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Nov-2024
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Overview
Market Insights Snapshot
Journeyman has demonstrated a strong presence in the Beverage category across multiple states, with notable rankings in Illinois and Washington. In Illinois, Journeyman maintained the top position in August and September 2024 but experienced a slight dip to the second position in October and November. Despite this, the brand's sales remained robust, reflecting a consistent consumer base. Meanwhile, in Washington, Journeyman consistently held the third spot in the Beverage category from August through November, indicating stable performance in that market. However, the brand's performance in Massachusetts showed more variability, with rankings oscillating between eighth and twelfth place during the same period, suggesting room for growth in this region.
In the Edible category, Journeyman has maintained a competitive stance in Washington. The brand's ranking improved slightly from fifth to fourth in October before returning to fifth in November, highlighting a positive trend in sales momentum. This performance suggests that the brand is well-received in the Washington Edible market, with increasing sales figures over the months. Interestingly, Journeyman's absence from the top 30 brands in other states for Edibles could indicate either a strategic focus on the Washington market or a potential opportunity for expansion into other regions. The brand's ability to sustain and slightly improve its position in Washington's Edible category reflects its strong market presence and consumer appeal in that particular state.
Competitive Landscape
In the Washington edibles market, Journeyman has demonstrated a consistent presence, with its rank fluctuating slightly between 4th and 5th place from August to November 2024. This stability in ranking indicates a solid market position, although it faces stiff competition from brands like Craft Elixirs and Hot Sugar, which have maintained higher ranks, peaking at 3rd place. Notably, Hot Sugar has consistently outperformed Journeyman in sales, particularly in November, where it saw a significant increase. Meanwhile, Ceres and Good Tide have remained stable at lower ranks, suggesting that while Journeyman is not leading, it is effectively maintaining its competitive edge against these brands. The data suggests that while Journeyman is holding its ground, there is potential for growth if it can capitalize on market trends and consumer preferences that are currently benefiting its higher-ranked competitors.
Notable Products
In November 2024, the top-performing product from Journeyman was Berry Lemonade (100mg THC, 2oz) in the Beverage category, maintaining its consistent number one rank since August with sales reaching 23,421 units. Tart Lemonade Shot (100mg THC, 2oz) held steady at the second position, showing a notable increase in sales compared to previous months. Tropical Lemonade (100mg THC, 2oz) improved its rank to third, up from fifth in October, indicating a positive shift in consumer preference. Watermelon Lemonade (100mg THC, 2oz) remained in fourth place, maintaining its position from October. Blueberry Lemonade (100mg THC, 2oz) dropped to fifth place, reflecting a decrease in sales and ranking from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
