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Sep-2024
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Overview
Market Insights Snapshot
Joyibles, a notable player in the cannabis edibles market, has demonstrated a fluctuating performance across various states and categories. In Colorado, the brand has not been in the top 30 rankings for June and July 2024, which suggests a challenging competitive landscape. However, by August, Joyibles climbed to 43rd place, and further improved to 41st place in September. This upward trend indicates a potential recovery or strategic shift that is beginning to pay off, despite not yet breaking into the top 30. Such movements are crucial for stakeholders to monitor, as they can signify underlying changes in consumer preferences or marketing strategies.
While Joyibles has seen some progress in Colorado, the absence of top 30 rankings in other states or categories could be a point of concern. The brand's ability to improve its position in Colorado may reflect a localized success or a broader trend that could eventually extend to other markets. The increase in sales from August to September, despite not being in the top 30, suggests that there is a growing consumer base or increased market penetration. Observing how Joyibles leverages this momentum across other states and categories will be essential for understanding its future trajectory and potential for broader market success.
Competitive Landscape
In the competitive landscape of the Colorado edible cannabis market, Joyibles has shown a promising upward trajectory in recent months. As of September 2024, Joyibles climbed to the 41st rank, improving from the 43rd position in August. This advancement is notable when compared to Highly Edible, which remained outside the top 40, ranking 46th in September. Similarly, Pure Edibles also saw a slight improvement, moving from 50th to 44th, yet still trailing behind Joyibles. Meanwhile, Green Treets maintained a steady position at 38th, indicating a stronger hold in the market compared to Joyibles. However, Edun experienced fluctuating ranks, dropping out of the top 40 in August but recovering to 39th in September, suggesting potential volatility. These dynamics highlight Joyibles' consistent growth and potential to further improve its market position amidst varying performances from its competitors.
Notable Products
In September 2024, the top-performing product from Joyibles was Joy Bombs - Original Fruit Chews 40-Pack (100mg), maintaining its number one rank from August with an impressive sales figure of 414 units. Joybombs - CBD/THC 1:1 Sour Fruit Chews 40-Pack (100mg CBD, 100mg THC) held steady at the second position, showing a significant increase in sales from the previous month. Joybombs - Tropical Haze Fruit Chews 40-Pack (100mg) remained in the third position, continuing its consistent performance. Joybombs - CBD/THC 1:1 Berry Blends Chews 40-Pack (100mg CBD, 100mg THC) climbed to fourth place, improving from its fifth rank in August. Meanwhile, Joy Bombs - CBN/THC 1:1 Dream Blends Fruit Chews 40-Pack (100mg CBD, 100mg THC) slipped to fifth place, indicating a slight decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
