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Jan-2025
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Overview
Market Insights Snapshot
Journeyman has shown a consistent performance in the Beverage category across multiple states, maintaining a strong position in both Illinois and Washington. In Illinois, the brand has held a steady rank of 2nd place from October 2024 through January 2025, indicating a robust market presence and consumer preference in this category. This stability is mirrored in Washington, where Journeyman has consistently ranked 3rd over the same period. However, in Massachusetts, the brand only appeared in the rankings in November 2024, securing the 12th spot, which suggests room for growth and potential market penetration in this state.
In the Edible category, Journeyman's performance in Washington has experienced a slight decline in rankings from 4th in October 2024 to 6th by January 2025. This downward trend could indicate increasing competition or shifting consumer preferences within the state. Despite this, the brand's sales in the Edible category have remained significant, although they did see a noticeable drop in January 2025. This fluctuation in sales and ranking underscores the dynamic nature of the cannabis market and highlights the need for brands to adapt to changing consumer demands and competitive landscapes.
Competitive Landscape
In the competitive landscape of the Illinois beverage category, Journeyman has consistently maintained its position as the second-ranked brand from October 2024 to January 2025. Despite facing fierce competition, particularly from Uncle Arnie's, which holds the top spot, Journeyman's sales figures have demonstrated resilience and stability. While Uncle Arnie's has shown a robust upward trend in sales, Journeyman's sales have remained strong, with a notable peak in December 2024. Meanwhile, CQ (Cannabis Quencher) and tonic have jostled for the third and fourth positions, with CQ (Cannabis Quencher) overtaking tonic in December 2024. These dynamics suggest that while Journeyman remains a strong contender, it faces ongoing pressure from both above and below in the rankings, highlighting the importance of strategic marketing and product innovation to maintain and potentially improve its market position.
Notable Products
In January 2025, Journeyman's top-performing product was Berry Lemonade (100mg THC, 2oz) in the Beverage category, maintaining its first-place ranking for four consecutive months with sales of 25,452 units. Tart Lemonade Shot (100mg THC, 2oz) also held steady in the second position, showing a consistent upward trend in sales figures. Tropical Lemonade (100mg THC, 2oz) remained in third place, demonstrating stable demand since November 2024. Strawberry Lemonade (100mg THC, 2oz) climbed to fourth place, improving from its fifth-place debut in December 2024. Blueberry Lemonade (100mg THC, 2oz) completed the top five, dropping slightly from fourth to fifth place, indicating a shift in consumer preference within the beverage category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
