 2024 to 42 by January 2025, alongside a notable decline in sales. This drop suggests potential competitive pressures or shifts in consumer preferences that Jetty Extracts may need to address to regain its footing in the Colorado market.
Competitive Landscape
In the competitive landscape of vapor pens in California, Jetty Extracts has shown resilience and consistency in its market position over the past months. Despite a slight dip in rank from 7th to 8th in November 2024, Jetty Extracts quickly regained its 7th position by December and maintained it through January 2025. This indicates a strong recovery and adaptability in a competitive market. Notably, Rove has consistently held the 9th position, suggesting that Jetty Extracts has a comfortable lead over them. Meanwhile, Heavy Hitters experienced a decline from 5th to 8th place by January 2025, which could present an opportunity for Jetty Extracts to capitalize on any further shifts in consumer preferences. Turn maintained a strong presence, holding steady in the top 5, while Gramlin showed volatility, moving from 8th to 6th place by January. These dynamics suggest that Jetty Extracts is well-positioned to leverage its steady sales performance to potentially climb higher in the rankings, especially as competitors like Heavy Hitters face challenges in maintaining their positions.
Notable Products
In January 2025, Jetty Extracts' Pineapple Express Live Resin Distillate Cartridge (1g) maintained its position as the top-performing product, reflecting consistent sales leadership with 11,247 units sold. Blue Dream Unrefined Live Resin Cartridge (1g) also held steady in the second spot, showing strong consumer preference. The Maui Wowie Distillate Cartridge (1g) climbed to third place from its previous fourth position in December, indicating a positive trend in its sales performance. Northern Lights #5 Distillate Cartridge (1g) remained in fourth place, while Gelato Distillate Cartridge (1g) experienced a drop from third to fifth, suggesting a shift in consumer interest. The rankings highlight the stability of the top two products and slight fluctuations in the lower ranks, which could inform future sales strategies for Jetty Extracts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
