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Dec-2025
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Overview
Market Insights Snapshot
Jetty Extracts has shown notable performance in the California market, particularly in the Vapor Pens category. Maintaining a steady rank of 3rd place from October to December 2025, the brand has demonstrated strong market presence and growth in this segment. Sales figures in this category have consistently increased, with December 2025 seeing a notable uptick from previous months. In contrast, their performance in the Pre-Roll category in California has been more volatile. Despite breaking into the top 30 in November, they slipped to 34th place by December, indicating a potential area for strategic improvement.
In Colorado, Jetty Extracts is making strides in the Vapor Pens category, climbing from 13th in September to a stable 7th place by November and December 2025. This upward trajectory suggests growing consumer acceptance and brand recognition in the state. Meanwhile, in New York, Jetty Extracts has experienced fluctuating rankings in the Vapor Pens category, peaking at 12th place in October but settling at 13th by December. The brand's ability to maintain a position within the top 15 in New York highlights its competitive edge and potential for further growth in the region.
Competitive Landscape
In the competitive landscape of vapor pens in California, Jetty Extracts has shown a promising upward trend in its market position. Over the last few months of 2025, Jetty Extracts improved its rank from fourth in September and October to third in November and December. This advancement indicates a positive trajectory in sales performance, as evidenced by consistent growth in sales figures during this period. Despite this progress, Jetty Extracts remains behind industry leader STIIIZY, which has maintained a firm hold on the top spot with significantly higher sales. Meanwhile, Raw Garden has consistently held the second position, suggesting a stable consumer base. Jetty Extracts' rise in rank has come at the expense of Plug Play, which saw a drop from third to fourth place, highlighting Jetty's increasing competitiveness in the market. As Jetty Extracts continues to gain traction, it will be crucial to monitor whether this momentum can be sustained and if it can further close the gap with its higher-ranked competitors.
Notable Products
In December 2025, Jetty Extracts saw Pineapple Express Live Resin Distillate Cartridge (1g) maintain its position as the top-performing product in the Vapor Pens category, with sales reaching 11,323 units. Consistently holding the second spot, Blue Dream Unrefined Live Resin Cartridge (1g) also showed a steady performance with an increase in sales. Northern Lights #5 High THC Distillate Cartridge (1g) retained its third-place rank from the previous month, continuing its upward trend since September. Granddaddy Purple Distillate Cartridge (1g) improved to fourth place, recovering from a dip in November. Maui Wowie Distillate Cartridge (1g) remained in the fifth position, showing a consistent sales increase over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
