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Jan-2025
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Overview
Market Insights Snapshot
Joyibles has demonstrated a consistent performance in the Colorado edible market, maintaining a steady rank of 7th from October 2024 through January 2025. This stability in ranking is accompanied by a notable upward trend in sales, with January 2025 showing a significant increase from October 2024. In contrast, their presence in the Massachusetts market is less stable, with rankings fluctuating between 20th and 23rd over the same period. Despite these fluctuations, the sales figures suggest a peak in December 2024, followed by a dip in January 2025, indicating potential volatility in consumer demand or market competition.
In Oregon, Joyibles' performance in the edible category reveals more challenges, with rankings mostly hovering around the lower end of the top 30, and a slip to 30th in January 2025. This downward trend in ranking is reflective of their sales performance, which has seen a decline after a brief rise in November 2024. The fact that Joyibles is still within the top 30 in Oregon, albeit at the edge, suggests they maintain a presence but might need strategic adjustments to improve their competitive standing. The absence of top 30 rankings in any other states or provinces indicates areas for potential growth or reevaluation of market strategy.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Joyibles maintained a consistent rank of 7th place from October 2024 to January 2025. Despite this stable ranking, Joyibles experienced a notable upward trend in sales, culminating in a significant increase by January 2025. This growth trajectory is particularly impressive when compared to competitors like Incredibles, which held a steady 8th rank but showed less dynamic sales growth. Meanwhile, Good Tide demonstrated a strong performance by climbing from 6th to 5th place, reflecting a robust increase in sales that surpassed Joyibles. On the other hand, Tastebudz experienced a slight decline in rank from 5th to 6th, indicating a potential opportunity for Joyibles to capitalize on shifting consumer preferences. Overall, Joyibles' steady rank and increasing sales suggest a solid market position, though the brand may need to strategize to overtake competitors like Good Tide in the future.
Notable Products
In January 2025, Joyibles' top-performing product remained Joy Bombs - Original Fruit Chews 40-Pack (100mg), maintaining its number one rank with a sales figure of 13,461 units. Joybombs - Sour Fruit Chews 40-Pack (100mg) held steady at the second position, closely following the top product. The Joybomb - CBD/THC 1:1 Sour Cherry Berry Blend Chew 40-Pack (100mg CBD, 100mg THC) continued its consistent performance at rank three, showing an increase in sales compared to December. Joybombs - Tropical Haze Fruit Chews 40-Pack (100mg) also retained its fourth position, with a slight rise in sales figures. Notably, the Joybomb - CBN:THC 1:1 Dream Blend Chew 40-Pack (100mg CBN, 100mg THC) improved its sales, maintaining the fifth rank since November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
