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Dec-2024
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Overview
Market Insights Snapshot
Joyibles has shown consistent performance in the Colorado edibles market, maintaining a steady rank of 7th from September through December 2024. This stability is notable, especially given the competitive nature of the edibles category. The brand's sales in Colorado have demonstrated a positive trajectory, with a significant increase from October to December, suggesting effective strategies in this state. Meanwhile, in Massachusetts, Joyibles has hovered around the lower twenties in rank, experiencing minor fluctuations but consistently staying within the top 30. This indicates a stable presence, though there is room for growth to climb higher in the rankings.
In Oregon, Joyibles has seen a gradual improvement in its ranking, moving from 29th in September to 25th by December. This upward trend, albeit modest, reflects a growing foothold in the Oregon edibles market. However, the brand's position outside the top 20 suggests that there are still challenges to overcome in this region. The fact that Joyibles is not missing from the top 30 in any of these states is a positive sign, as it indicates a consistent market presence. The variations in performance across states highlight the differing market dynamics and the potential for Joyibles to tailor its strategies to enhance its competitive edge further.
Competitive Landscape
In the competitive landscape of the edible category in Colorado, Joyibles has maintained a consistent rank of 7th place from September to December 2024. This stability in ranking suggests a steady market presence amidst fierce competition. Notably, Tastebudz and Good Tide have consistently outperformed Joyibles, holding the 5th and 6th positions respectively, with sales figures significantly higher than Joyibles. Meanwhile, Incredibles has maintained the 8th position, trailing behind Joyibles, indicating that Joyibles is effectively capturing market share from brands ranked lower. Additionally, Revel (CO) has shown an upward trend, moving from 14th to 9th place, which could pose a future threat if this growth trajectory continues. Overall, Joyibles' consistent ranking amidst these dynamics highlights its resilience and potential for strategic growth in the Colorado edibles market.
Notable Products
In December 2024, Joyibles' top-performing product was Joy Bombs - Original Fruit Chews 40-Pack (100mg), maintaining its first-place rank from previous months with a notable sales figure of 14,917 units. Joybombs - Sour Fruit Chews 40-Pack (100mg) consistently held the second position, showing stable sales growth. The Joybombs - Tropical Haze Fruit Chews 40-Pack (100mg) improved its ranking from fourth to third, indicating an increase in popularity. Meanwhile, the Joybomb - CBD/THC 1:1 Sour Cherry Berry Blend Chew 40-Pack (100mg CBD, 100mg THC) dropped to fourth place despite steady sales. The Joybomb - CBN:THC 1:1 Dream Blend Chew 40-Pack (100mg CBN, 100mg THC) maintained its fifth-place position, demonstrating a consistent demand since its introduction in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
