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Dec-2024
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Overview
Market Insights Snapshot
Journeyman has shown a steady performance in the beverage category across different states, with notable rankings in Illinois and Washington. In Illinois, Journeyman maintained a strong presence, consistently holding the second position from October to December 2024, following a slight dip from the first rank in September. This reflects a robust demand for their products in the state, with sales peaking in December at over $627,000. In Washington, the brand held a steady third position throughout the last quarter of 2024, indicating a stable market presence. However, in Massachusetts, Journeyman appeared in the top 10 only in September, ranking eighth, and subsequently did not make it into the top 30 thereafter, suggesting a potential challenge in maintaining market share in this region.
In the edible category, Journeyman's performance in Washington is noteworthy. The brand improved its ranking from fifth in September to fourth in October and November, before returning to fifth in December 2024. This shows a consistent demand for their edible products, with sales steadily increasing each month, reaching over $877,000 in December. The absence of rankings in other states or provinces indicates that the brand's focus or success in the edible category might be concentrated in Washington, suggesting potential opportunities for expansion or a need to address competitive pressures in other regions. Overall, Journeyman's performance highlights both strengths in certain markets and categories, as well as areas where they might explore growth or face challenges.
Competitive Landscape
In the competitive landscape of the Edible category in Washington, Journeyman has demonstrated a resilient performance, maintaining a steady presence in the top ranks over the last few months of 2024. Despite a slight dip from 4th to 5th place in December, Journeyman's sales trajectory shows a positive trend, indicating robust consumer demand. This is noteworthy when compared to Craft Elixirs, which consistently ranked higher but experienced a more volatile sales pattern. Meanwhile, Hot Sugar has maintained a strong 3rd position, surpassing Journeyman in both rank and sales, suggesting a competitive edge in market share. Ceres and Good Tide have shown stability in their rankings but remain behind Journeyman, highlighting its competitive positioning in the market. As Journeyman continues to navigate this competitive environment, understanding these dynamics can provide strategic insights for maintaining and potentially enhancing its market position.
Notable Products
In December 2024, Berry Lemonade (100mg THC, 2oz) continued its dominance as the top-performing product for Journeyman, maintaining its number one rank for the fourth consecutive month with sales reaching 28,368 units. Following closely, Tart Lemonade Shot (100mg THC, 2oz) held steady in the second position, showing consistent performance across the months. Tropical Lemonade (100mg THC, 2oz) regained its third-place ranking after a temporary drop to fifth in October. A notable entry is Strawberry Lemonade (100mg THC, 2oz), which debuted in the rankings at fourth place, indicating a strong market entry. Blueberry Lemonade (100mg THC, 2oz) experienced a decline, dropping from third in October to fifth in December, suggesting a shift in consumer preference within the beverage category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
