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Oct-2024
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Overview
Market Insights Snapshot
Journeyman has demonstrated a strong performance in the Beverage category across multiple states. Notably, in Illinois, the brand has maintained a consistent number one ranking from July through October 2024, showcasing its dominance in this market. Despite a slight fluctuation in sales from August to September, Journeyman's October sales in Illinois suggest a recovery trend. In Massachusetts, Journeyman has shown an impressive upward trajectory, climbing from not being ranked in July to securing the 8th position by October. This indicates a growing acceptance and popularity of their beverages in the Massachusetts market.
In Washington, Journeyman has maintained a steady third place in the Beverage category throughout the observed months, indicating a stable presence in the market. Additionally, their performance in the Edible category in Washington is noteworthy, where they experienced a brief rise to fourth place in September before returning to fifth in October. This suggests a competitive but stable position within the edibles market. Such consistency in rankings across different categories highlights Journeyman's ability to cater to diverse consumer preferences, although further insights into their strategies and market conditions could provide a fuller picture of their performance dynamics.
Competitive Landscape
In the Washington edible market, Journeyman has demonstrated a consistent performance, maintaining a strong presence among the top brands. Over the past few months, Journeyman's rank has fluctuated slightly, moving from 5th in July and August 2024 to 4th in September, before returning to 5th in October. This fluctuation coincides with a notable increase in sales, particularly from August to October, suggesting a positive trend in consumer demand. Despite this, Journeyman faces stiff competition from brands like Craft Elixirs and Hot Sugar, which have consistently ranked higher, with Craft Elixirs maintaining a solid 4th position and Hot Sugar reclaiming the 3rd spot in October. Meanwhile, Ceres and Good Tide have remained stable in their rankings, indicating that while Journeyman is competitive, there is room for strategic improvements to climb higher in the rankings and capture a larger market share.
Notable Products
In October 2024, the top-performing product from Journeyman was Berry Lemonade (100mg THC, 2oz) in the Beverage category, maintaining its number one rank with sales reaching 25,645 units. Tart Lemonade Shot (100mg THC, 2oz) held its consistent second-place position across the months. Notably, Blueberry Lemonade (100mg THC, 2oz) climbed to third place in October, showcasing a significant rise from its fifth-place rank in August. Watermelon Lemonade (100mg THC, 2oz) stabilized at fourth place after a dip in rank in September. Tropical Lemonade (100mg THC, 2oz) rounded out the top five, dropping from its third-place position in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
